Whether you own a bricks and mortar or eCommerce business, a major brand or large corporation, businesses of all sizes can benefit from digital marketing. With so many options available however, deciding where and how to spend your digital marketing...
Tag - digital marketing
Australia’s Evolving Relationship With Digital Marketing
It wasn’t so long ago that marketing for most Australian businesses meant securing a spot in the phone book and a fraction of a column in the local newspaper. Those with a healthy budget might have had a radio commercial and for the lucky few...
The Importance of Colour in Digital Marketing
Did you know that the colour scheme of your website could be the deciding factor for converting leads and increasing sales? Colour is an influential but often underestimated feature of digital marketing. Different colours can affect our moods and...
Is All Publicity Good Publicity?
We’ve all seen those marketing campaigns that went, oh, so very wrong. They’re often around to clog up our social media feeds for a couple of days, garner some negative attention, and then they die off. But the real question for marketers is: how...
Your Career With (& Without) Digital Marketing Expertise
Expertise in digital marketing may make or break your career today. As for tomorrow however, being analogue in a digital world may not be your smartest career move.
Case Study: What a Nasal Spray Can Teach You About Marketing
Every year, while many products are launched, few survive. Soon enough, most disappear due to a variety of factors including poor marketing, competitive pressures, distribution challenges and, fatally, market indifference. So, what can we learn from...
Case Study: How Digital Marketing Took a Business to the Next Level
Having an effective digital marketing strategy is central to creating a successful and recognisable brand in today’s digital age. With so many markets in a state of flux, being able to pivot in real-time to adapt to changing market needs is one of...
How to Make Your Content Actionable
Content is not a magical formula that will make your target audience find your product and then breathlessly buy from you. The power of actionable content comes from your ability to attract the right audience, enabling them to interact with you and...
What you Need to Know About Email Marketing for Mobile
It’s no secret that smartphones and tablets can no longer be ignored by email marketers—and there aren’t many more marketers out there doing so. It is a massive part of customer communication and revenue, but do you know just how massive? The...
What to Do When Your Brand Goes Up in Smoke
Last year, reports of fires and explosions led to a massive recall of the Galaxy Note 7, making a few customers look at their cell phones with wary eyes. This is more than a big deal for Samsung, a company that has tried to build a brand built on...