Can you imagine speaking directly to a captive audience of potential customers? I’m not talking about the room of people you might find at a conference or seminar, but potentially tens of thousands of prospective buyers, listening to you from their...
Tag - online content
Personalised Content: The Best Way to Engage with Customers
With the incessant growth of digital communications, newspapers and other publishers have been forced to come up with new ways to tell stories. Companies that are not in the publishing business, but use content as a part of their marketing strategy...
Case Study: How Digital Marketing Took a Business to the Next Level
Having an effective digital marketing strategy is central to creating a successful and recognisable brand in today’s digital age. With so many markets in a state of flux, being able to pivot in real-time to adapt to changing market needs is one of...
How to Make Your Content Actionable
Content is not a magical formula that will make your target audience find your product and then breathlessly buy from you. The power of actionable content comes from your ability to attract the right audience, enabling them to interact with you and...
How to Reduce Your Media Spend & Achieve Better Results
Digital marketing has changed the media landscape forever and marketing budgets are being spread across channels – mainly digital – that previously didn’t exist. The problem is that optimisation is not as simple as it was before; if you’re not...
Digital Marketing Lessons To Be Learnt From Donald Trump
Donald Trump teaching you marketing lessons? Seriously? Yes, seriously. Love him or hate him, Donald Trump has made the race for the White House fascinating. And fascinating doesn’t happen by chance. Exceptional marketing combined with good old...
Worst Digital Marketing Advice We’ve Ever Heard
“Be controversial to get traffic to your site.” Sometimes, controversy can be a good thing. You can get people talking about your brand and gain more recognition. However, trying to be controversial is essentially playing with fire. It is so easy to...
How A/B Testing Can Deliver Better Digital Marketing Results
Moving a letter one pixel to the left may be the digital equivalent to splitting hairs, but as it turns out, even small changes can have a big impact. Nowadays we know that you can achieve a 42% higher click-through-rate by not...
Why Quality Beats Quantity
Cost is no longer a barrier to content promotion and dissemination. But for it to work, people still have to want to see it In the world of content production, and in particular with content marketing, something that frequently holds people back is...
What Pour Grammer Does to You’re Websight
The art of good content relies on how well you say what you’ve got to say… Good content can present itself in many forms. It doesn’t have to be rigorously planned, nor does it have to use every five-syllable word in the dictionary. One of the most...