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Is Your Company Ready for iOS 9?

Last month, on June 8th, Apple introduced its newest operating system called iOS 9. The system will be for iOS devices like the iPhone and iPad and will be released in a few months. The new system will include all the...

Digital Age = End of Print

 There’s no denying that we live in a world where the Internet is the new everything…
Somehow everything in this world, especially in media, is greatly affected and has a strong relationship with the online world. And while this may be a great gateway into a future where everything is simpler to inquire, acquire and achieve, this could also mean the death of the print industry.

You probably have an iPad, a Kindle, a Nook or something that resembles a rectangular bond paper-size plank which can store your files, documents and even your books.
You probably don’t have a printer because who needs one when you can send and receive everything through an online platform.
You probably don’t read tangible newspapers or books anymore ‘cause that’s “so last decade.”
You probably belong to the digital age. Hello laptops, smartphones and tablets!
Print Media’s Dying Years
The digital age has hit the print industry hard in the past few years.  Statistics have proven that print media – especially newspapers – have dropped in number, market sales and advertising revenue while digital marketing flourishes.  According to Statista.com, in 2011 there were only 1,382 dailies in the U.S. market, a big drop from 1985 when there were 1,676 of these papers.
Just as well, newspaper advertising has also been greatly affected, which could also be why the newspaper companies had to shut down. Content marketing hasn’t been good for print either. The eMarketer reports that by 2016 advertisements on papers will drop by 4 billion from 2011 to just $16.4 billion. Classified ads also hit a big slump, from 2000’s $19.6 billion it fell to just $5 billion in 2011. Recruitment ad posts were also among the most affected. According to the State of the Media, from 2000’s $8.71 billion it dropped to a lousy $740 million in 2011.
Digital age killed Newsweek
In October 2012, Newsweek announced that it will cease printing the news magazine, instead they will continue operation through the Internet. After 80 years of offering America the news on paper, the company decided to stop printing and instead opt for digital means, embracing the truth that print is slowly dying and online communication is the future.
In December 2012, Newsweekly printed its last hard copy magazine. As a tribute to its vintage years, the magazine chose a black and white image of its old New York headquarters as its cover.  But welcoming its internet future, the image was accompanied by a hashtag, #lastprintissue.  Newsweekly’s final print issue became a strong image as it became a representation of the multiple campaigns to bridge the past and the future.
“This is not a conventional magazine, or a hidebound place. It is in that spirit that we’re making our latest, momentous change, embracing a digital medium that all our competitors will one day need to embrace with the same fervor. We are ahead of the curve,” Newsweekly Editor-in-Chief  Tina Brown wrote on her final editor’s note in print.
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iPad Mini 2 now $100 Cheaper

It seems like Apple has already thought of and developed everything perfect in the gadgets world.  Is there anything that this multimillion dollar company hasn’t developed yet?
Roll out the checklist and see how the Steve Jobs established electronics company has turned the world over with their expialidocious communication platform and inventions.

It may seem that Apple has achieved more than any other electronics company has in the past decade or so, however there is actually something that the Cupertino-based company has failed to offer all these years: budget-friendly gadgets.
Yes, of course we acknowledge the fact that Apple has one of leading technologies packed in their devices to optimise performance; and these absurdly—and often creepy—artificial intelligences don’t come cheap.  But if other companies can create more affordable devices, why can’t they?
Well, my friend, dreams can come true and Apple might just have the answers to our prayers.
In a recent report by Citi Research, Apple could be releasing a new iPad Mini 2 that costs less than $250.00 – almost $100 cheaper than the current first generation mini.
“Supply chain checks by Citi’s Asia-Pac Technology Team suggest a mixed shift toward Apple’s older iPhone 4/4S.  And with our expectation of a low-end iPhone slated for September launch, followed by a sub-$250 iPad mini, we expect this trend to persist,” Citi’s Glen Yeung wrote in a note to the company’s investors.
But is this idea even plausible? Or is this just another online strategy to get people hooked and expecting of the iPad Mini 2, only for our bubble to burst come release day that it is still on the $300 mark?
Well, here are a few reasons why it could work and why it wouldn’t work, then you be the judge!
Why a $250 iPad mini 2 could work?
Apple is looking at Customer Retention. Over the past years, the Cupertino, California company has created a sizable following of its products—people who wouldn’t purchase anything but an Apple. But since then, a number of gadgets and devices have already swarmed the market offering at-par items for a lot less. You can get a Kindle Fire HD for only $214, a Samsung Galaxy Tab 2 10.1 for less than $300. So why stay with Apple, eh?
Why it could be a hoax?
Apple looks at improving, not downgrading. Almost all of Apple’s devices now carry a retina display. With this, the iPad Mini 2 may most likely get one for itself. And if it does, then it is less likely that the device will drop price when it just upgraded its specs.
To be honest, we couldn’t really decide whether it’s true or not. While we hope the iPad mini 2 will be a lot cheaper, we can’t really be certain until we see campaigns about it already. Until then, we expect social media to be exploding about everything iPad Mini 2.
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The Best Free iPad Apps

