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Tag - mobile devices

Is Your Company Ready for iOS 9?

Last month, on June 8th, Apple introduced its newest operating system called iOS 9. The system will be for iOS devices like the iPhone and iPad and will be released in a few months. The new system will include all the...

Smartphone Use to Quadruple by 2018

Smartphones are now a necessity, and funny as it may seem, most of us have more than one of these gadgets: one for work and one for play.
 
Smartphone Subscription and Video Content
According to a report by Reuters, the number of smartphone subscribers in the world could multiply by four times in the next five years.  Ericcson, the world’s largest mobile network equipment supplier, also notes that because of the growth in users, mobile networks will also experience an incredible increase in data usage.

Smartphone users will increase dramatically due to the continuous campaigns and advertisements about new technologies being made available to the public.  Ericcson notes that from 2012’s 1.5 billion, subscribers in the world will reach 4.5 billion in 2018.  This figure is also greater than the company’s 3.3 billion forecast last year.
Just as well, because of the close relationship between smartphones and the Internet, mobile data is expected to shoot up as well.  Ericcson, who is also a leading supplier of high speed networks, notes that data traffic will also multiply by as much as 12 times in 2018. This will also push mobile networks to invest on high-speed Internet systems if they want customer retention.
According to the report, one of the leading reasons for the growth in mobile data usage is because of the online video content that is made available to portable devices users.  Nowadays, people can watch movies and even TV on their smartphones and tablets.
“Video makes up the largest segment of data traffic in networks, and it is expected to grow around 60% annually up until the end of 2018,” Ericsson told Reuters.
Reuters also noted that so far, data traffic has already doubled from the first quarter of 2012 compared to the same period this year.
What does this mean for the Business sector?
While this news can be interesting for the common consumer, it could be the biggest light bulb for you and your business.  Acknowledging that the Internet is the future, your brand or service can take advantage of mobile marketing that are pressed into mobile websites and applications.
Also, since smartphone subscribers often use their devices to check their emails, or even have their mails “pushed” into their phones, your brand can take this opportunity to utilize email marketing.  Just imagine the global reach you will have if you take advantage of this digital marketing strategy.
Ericcson admits that it is investing heavily on video technology to utilise the growth in this market.  And just like Ericcson, you can also take advantage of this opportunity to grow your brand and your revenue.

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iPad Mini 2 now $100 Cheaper

It seems like Apple has already thought of and developed everything perfect in the gadgets world.  Is there anything that this multimillion dollar company hasn’t developed yet?
 
Roll out the checklist and see how the Steve Jobs established electronics company has turned the world over with their expialidocious communication platform and inventions.

It may seem that Apple has achieved more than any other electronics company has in the past decade or so, however there is actually something that the Cupertino-based company has failed to offer all these years: budget-friendly gadgets.
Yes, of course we acknowledge the fact that Apple has one of leading technologies packed in their devices to optimise performance; and these absurdly—and often creepy—artificial intelligences don’t come cheap.  But if other companies can create more affordable devices, why can’t they?
Well, my friend, dreams can come true and Apple might just have the answers to our prayers.
In a recent report by Citi Research, Apple could be releasing a new iPad Mini 2 that costs less than $250.00 – almost $100 cheaper than the current first generation mini.
“Supply chain checks by Citi’s Asia-Pac Technology Team suggest a mixed shift toward Apple’s older iPhone 4/4S.  And with our expectation of a low-end iPhone slated for September launch, followed by a sub-$250 iPad mini, we expect this trend to persist,” Citi’s Glen Yeung wrote in a note to the company’s investors.
But is this idea even plausible? Or is this just another online strategy to get people hooked and expecting of the iPad Mini 2, only for our bubble to burst come release day that it is still on the $300 mark?
Well, here are a few reasons why it could work and why it wouldn’t work, then you be the judge!
Why a $250 iPad mini 2 could work?
Apple is looking at Customer Retention. Over the past years, the Cupertino, California company has created a sizable following of its products—people who wouldn’t purchase anything but an Apple. But since then, a number of gadgets and devices have already swarmed the market offering at-par items for a lot less. You can get a Kindle Fire HD for only $214, a Samsung Galaxy Tab 2 10.1 for less than $300. So why stay with Apple, eh?
Why it could be a hoax?
Apple looks at improving, not downgrading. Almost all of Apple’s devices now carry a retina display. With this, the iPad Mini 2 may most likely get one for itself. And if it does, then it is less likely that the device will drop price when it just upgraded its specs.
To be honest, we couldn’t really decide whether it’s true or not. While we hope the iPad mini 2 will be a lot cheaper, we can’t really be certain until we see campaigns about it already. Until then, we expect social media to be exploding about everything iPad Mini 2.
 
