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Don’t Forget to Pat the Dog

A few days ago I posted an article called The Stupidity of Silence where I suggested that ceasing all contact when someone doesn’t give you what you want is a really dumb strategy. Here’s another one. We’re looking to sell our...

The Stupidity of Silence

For my sins, I’ve been brought up to say “please” and “thank you” and even, heaven forbid, open the door for ladies. I know that such behaviour is archaic, uncool and totally unexpected in today’s ‘every man...

Chris Rock’s Oscars Lessons for Marketers

Did you see Chris Rock at last night’s Oscars? Man, he nailed it: loose, funny, topical, irreverent, black. Hang on, what was that? Black? You can’t say that! That’s, that’s, well that’s racist! In isolation it’s...

The One Immutable Law of Selling

If you haven’t read Al Ries & Jack Trout’s ’22 Immutable Laws of Marketing’ do your 2016 a favour and do so. It pinpoints the art and science of marketing better than any other book I’ve read. So if marketing needs 22 laws to...

Serious Numbers

This week we achieved an incredible milestone. Our humble musings about all things digital, marketing and heck, life as we know it clicked over to a zero number of reads; lots of zeros in fact. Since ‘The Message’ was launched in 2011...

Worst Digital Marketing Advice We’ve Ever Heard

“Be controversial to get traffic to your site.” Sometimes, controversy can be a good thing. You can get people talking about your brand and gain more recognition. However, trying to be controversial is essentially playing with fire. It is so easy to...

DON’T Send Flowers (If You Want to Keep a Customer).

We all love added value. Unexpected treats work big time. Well, most of the time. The following tale of woe falls into the category of ‘don’t do this at home’. In fact, doing it at home is fine; it’s when it happens at work that it becomes...

Marketing Content the Right Way

At Tick Yes, we’re marketers first and content creators second. If you’re looking to achieve commercial objectives by leveraging blog posts, articles, White papers, social media updates, videos or infographics THAT’S the way you...

Pinterest: The Most Underrated Advertising Platform

By Megan Ritter As Pinterest gets ever closer to launching its much anticipated “Promoted Pins” campaign, the spotlight has finally turned to one of the most underrated advertising platforms on the web. If you aren’t yet using Pinterest to boost...