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Tag - online platform

How to Reduce Your Media Spend & Achieve Better Results

Digital marketing has changed the media landscape forever and marketing budgets are being spread across channels – mainly digital – that previously didn’t exist. The problem is that optimisation is not as simple as it was before; if you’re not careful, your spend can get out of hand.
By optimising each of your channels, you can reduce your media spend and achieve better results – all the while proving a positive return on investment (ROI) for every dollar you spend.
We have tips to help you optimise each of the most popular channels draining your media budget. One tip is important for all of them:
Stay in control of budgeting and targeting. If you’re new to a channel, keep watch on your audience and don’t scale until it’s profitable.
Here’s how you’re going to achieve better results without breaking the bank, and figure out the right time to scale for each campaign.
 
Search Engine Optimisation
Search engine optimisation (SEO) and Google Ads are considered a staple in the marketing world – simply because they work.
A recent study shows that integrating SEO efforts results in a 25% increase in clicks and a 27% increase in profits. Because of this, marketers are increasing their spend in SEO.
According to MarketingProfs, nearly half of digital marketing budgets are spent on search, with 31% on paid search and 18% on SEO. U.S. spend alone will top $45 billion by 2019.
If you’re one of those marketers spending nearly half of your budget optimising for search, measuring success by click isn’t going to be enough.
#1 SEO Tip – Always run campaigns with conversion tracking.
You’ve got to know what happened after a prospect clicks. If it led to a product purchase, then which keyword, ad group or campaign triggered the conversion? Conversion tracking will show you which ones are – and are not – worth bidding on.
 
Ad Retargeting
Search engine marketing (SEM) retargeting means targeting website visitors who did not convert yet, often through a third-party vendor. It’s effective, but is an area where media spend can get out of hand.
Research showed 56% of customers retargeted after visiting the cart, didn’t want to make an immediate purchase. Marketers then invest in bringing them back to the cart – what a waste.
In fact, over two-thirds of visitors who intend to make a purchase never make it to the checkout cart. This suggests that marketers are failing to create campaigns that are tailored to visitor intent.
# 1 Ad Retargeting Tip – Use conversion analytics to figure out customer intent – specifically, why some customers aren’t completing their checkout, or converting.
Once you identify the group that doesn’t have the intent to convert, you can stop spending your budget retargeting them, and reallocate to maximise results from those that do.
 
Content Syndication
Content syndication packages can be highly effective if you’re generating top-quality content, but are hard to pin down in a budget since pricing packages vary widely depending on the media outlet you’re syndicating with.
They’re very effective for generating leads, as according to Inc, 70% of people want to learn about products through content versus through traditional advertisements.
The trick to reducing your syndication spend is to be very picky when choosing media outlets.
#1 Content Syndication Tip – Focus on the right media outlets, and once you find them, don’t keep spending if you’ve stopped seeing a return.
Keep an eye on results from certain media outlets, and continue reallocating budget to those performing best.
 
Social Media Ads
In 2015, global analysts predicted a 33% increase in spending for social media ads. This is because over 50% of (business-to-business) B2B marketers rank social media as a “very” or “somewhat” low cost ad option.
Social media can be low cost, and can drive unprecedented amounts of engagement if targeted correctly. Avoid this one common mistake – spreading your budget across every social media channel out there.
#1 Social Media Ad Tip – Choose the right social media platform.
Which platform is converting the most leads? As an example, a bakery is going to perform much better on Pinterest than the latest cloud security software.
 
The key to reducing your media spend while increasing your results is to find where your audience wants to see you the most. With robust conversion tracking and by following industry best practices, you can make your marketing budget stretch farther than you ever thought you would.
 
Image: Shutterstock Australia
 

What To Do With Your Old Phone

So, you have a new mobile phone?  The one with a gorilla glass screen?  Surround sound?  A quad processor?
Looks like you’ve given in to all those marketing campaigns that promise smartphones and other electronic devices to be the “best among the rest.” But are they really?  Aren’t they all the same?  Maybe yes.  Maybe no.  But one thing’s for sure: you’ve spent quite a sum to purchase that new device and your wallet is screaming at you for spending all its cash.

