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Where to Invest Your Digital Marketing Dollars

Whether you own a bricks and mortar or eCommerce business, a major brand or large corporation, businesses of all sizes can benefit from digital marketing. With so many options available however, deciding where and how to spend your digital marketing...

Time to Get (Digitally) Active!

Australian small business owners, we need to talk. About what you may ask? Well, it’s a little awkward but there’s something I really need to tell you. You need to be active online. Don’t be mad. I know you have a million things to do. I know you...

Twitter’s Grand Design

Twitter's new design may have it look more like Facebook and Google+. What does the evolution of social media look like? Will all platforms look the same?

Behind The Curtain

Google is boldly going where few men have gone before – all in the name of social media

Sue-gle

Search engines like Google are now being legally recognised as publishers – and therefore liable for the content they display Gone are the days of search engines playing the impartial observer. It seems every man and his dog is now out to sue...

Google pioneers underwater content

The search giant boldly goes where no online mapping service has gone before… Google’s Street View has long made pretty compelling content. Whether you use it to get a clearer idea of a destination than any ordinary road atlas could give, or...

The content liability

Can the law keep up with the evolution of search, social media and online content? Trolls have been all over the Australian news recently, with high-profile rugby league player Robbie Farah and television personality Charlotte Dawson feeling the...

From Panda to Penguin

What Google’s latest algorithm changes mean for content marketers and creators Like the crazy but beautiful woman that keeps men guessing by refusing to let them get too comfortable in a relationship, Google has changed things once more, this...

From content to cars

Not content with dominating the online world, now Google seems determined to take over the real one It’s a logical progression: build a search engine, make said search engine indispensible to just about everyone (and turn it into a cultural...

Killing keywords

Is Google’s quest for smarter searching a good thing for content creators and marketers? It seems Google is at it again. Just a couple of months after changing its search algorithm to enable users to ‘personalise’ their search (which critics like...