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Tag - mobile marketing

Is Your Company Ready for iOS 9?

Last month, on June 8th, Apple introduced its newest operating system called iOS 9. The system will be for iOS devices like the iPhone and iPad and will be released in a few months. The new system will include all the...

Smartphone Use to Quadruple by 2018

Smartphones are now a necessity, and funny as it may seem, most of us have more than one of these gadgets: one for work and one for play.
 
Smartphone Subscription and Video Content
According to a report by Reuters, the number of smartphone subscribers in the world could multiply by four times in the next five years.  Ericcson, the world’s largest mobile network equipment supplier, also notes that because of the growth in users, mobile networks will also experience an incredible increase in data usage.

Smartphone users will increase dramatically due to the continuous campaigns and advertisements about new technologies being made available to the public.  Ericcson notes that from 2012’s 1.5 billion, subscribers in the world will reach 4.5 billion in 2018.  This figure is also greater than the company’s 3.3 billion forecast last year.
Just as well, because of the close relationship between smartphones and the Internet, mobile data is expected to shoot up as well.  Ericcson, who is also a leading supplier of high speed networks, notes that data traffic will also multiply by as much as 12 times in 2018. This will also push mobile networks to invest on high-speed Internet systems if they want customer retention.
According to the report, one of the leading reasons for the growth in mobile data usage is because of the online video content that is made available to portable devices users.  Nowadays, people can watch movies and even TV on their smartphones and tablets.
“Video makes up the largest segment of data traffic in networks, and it is expected to grow around 60% annually up until the end of 2018,” Ericsson told Reuters.
Reuters also noted that so far, data traffic has already doubled from the first quarter of 2012 compared to the same period this year.
What does this mean for the Business sector?
While this news can be interesting for the common consumer, it could be the biggest light bulb for you and your business.  Acknowledging that the Internet is the future, your brand or service can take advantage of mobile marketing that are pressed into mobile websites and applications.
Also, since smartphone subscribers often use their devices to check their emails, or even have their mails “pushed” into their phones, your brand can take this opportunity to utilize email marketing.  Just imagine the global reach you will have if you take advantage of this digital marketing strategy.
Ericcson admits that it is investing heavily on video technology to utilise the growth in this market.  And just like Ericcson, you can also take advantage of this opportunity to grow your brand and your revenue.

The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.
 
 

Apple Mulls at Exchange Plan

Hey you, Apple fan!  Got your eyes on the new iPhone 5?
 
Want to buy it but your budget just won’t allow it?  Feeling helpless, hopeless and frustrated?  Well, don’t swim in self-pity, it’s not yet the end of the world and besides, Apple has one big announcement for you.  According to reports, the Cupertino-based company will soon allow trade-ins.  Yes, you heard that right, my friend!  The people from Apple have heard our prayers!
In an aim to push customer retention, Apple fans can now get the newest iPhone at a fraction of the cost by trading in their old Apple phone and getting a discount on the iPhone 5.
In a report published by Bloomberg, the new service will be implemented in Apple stores this month. Sources who asked not to be identified since Apple has yet to confirm the news, say that the electronics company has already partnered with Brightstar Corporation, a mobile-phone distributor, for this new program.
With this new mobile marketing strategy, Apple’s new CEO, Tim Cook, hopes to lure consumers to get its newest iPhone offering. This is a move to revive the dying sales of the once biggest company in the United States, and even the world.
According to a report by the Wall Street Journal, Apple’s shares have been bouncing back and forth from the top spot against oil company, Exxon, since 2011.  However, Apple started soaring high from January 2012, peaking at around August-September of 2012 and only slumped back down to second place against Exxon at February-March 2013.
Just as well, Apple’s smartphone market shares haven’t really zoomed up since its unveiling of the first generation iPhone in 2007.  With this, it’s not hard to think that Apple’s campaigns aren’t really working for the company.  But this may all change once the iPhone trade-in program starts.
However, Apple isn’t the first to start this program, sites and stores like Gazelle, Best Buy and Radio Shack have been doing it for some time.  The first two even offer this as an online strategy, where you can start the trade-in process over their websites.
“The biggest challenge for us has been to change consumer behavior.  It will be great to see Apple jumping into it.  We expect them to put the brand and marketing behind it and lift consumer adoption,” Gazelle CEO Israel Ganot told ABC News. “There is an insatiable demand there.”
While people like you are still waiting for Apple to officially confirm this new program, you may try checking out these other sites that offer the same service:
• Best Buy. This retailer will allow you to trade-in your smartphone, as well as a range of other devices. You will receive an electronic gift card for the trade which you can then use when you purchase a new smartphone.
• Gazelle. The site has been around since 2007. It might be one of the easiest trade-in services since everything is achieved online.  Gazelle will give you an online offer for your gadget.  If you agree, you ship it to them and then you get paid by cheque, Amazon gift card or PayPal.
 
