Tick Yes Blog

Tag - engagement

Instagram Joins the Video-posting Trend

What do you call today’s generation? Generation X? Y? Gen Z? The generation of total narcism? The “Me” generation? While there may be some debate as to what this generation should be called, one thing is for sure – it will be something that hints on how self-consumed today’s youth are.
 
Not to put the young ones down ‘cause they may still be the future of “yesterday’s dream”, but it’s almost a no brainer that today’s youth love themselves… a little too much. Just think of everything that social media has been producing. Think of all the “selfies”, the tweets about what they’re eating, Facebook posts about what they’re doing – everything is all about them.
However, as to how and why we should address this issue is a whole different topic. One thing is for sure, this attitude of the youth is a great social media marketing opportunity.
There’s a range of social media platforms for your brand to take advantage of, and one of the newest additions to that is Instagram video.
Yes, you heard that right! The phenomenal image sharing website now allows its users to post short video clips.
“Some moments, however, need more than a static image to come to life. Until now these stories have been missing from Instagram,” Instagram wrote on its official blog. “Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories.”
Now that you know can optimise the use of this new feature to best of your brand, here are a few things you should learn about this new communication platform:
•    You can only post short clips.  If you’re planning to post a movie’s length of video, Youtube is your best bet. But if you just want to capture a short but meaningful clip, Instagram can help your customer engagement.
“We’re excited to see what the community will bring to video, whether it’s your local cafe showing you how they made your latte this morning or an Instagrammer on the other side of the world taking you on a tour of their city, a mother sharing her joys in parenting as her children laugh and play or your favorite athlete taking you behind the scenes,” Instagram noted on its blog.
-    Video filters are also available. Instagram has been a constant part of the any site’s “Best Photo Editing App” list. Since its release in 2010, it has been known for its image filters that help make any boring photo look awesome. Now, it brings this feature to its video-sharing feature as well.
“You’ll also find that we’ve added thirteen filters built specifically for video so you can keep sharing beautiful content on Instagram. When you post a video, you’ll also be able to select your favorite scene from what you’ve recorded as your cover image, so your videos are beautiful even when they’re not playing.”
-    It offers a unique “Cinema Feature”.  Apple users will enjoy an exclusive Instagram Video feature that allows video stabilization.
“If you’re taking videos on the go, you might find that they’re a little shaky. For iPhone 4S and iPhone 5, we’ve built a Cinema feature that lets you stabilize your video after you take it.”
 
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The Changing Face of Protests

How powerful is social media today?   What else can the world do apart from Facebook, Twitter, Instagram and all those sites and apps that people are going loco for?
It almost seems absurd how almost all our chores can either be posted online or found online.  When we eat, we post images of our food on Instagram.  When we need to talk, we choose FaceTime, Skype or chat as our communication platform.  When we need to learn about news or trending issues, we go to Twitter.  It’s weird how social media has changed our lives today.  It has also paved the way for societal revolutions, including two recent movements in Turkey and Tunisia.
May 2013 Turkey Protests
In late May, the people of Turkey went to the streets to voice out their protests against the increasing depression of the Turkish Prime Minister Recep Tayyip Erdogan and his increasingly authoritarian governance of the country.
The protests initially sparked when news came out that a shopping mall was to be constructed at the Taksim Gezi Park, one of the last green spaces in Beyoglu, Istanbul.  However, because of the violent dispersal the police implemented on the protesters, more rallies were held across different cities.
Due to the downplay on coverage by the local media, protesters used online communication to get the news across the country.  Twitter feeds became the main source of news for people, with tweets carrying their own hashtag #OccupyGezi.
Aside from news updates, images of the dramatic protest were also posted on the movement’s Facebook Page and Tumblr site helping the whole world know what the real situation was during the rallies.
December 2010 Tunisian Revolution
In late 2010, the people of Tunisia carried out a civil resistance movement against the regime of President Zine El Abidine Ben Ali.  The country suffered under the governance of Ben Ali—unemployment was high, corruption was rampant, freedom of speech was non existent and poor living conditions had become a way of life.
The protests were initially sparked by the self-immolation of Mohamed Bouazizi who suffered greatly under government maltreatment when a policewoman confiscated his vegetable cart and produce for no reason. This stirred outrage and engagement among the people of Tunisia.
Aside from being the news source of people, social media was also used as an online strategy to organize protests and support the movement. Videos of the bloody police dispersal and protest encounters quickly made their way to YouTube and other sites as well.
While the government tried to suppress such online movements, in the end, the people of Tunisia prevailed and the 23-year reign of the president was ended just 28 days after the protest started.
 
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The Psychology of an Internet troll

If you encourage people to comment on your content, don’t be surprised if some extreme POVs are expressed
We’re told that engagement is everything – especially in the world of content marketing. For the most part, this is true. But for some people, this maxim appears to have morphed into the equivalent of an ‘any publicity is good publicity’ philosophy.
Enter the Internet troll…
If you engage in content marketing and want people to engage with you through it, or even if you’re simply enjoy consuming online content, you’ll have noticed that every so often a comment pops up that is so inflammatory that it seems to be inviting a tirade of reactions and responses.
Which is exactly what it is doing. Internet trolls span the entire spectrum from satirical pot-stirrers to highly offensive, hate-mongering racists. Or worse. Yes, worse.
UK man Sean Duffy was jailed after leaving disgusting images and comments on Facebook tribute pages dedicated to honouring dead children. Suffering from a range of mental illnesses, it was found Duffy had become ‘hooked’ on trolling, and spent hours searching the Internet for tribute sites purely to mock people’s losses. Sadly, this is not an isolated event, and attacks on grieving families, purely for sport, are all too common.
Satirist David Thorne has had more than his fair share of trolling experience, usually with fairly comedic outcomes. His targeted trolling efforts are well documented on his website, and most invite hearty belly laughs. It’s easy to see how the line from funny to cruel can be crossed (admittedly, it’s a tightrope Thorne teeters across regularly) and in an interview with Wired, Thorne discusses one of the ‘meaner’ pranks he ever pulled:
‘I joined a knitting forum under the guise of Edna, a 74-year-old woman with 14 grandchildren. After making friends and exchanging crosshatch tips, I declared, “I can hear someone breaking in downstairs,” and logged off, forever.’
Trolling can be a corporate endeavour
It isn’t just individuals engaging in trolling – far from it. While it may not always be branded as such, trolling is commonly found on mainstream news sites – and not just by the commentators. Last year, a ‘travel’ article by Carolyn Webb appeared on SMH that basically decried Bali as a horrible place filled with rabid hawkers who didn’t even have the decency to learn her Australian customs and conform to them. It was deliberately inflammatory, and whether or not this was the choice of the editor or the writer herself, it provoked an overwhelming 1001 responses, and led to the hashtag #carolynwebbwhybother trending on Twitter.
So what is the motivation for all of this rabid, angry, online commentary? Obviously, in online news situations, more engagement leads to more advertiser dollars, so there’s no real mystery there. But what of the individuals who deliberately provoke outrage and hurt for sport? Is the world really filled with this much rage?
Well, thankfully, no.
A study conducted at Stanford University discovered that the people who held the most extreme views were more likely to be the most vocal about them (don’t you just love it when research dollars go into proving things that anyone with a pulse can see as plain as day?). Students were polled and it was discovered that the vocal few actually represented an extreme minority, but because they were so vocal, seemed as though they were speaking for many.
It may not be a groundbreaking revelation, but at least it might help you sleep a little better at night knowing that the majority of people aren’t crazed cowards hiding behind their keyboards.
 
The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.