The best things in life are free and sometimes this also applies to the digital world…
While free apps do not necessarily mean they are the best apps, people usually do not think twice about downloading something they don’t have to pay for.  Digital marketers also know offering something for free is a good way to get customers.
So what are the best free iPad apps so far for 2013?
UPS app for iPad – If you’ve tried sending via UPS before, you know you can track your packages on their website via computer.  Now you can do this from your iPad, visually tracking your package on a map.  You can also get the location of the UPS branches closest to you. You can also re-route or re-schedule a delivery to a more suitable time and location.

Facebook – Should this come as any surprise?  The current king of social media first created a presence in PC before eventually making its way to mobile devices.  This social media network remains one of the most widely used social platforms today.
GoComics – Who does not love a good laugh every once in a while?  This app from Universal Uclick gives users free access to their favorite comics like the classic Peanuts, the familiar Garfield and Calvin and Hobbes even newer ones like FoxTrot, The Boondocks, Big Nate, Pearls Before Swine and Get Fuzzy.
Dictionary.com – Dictionary & Thesaurus – Unfamiliar word has you stumped?  Well, never again.  This reference tool offers the meaning to over two million words fast, quick and easy. The best part is that it also works off-line, so while you are at a loss for Internet connection you will never be at a loss for words.
Fotopedia Reporter – A picture is worth a thousand words, so imagine what you can do with both pictures and words.  Fotopedia Reporter lets you create captioned photos about anything you want. Post your recent trip abroad, your photo with a long-lost friend or your pet’s latest antics and tell viewers about the story.
Wikipanion for iPad – Can’t live without Wikipedia?  Neither can we.  This app lets you browse the free encyclopedia resizing it to fit correctly with your mobile device.  The paid version also lets you save images to the photo library.
eBay app for iPad – Buying online is now easier.  No more need to turn on your PC, you only have to access your mobile device.  While this app does not have the full features of the desktop version, it is optimized and streamlined for use on your iPad.
Telegraph pictures for iPad – This app, particularly designed for the iPad in mind, offers users daily and awesome snapshots from around the world.  The app offers 12 new pics everyday and lets you keep a two-week archive.
Sticky Notes for iPad – There is no denying the importance of sticky notes in real life. However, there is also no denying the sticky mess they leave behind and that they become useless trash after we are done with them.  But with the sticky notes app you can have all the good things about a sticky note without the bad things.  Plus these are sticky notes you can ‘recycle’ as often as you can and never have to throw away.
Quark DesignPad – This one is meant for graphic designers, but who says you cannot give it a try?  Quark DesignPad lets you create quick layouts anywhere you are, no need for equipment or complex software. Go on, release your graphic designer.
Okay, so not all of them are totally free, some of them are freemiums.  In case you didn’t know, a freemium is a limited version of an app offered at no cost or a full-featured one available only for a limited time.  Users who want full features or continued use have to pay, an excellent strategy by social media marketing.
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iPad Android Users Move to PC Tablets

In the end it will be the limits of devices like the iPad and Android mobiles that will lead their users to the PC tablets like Microsoft’s Surface, or so said Windows mogul Bill Gates.
Gates spoke to CNBC recently, saying among other things that Microsoft is implementing strategies to challenge Apple for a share in the tablet market.
“A lot of those users are frustrated, they can’t type, they can’t create documents, they don’t have an office there, so we’re providing them with the benefits of something they’ve seen and made that a big category, but without giving up what they expect in a PC,” he said of iPad and Android tablet users.

