Tick Yes Blog

Tag - multimedia

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Meet the virus spreader

An Aussie student is responsible for some of the most politically charged – and funniest – viral content What does an Oxford post-grad law student have in common with a viral video maestro? Not much – unless you count the fact that they are the same...

The supersonic man

Red Bull keeps going to extremes with its super-successful content marketing strategy We have blogged before about Red Bull’s mastery of content marketing – and now it seems the extreme sport-promoting energy drink is backing another winner by...

Sequelitis

Jennifer Aniston is back in ‘SmartWater 2’, but as content marketing campaigns go, it doesn’t quite hit the mark You may remember last year’s Smart Water YouTube ad, starring Jennifer Aniston. Or you may not because, as we wrote at the...

Apple of their eye

This content formula may be a little tired, but it’s certainly timely… With the upcoming launch of the iPhone 5, Apple mania has reached fever pitch. There’ll be lines for blocks, people in brawls and one or two teens may even sell their kidneys to...

Fee, fi, phone, fun!

The latest leaked iPhone 5 video is bang on the money… We all know Apple employees have a habit of leaving prototypes in the back of taxis or in bars. Despite all the confidentiality agreements and contractual obligations, it appears the loosest...

Instant interaction

Is this the future of content marketing? Regular readers of The Message will know that we frequently feature stories relating to the demise of traditional publishing while, paradoxically, exhorting companies to initiate content marketing strategies...

A compelling content case study

Westfield’s content marketing success strategy explained – in two minutes 39 seconds The Olympics are well underway in London, and while there have been mutterings about empty seats (and about Australia’s relative lack of success to date), the...

Spot the difference

A cute online content experiment throws up an interesting question: Which came first – the Bieber or the Timberlake? A little over a year ago, The Message suggested that there was no such thing as an original idea. It seems there was definitely...

Double the fun

Take the Olympic ideal of athletic achievement, add a London icon and what do you get? Fantastic online content With the opening ceremony of the Olympics less than a week away, it seems entirely appropriate that thoughts should be turning to both...

Instant content sensation

Video receives almost 13 million hits in four days Professional rally driver Ken Block knows a thing or two about content marketing. When he’s not behind the wheel (or skateboarding, snowboarding or motorcrossing), Ken is Chief Brand Officer of the...