Whether you own a bricks and mortar or eCommerce business, a major brand or large corporation, businesses of all sizes can benefit from digital marketing. With so many options available however, deciding where and how to spend your digital marketing...
Tag - email marketing
What you Need to Know About Email Marketing for Mobile
It’s no secret that smartphones and tablets can no longer be ignored by email marketers—and there aren’t many more marketers out there doing so. It is a massive part of customer communication and revenue, but do you know just how massive? The...
Why Email Marketing Runs Rings Around Social Media
Just like the fashion trends, marketers tend to change their mind about email marketing, particularly when it’s compared to social media. It’s a case of: RIP email marketing. Wait, it’s alive! No, it’s actually dead. Hold your horses, it is ALIVE...
Sampling Campaigns Should Give and Take
Everyone loves free stuff. It’s the ultimate win for Joe and Jane Public. Particularly when what we want and like is being given away without us having to pay for it. The whole sampling industry is predicated on this fundamental aspect of...
Digital Marketing: You Know ‘What?’ but do You Know ‘Why?’
Isn’t digital marketing fun! So many things you can do: websites to build, apps to create, social media updates to post, emails to send. It never ends. No wonder everyone wants to work in digital. You can fill your day doing the sorts of...
The Email Strikes Back
Imagine a time long, long ago: 2002. Facebook was but a twinkle in Mark Zuckerberg’s eye. ‘App’ was nothing more than my nickname. Big data sounded like a Clint Eastwood movie. And digital marketing, well that meant banner ads, websites, My Space...
Is Email Marketing to Health Care Professionals Worthwhile?
1995 is acknowledged as the year the internet first became commercialised. Since then, electronic communication strategies have been deployed by numerous industries and millions of companies. So digital marketing is not new. With pharmaceutical...
The Essentials of Social Media Marketing
The devil is in the detail when it comes to social media marketing. In developing a consistent social media plan, it is a must that you put your heart in the detail. Every small mistake can become a big one and may risk you losing everything you...
Smartphone Use to Quadruple by 2018
Smartphones are now a necessity, and funny as it may seem, most of us have more than one of these gadgets: one for work and one for play.