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McDonald’s turns to content marketing to beat the global economic crisis Fast food giant McDonald’s profits have taken a hit recently, with new figures revealing that its second-quarter earnings fell by 4.5 per cent. The reason, according to CEO Don...

What NOT to do

It’s always good to learn from your mistakes. But it can be even better – and certainly far more entertaining – to learn from the mistakes of others. Which is definitely the case with these entertaining examples of content marketing gone wrong. So...