Tick Yes Blog

Tag - digital healthcare

The Shock of the (Digital Healthcare) New

We love digital healthcare. We’ve been providing digital solutions for healthcare marketers since 2001 and continue to be delighted by the results that can be achieved.


But it has never been easy. Far too often the organisation and its highly cautious, process-focused approach cruels any chance for our passionate clients to realise our mutually crafted vision for
their brand/s. The clients who have been able to navigate through the internal roadblocks have achieved some excellent, measurable results.


Hopefully, the inherent aversion to the ‘new’ will be replaced with the realisation that digital can HELP pharma companies and brands to achieve their marketing, sales and customer objectives. Why? Simply because virtually everyone uses and relies on the internet every day. We as persuaders need to be where our clients are.

The alternative is that we’re looking at a world that was, not one that is and will be.


Infographic: Digital Consumer Healthcare Research

In conjunction with our research partners Nine Rewards, we asked a representative sample of 1,024 Australians aged between 18 and 65 various questions about their online healthcare behaviour. Their resulting answers are fascinating not just for healthcare marketers but for all marketing professionals who have that their markets’ have changed quite dramatically in the past 5-10 years.

The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.

The Impact Digital Readiness can have on Your Career

For organisations, money solves lots of problems. Glittering office blocks, sumptuous ad campaigns and offices dotted around the world are testament to that.
But there’s one problem money doesn’t solve, and that’s lack of intent. Without the will or incentive to evolve, invariably very little changes. Even if it needs to.
Sure, there may be some tinkering around the edges but that’s about it. If you want to place a bet, back the status quo every time.
This is why the digital marketing preparedness of many organisations lags so badly.
It’s understandable in many ways. Successful businesses often take decades to build processes, service/product offerings and of course a customer base. Most of which was achieved before or without the internet.
The only complicating thing is that while you and your competitors may not have changed the rest of the world has.
Of course you know about the digital revolution; you’re part of it for goodness sake! You live on email, post and comment on Facebook regularly and you have a symbiotic relationship with your mobile phone. You have adopted and adapted.
Now it’s your company’s turn to have strategic digital connectedness as a fundamental part of its DNA.
Easier said than done; if it was easy everyone would be doing it. It’s possible though and the supporting evidence for doing so is overwhelming.
Your opportunity, perhaps the biggest one of your career, is to help to transition your organisation to one of digital readiness. To ensure that data is captured, organised and utilised to better serve and sell to your customers. To ensure that every marketing campaign has digital interactivity as a central component and that it integrates with all other promotional elements. To ensure that senior management understands why digital is so important to the future of the organisation and is not something to ignore or pay lip service to on a PowerPoint slide.

Imagine looking back in five years’ time as the person who fundamentally changed your organisation by transitioning it to being digital ready and active. It would look pretty good on your CV, wouldn’t it?
Sure there are many people ‘doing’ digital within organisations but, through no fault of their own it’s usually being done as an add-on.
If you are ambitious, being at the forefront of the digital evolution is the place to be.
The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.