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Mozilla to Launch Smartphone

As if the smartphone market isn’t saturated enough yet, Mozilla is looking to join the party soon…
 
According to several reports, the web browser developer will soon be rolling out its very own smartphone operating system, Firefox OS, as it looks to push its customer acquisition. This means more options for the ever growing number of smartphone consumers.
But what will make the Mozilla-powered phone better than an Android or an iOS?  Mozilla’s newest OS is set at an almost-unbelievable price tag of just $50, putting pressure on the two leading systems in the market.
“We see huge opportunities in the emerging markets where the customers and carriers crave for affordable smartphones,” Mozilla Senior Vice President of Mobile Devices Li Gong, said as reported by the Wall Street Journal. “We focus on the low-cost segment because it is underserved.”
With this move, Mozilla is looking to focus on the 10% of people in the global smartphone market who are settling for cheaper phones. Gong notes that its goal is to get over 2 billion of its devices to first-time users in countries like China and India—nations with a growing number of smartphone users.
“We will see it happen soon with more low-cost smartphone reference designs coming from our manufacturing partner Foxconn and Chinese chip-design house Spreadtrum [Communications Inc.],” Gong told WSJ.
Foxconn is known for manufacturing hardware for Apple products like the iPhone and the iPad.
Working toward building a strong relationship with its clients, Mozilla has already started its digital marketing strategy by posting an open invitation to operators, developers and phone manufacturers on its website.
“We’re enabling operators, phone manufacturers and developers to manage, customize and improve relationships with their customers directly through our mobile products: Firefox OS, Firefox Marketplace and Firefox for Android,” Mozilla wrote on its site, followed by a “Partner with Us” button.
Initially announced last February, the Firefox operating system also boasts of using HTML5 and other open web standards. With this, the OS is “free from the rules and restrictions” proprietary online platforms its site noted.
According to Mozzila.org, Firefox OS offers:
• A level playing field against other OS and marketplace providers
• Greater participation in the value chain
• Ownership and control over relationships with customers
• Customized phones that meet the specific needs of various target markets
“Our Web-based mobile software is lighter and consumes less power and memory compared to Google’s Android and Apple’s iOS. It offers the same performance at a lower cost of hardware,” the Mozilla VP said. “Another advantage is that Mozilla is a truly open mobile ecosystem. Our Web-based applications can run on any mobile devices, including iPhones and Android phones.”
So far, 17 companies have also shown support to the company, promising to be carriers of the OS all around the world. Also, LG, Alcatel, ZTE and Huawei have already signed up to provide communication platforms of the system.
While the company continues to expand its campaigns to spread the word about Firefox OS, it will still be up to the consumers whether they’ll purchase a $50 smartphone or not. So better do good Mozilla!
 
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Asus Launches Biggest Tablet Ever

Asus is about to launch the biggest tablet PC, the Asus Transformer AiO.
 
