Tick Yes Blog

Tag - news

What to Do When Your Brand Goes Up in Smoke

Last year, reports of fires and explosions led to a massive recall of the Galaxy Note 7, making a few customers look at their cell phones with wary eyes. This is more than a big deal for Samsung, a company that has tried to build a brand built on...

Digital Marketing Lessons To Be Learnt From Donald Trump

Donald Trump teaching you marketing lessons? Seriously? Yes, seriously. Love him or hate him, Donald Trump has made the race for the White House fascinating. And fascinating doesn’t happen by chance. Exceptional marketing combined with good old...

Meet the misogynists

There’s much to like in the world of online content. But sadly, there’s also much to despise While the Internet is a breeding ground for baby millionaires and world-changing innovation, it is also a breeding ground for bottom-feeding scumbags who –...

A curious cover star

Old and new media meet with the unveiling of TIME’s Person of the Year nominees In what is surely the ultimate meeting of old and new media, the Mars Curiosity Rover (which has left an indelible mark on content marketing as well as the Red Planet)...

Instant propaganda

Today’s wars are also being fought through social media content Propaganda has come a long way in 100 years. Almost a century ago, as the world was heading inexorably towards the Great War (aka ‘the war to end all wars’ and World War I)...

Click go the sales

Are Australian retailers finally starting to realise the benefits of e-tail? A soon-to-be-released White Paper from Tick Yes looks at the ongoing conflict between traditional retailers and online stores (or e-tailers) in Australia. The White Paper...

The content king

The US election confirms that the conversations that matter are now taking place on social media Barack Obama not only retained the US presidency yesterday, but he also affirmed his position as the world’s most tech-savvy, social media-aware...

Online storm watch

Tourism webcams turn Hurricane Sandy into compelling live content Hurricane Sandy is currently battering the east coast of the United States, with reports of winds howling past New York City’s iconic skyscrapers. Despite warnings to stay indoors, it...

Misfiring content

Chairs are like Facebook. Apparently … Coinciding with the news that it has just signed up its billionth user, Facebook has embarked on its first-ever advertising campaign. So let’s all just take a minute to stew in envy and awe at the fact that...