Gates has never been a big fan of the iPad, or even a fan for that matter.
“There’s nothing on the iPad I look at and say ‘Oh, I wish Microsoft had done it,” he famously said three years ago.
“I think Bill Gates is basically right. The iPad’s operating system (iOS) is too limited to let customers make full use of the hardware.  It’s even too limited for smartphones at the moment, as a comparison with Android easily demonstrates.  Business users of tablets want to be able to do more than the iPad allows, and that’s where Microsoft’s opportunity lies within the tablet market,” said ‘Undersigned’ over The Guardian.
If there are people who want Microsoft Office for iPad, there isn’t much of a clamor online, maybe because they realize such a campaign is futile. There are however, tons of iPad users who wish iPad supported Flash, something Windows 8 on Surface products can play.
While it is worth mentioning Windows 8 will only play Flash for sites not blacklisted by Microsoft.  For some iPad users this is better than nothing.
What else might iPad users want—or at least eye enviously—on a Surface table?
USB ports – When iPad was first launched and there was no USB port, the users went crazy.  While Apple has since worked around the problem with iCloud and those godsend ‘parcel’ apps like Dropbox, Surface users can just plug and play.
“(USB) offer great connectivity to outside devices…Just because Apple didn’t go with USB doesn’t mean iPad users don’t want it,” said ‘Doug’ over Tabtimes.
Stronger Wi-Fi – Wi-Fi problems continue to plague some iPad models.  Sometimes the distance between the iPad and the router is both the problem and the solution.  Sometimes the iPad tries to use another network not active in the area.  Surface tablets use 2X2 MIMO antennas touted to have the strongest Wi-Fi capability.
A better kickstand – Well yes, many will say that this isn’t really a big deal but sometimes even the little details matter after all, and Surface products are more stable when they need to be, like when viewing or presenting something to clients.
But those who prefer iPad to Surface are not in short supply either.
One user said he prefers visiting social media on his iPad saying it has a social media app for everything and surfing is a smoother experience.  He said doing the same on his Surface tablet is sluggish and the tablet itself lacks many of the key features useful for “heavy-duty” social media.
Another user said he also prefers gaming on his iPad as opposed to his Surface tablet.  Others have also praised the iPad for being lighter and having a better camera.
While Apple is currently leading the tablet market, IDC said Surface products have made it to the top five tablet devices during the first quarter of 2013 posting a 1.9% share with 900,000 shipments. Microsoft has hinted a newer version of Surface will be available in June.
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Child’s play!

If you ever needed proof that online magazines are the publishing model of the future, this is it!
Kids say – and do – the darndest things, don’t they? Of all the debate that continues to rage about the relevance (or lack thereof) of traditional media compared to new media, perhaps the most poignant insight comes from watching this one-year-old attempt to interact with a magazine. To her, it is an iPad that doesn’t work…

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Spot the difference

Galaxy secures a legal victory over the iPad – thanks to being ‘uncool’
In another apparent slap in the face for Apple, a judge in the UK has ruled that Samsung’s Galaxy tablet does not violate Apple’s intellectual property – because it is simply isn’t ‘cool’ enough to be confused with the iPad.
Apple has been fighting a number of intellectual property and patent lawsuits around the world as the battle for supremacy in the multi-multi-million-dollar Smartphone and tablet markets heats up. Apple has accused rivals like Samsung and HTC of ripping off its designs (and vice-versa), but judge Colin Birss clearly doesn’t agree, ruling that Galaxy tablets ‘do not have the same understated and extreme simplicity which is possessed by the Apple design They are not as cool.’
Samsung is delighted at the ruling (although probably less than happy about the ‘uncool’ reasons behind it), releasing a statement saying: ‘Should Apple continue to make excessive legal claims in other countries based on such generic designs, innovation in the industry could be harmed and consumer choice unduly limited.’
Apple immediately hit back with: ‘It’s no coincidence that Samsung’s latest products look a lot like the iPhone and iPad, from the shape of the hardware to the user interface and even the packaging. This kind of blatant copying is wrong and, as we’ve said many times before, we need to protect Apple’s intellectual property when companies steal our ideas.’
With so much at stake, it’s a fair bet this issue is far from settled.
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Worth the weight?

The new iPad has just been launched, but Australians can’t benefit – yet – from one of its biggest selling points
With just as much fanfare, but slightly less showmanship, the first Apple launch of the post-Steve Jobs era has taken place and the iPad 3 is worth us (or it will be on 16 March when it goes on sale in Australia and the other leading markets around the world).
And after all the fevered speculation about what features the new Apple tablet would boast, the reaction from the experts who have had a chance to play with it has been… well, rather mixed.
Despite Apple CEO Tim Cook claiming his company has ‘redefined once again category Apple created’, even the term ‘the iPad 3’ is something of a misnomer. The new tablet will simply be called ‘the iPad’, which may cause confusion as the iPad 2 will still be sold.
Key features include…

A high-definition (2048 x 1536 pixels) screen;
Improved graphics performance thanks to a new A5X chip;
5-megapixel camera sensor;
Slightly thicker and heavier than the iPad 2
10-hour battery life for wi-fi usage
A cost to Australian buyers of $539 (16GB), $649 (32GB) and $759 (64GB) for wi-fi only models and $679 (16GB), $789 (32GB) and $899 (64GB) for wi-fi and 4G customers.

The catch for Australian consumers for whom 4G capability may be a selling point (and therefore worth the extra money) is that the only 4G network currently available in this country is Telstra’s, which users a different frequency to 4G networks in the US. Hence, ZDNet reports that the iPad cannot be 4G in Australia – at this stage, anyway.
To see what the experts think, and how the new iPad stacks up against its rivals, click here.
The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.