The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.

Social Media Advertising on the Rise

Companies are now realising they can use social media to their advantage when it comes to business.
 
One such aspect is advertising. This goes double for small companies that cannot rival big ones when it comes to widespread advertising campaigns, and by the look of things, advertising with social media is just picking up.
By the numbers
Global revenue for social networks was estimated at $7.7 billion last year.  It is estimated to hit $10.2 billion this year and $11.8 billion next year.  This year 64% of advertisers are expected to increase their social media budget, in the US alone this figure is estimated at $4.1 billion.
Of a number of business owners recently surveyed, 97% said they are currently using social media to advertise.  The numbers are lower for small businesses, with only 66% saying they are advertising with online platforms.
“It’s encouraging that a majority of small businesses recognize that their customers are relying more than ever on their mobile devices to find information, look for deals and even to make purchases,” Joel Hughes, senior vice president of strategy and corporate development at Constant Contact told Fox Business.
There are still those who feel social media should stick with relationships and be kept away from business.  The remaining 34% of small business surveyed said they have plans to turn to social media as part of their business strategy.
“Generally speaking, small business owners have very little spare time on their hands, so learning how to use mobile technology for their business is not necessarily tops on their to-do list,” Hughes further explained.
The current undisputed king of social media, Facebook, is taking most of the social media advertising budget with an estimated 57% followed by YouTube and Twitter both sharing 13 percent, Pinterest is at 2% and the remaining 15% shared by other social media.
What social media ads can do
What are the benefits to advertising with social media anyway?  There are several, but the most important one that experts agree on is its ability to target specific audiences.  Unlike traditional print, TV and radio ads where the message is cast across a wide audience, social media sites have information on niches of interest where their users are concerned.  In short, social media agencies can send the right ads to the people with the highest likelihood of interest in these ads.
Mobile marketing to fewer but the right people is more strategically sound than raining a ton of ads on many people who cannot relate to or have no particular interest whatsoever for that product.
Here are some of the most watched ads on YouTube last month.
• Nestlé – Learning to share.  A Spanish ad about a boy and his grandfather learning how to compromise and sharing everything from the TV to food at the table.
• Sauza Tequila – Make it with a lifeguard.  So what does being a lifeguard have to do with tequila?  Nothing really, it’s just the fireman of the last tequila ad posing as a lifeguard and telling us how awesome that tequila is.
• Old Spice – Shower.  Use Old Spice shower bar. It’s so fresh it’s like you never left the shower even after your bath.  Don’t believe me?  Take a look.
• Call of Duty Black Ops 2 – The replacers.  Need more time to play CoD BO2?  Two guys have been sent by “mutual friends” to take over your daily life so you can have more game time.  The things these two end up doing are hilarious.
• Pepsi – Mirrors.  Beyoncé rehearses for a gig then takes a Pepsi break, only to be joined by different concert personas of herself in each of the mirrors she has been practicing in front of.
• Dove – Real beauty sketches.  An artist sits down to draw some women he never sees, only working by their description of themselves. Then other people are called in to describe same said women for another drawing. The drawings are then placed side-by-side. Reactions of said women are priceless.
 
The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.