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Where to Invest Your Digital Marketing Dollars

Whether you own a bricks and mortar or eCommerce business, a major brand or large corporation, businesses of all sizes can benefit from digital marketing. With so many options available however, deciding where and how to spend your digital marketing...

Why Email Marketing Runs Rings Around Social Media

Just like the fashion trends, marketers tend to change their mind about email marketing, particularly when it’s compared to social media. It’s a case of: RIP email marketing. Wait, it’s alive! No, it’s actually dead. Hold your horses, it is ALIVE...

Sampling Campaigns Should Give and Take

Everyone loves free stuff. It’s the ultimate win for Joe and Jane Public. Particularly when what we want and like is being given away without us having to pay for it. The whole sampling industry is predicated on this fundamental aspect of...

The Email Strikes Back

Imagine a time long, long ago: 2002. Facebook was but a twinkle in Mark Zuckerberg’s eye. ‘App’ was nothing more than my nickname. Big data sounded like a Clint Eastwood movie. And digital marketing, well that meant banner ads, websites, My Space...

The Essentials of Social Media Marketing

The devil is in the detail when it comes to social media marketing. In developing a consistent social media plan, it is a must that you put your heart in the detail. Every small mistake can become a big one and may risk you losing everything you...