It seems like the world of electronics doesn’t run out of new things to offer its consumers. Especially in the growing tablet market, more and more of these devices enter the market offering something distinctive.  Retina displays, thinnest frames, dual cameras, portable sizes and so on.  However, a recent release made a big impact to consumers and quite literally.
Give a round of applause for the biggest tablet PC to-date: the Asus Transformer AiO.
As part of the computer and electronics manufacturer effort to grow its digital marketing and sales, Asus is offering this one-of-a-kind, innovative tablet version. While most companies are looking at making tablets that are as portable as possible, Asus is changing the game.  The Transformer AiO is what the Winnipeg Free Press describes as “comically large,” sitting at 18.4 inches, almost twice the size of the iPad.
Now, we really don’t know what the people at Asus (creators of the 7-inch MeMo pad) were thinking when they created this gigantic tablet, but one thing’s for sure, Asus is up to something.
Trying to optimise the growing number of tablet consumers, the company created a niche for itself offering what seems to be the biggest tablet, at least for now. But the size of this gadget isn’t the only thing big about it.  It’s also huge on features.
This 18.4-incher claims to be the only gadget you’ll need.  Why is that?  Well, AiO actually stands for “All in One.”   The Transformer AiO doubles as a gigantic tablet and a desktop.  How is that possible?  When the tab is plugged into a base included with the package, the AiO becomes a complete Windows 8-powered PC.  However, when unplugged, the online platform automatically runs back to its Android 4.1 Jelly Bean operating system.
With this dual feature, the tab becomes the perfect home gadget.  It can be the family desktop computer, outfitted with an Intel i7 processor and 8 GB RAM.  It can also be the tablet where the siblings can watch YouTube videos or check their Facebook accounts.
“You’d be smart to wait and see how the market develops, but Asus has used the freedom of the still-forming all-in-one/tablet hybrid category to create a compelling Windows 8/Android device in the Transformer AIO,” CNET’s review noted.
While the tablet is a very interesting gadget, consumers looking for a tablet may not be interested once they find out the price. With its price tag starting at $1,299, people may just want to consider an iPad and a laptop instead.
Asus Transformer AiO Specs:
• Windows 8 (desktop AiO mode) + Android 4.1 (tablet mode)
• Intel Core i5 processor (desktop) and Tegra 3 quad-core processor (tablet)
• 10-point multi-touch screen in both modes
• Detachable 18.4-inch IPS display (1920×1080 resolution)
• HDMI output for external monitor
• 1TB hard disk (desktop); 32GB (tablet)
• 0 to 100 degree rear stand
 
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The Best Free iPad Apps

The best things in life are free and sometimes this also applies to the digital world…
 
While free apps do not necessarily mean they are the best apps, people usually do not think twice about downloading something they don’t have to pay for.  Digital marketers also know offering something for free is a good way to get customers.
So what are the best free iPad apps so far for 2013?
UPS app for iPad – If you’ve tried sending via UPS before, you know you can track your packages on their website via computer.  Now you can do this from your iPad, visually tracking your package on a map.  You can also get the location of the UPS branches closest to you. You can also re-route or re-schedule a delivery to a more suitable time and location.

Facebook – Should this come as any surprise?  The current king of social media first created a presence in PC before eventually making its way to mobile devices.  This social media network remains one of the most widely used social platforms today.
GoComics – Who does not love a good laugh every once in a while?  This app from Universal Uclick gives users free access to their favorite comics like the classic Peanuts, the familiar Garfield and Calvin and Hobbes even newer ones like FoxTrot, The Boondocks, Big Nate, Pearls Before Swine and Get Fuzzy.
Dictionary.com – Dictionary & Thesaurus – Unfamiliar word has you stumped?  Well, never again.  This reference tool offers the meaning to over two million words fast, quick and easy. The best part is that it also works off-line, so while you are at a loss for Internet connection you will never be at a loss for words.
Fotopedia Reporter – A picture is worth a thousand words, so imagine what you can do with both pictures and words.  Fotopedia Reporter lets you create captioned photos about anything you want. Post your recent trip abroad, your photo with a long-lost friend or your pet’s latest antics and tell viewers about the story.
Wikipanion for iPad – Can’t live without Wikipedia?  Neither can we.  This app lets you browse the free encyclopedia resizing it to fit correctly with your mobile device.  The paid version also lets you save images to the photo library.
eBay app for iPad – Buying online is now easier.  No more need to turn on your PC, you only have to access your mobile device.  While this app does not have the full features of the desktop version, it is optimized and streamlined for use on your iPad.
Telegraph pictures for iPad – This app, particularly designed for the iPad in mind, offers users daily and awesome snapshots from around the world.  The app offers 12 new pics everyday and lets you keep a two-week archive.
Sticky Notes for iPad – There is no denying the importance of sticky notes in real life. However, there is also no denying the sticky mess they leave behind and that they become useless trash after we are done with them.  But with the sticky notes app you can have all the good things about a sticky note without the bad things.  Plus these are sticky notes you can ‘recycle’ as often as you can and never have to throw away.
Quark DesignPad – This one is meant for graphic designers, but who says you cannot give it a try?  Quark DesignPad lets you create quick layouts anywhere you are, no need for equipment or complex software. Go on, release your graphic designer.
Okay, so not all of them are totally free, some of them are freemiums.  In case you didn’t know, a freemium is a limited version of an app offered at no cost or a full-featured one available only for a limited time.  Users who want full features or continued use have to pay, an excellent strategy by social media marketing.
 
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