Don’t worry; you can keep your relationship with your wallet intact. Well, that is until you find a way to gain a little more dough from that old phone.
Making money out of your old devices is the most practical and ingenious way of disposing of your old gadgets. To make this sound a little more formal: take that vintage online and communication platform and make a profit out of it – this could be in the form of banknotes or a heartfelt fulfillment in doing good.
Here are simple options on what you can do with your old electronic device:
Sell it!
If you’re looking to make good use of your old but still in good condition device, selling them is one of your best options.  This will allow you to earn money while clearing out your cabinet of unwanted junk—electronic junk, that is.
If you’re dead serious about putting your old iPhone or MacBook on sale, aside from posting it on Facebook, you can check Amazon, eBay or Gumtree.
Trade it!
Device trading has been a growing sales strategy among retailers and manufacturers over the years.  Trade-in programs work by allowing consumers to hand in their old devices in exchange of a discount on a newer device or a gift card from the retail store.  So far, a number of stores have already been employing this scheme, including:
• Best Buy. The consumer electronics retailer allows trade-ins for a range of devices, including computers, cameras, gaming systems, etc.  As part of its online strategy, the store allows consumers to fix their trade-in process over the internet.
• Radio Shack. This retailer accepts a wide range of products for trade-in including TVs, e-readers, cameras, camcorders, phones and gaming consoles. The store will allow you to apply the value of the traded item to a new purchase or gift card.
• Apple. The consumer electronics company now allows trade-ins for its iPhones, as well as its iPods and iPads.
Donate it!
If you don’t really need the money and just want to dispose of your old gadget, why not donate it? A number of institutions and organisations are already accepting gadget donations. Such charities include:
• National Cristina Foundation. The foundation will help you find a charity organisation that can benefit from your old computer, printer, cameras and other machines.
• Salvation Army. The foundation accepts computer donations, as well as DVD players, VCRs, radios, stereos and more.
 
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What’s Next? A Double Major in Social Media?

Now schools have also noticed the importance of social media in our every day lives…
 
Social media…[sigh]…Where do we even begin to explain this phenomenon?   How did social networking become one of the main sources of information today?  How is it even possible that this simple mode of communication can make its way all over the world to be read by billions of people online?  Thankfully, it doesn’t matter if we know the answers to all these questions or not, it will still be the powerful communication platform that it is.
We can’t deny the fact that it is the digital age and social media is here to stay.  According to a May 2013 report by the Huffington Post, the top five social media sites alone have a combined 2 billion users.  Smartphone users check their Facebook status at an average of 14 times a day and 79% of them check their phones for social media updates within 15 minutes from the time they wake up.
This online platform is so strong that it is now also being considered a tool in the field of education.  A number of schools around the world have started to adopt this new technology into their curriculum, their method of teaching and their method of news dissemination.  A number of campaigns have also been pushing for the use of this platform around the world.  As a matter of fact, the same Huff report suggests that 80% of college faculty members use social media and 50% of professors use it in their classes.
Here are a few of the examples of how social media is being used in education:
Ngee Ann Secondary School Tweeting Answers
Singapore has grown to be an economic leader in South East Asia and as it embraces technology, the country’s government is looking into implementing social media in education.
Among the schools that already use this platform is Ngee Ann Secondary School.  In a report by Euro News, during one of the school’s math classes the teacher posts a question and asks the students to send her the answer via twitter in which she projects them on screen.  This form of online communication in schools is what the Singaporean government calls “future school.”
New York City’s Digital Literacy
As the social media continues to permeate the society, the city that never sleeps has also embraced the idea to optimise technology by relating it into education.
The New York City Department of Education has a new position called Director of Digital Literacy and Citizenship held by Lisa Nielsen. She is the very first person to hold the position. Asked what the nature of her work is, Lisa says:
“This year we are focused on helping teachers develop their own digital literacy. Next year, we’ll be focusing more on students interacting with each other online,” she told the Huffington Post. “I’m heavily involved in the use of social media and I’m not aware of other school districts who have a position like this.”
 
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Digital Age = End of Print

 There’s no denying that we live in a world where the Internet is the new everything…
Somehow everything in this world, especially in media, is greatly affected and has a strong relationship with the online world. And while this may be a great gateway into a future where everything is simpler to inquire, acquire and achieve, this could also mean the death of the print industry.

You probably have an iPad, a Kindle, a Nook or something that resembles a rectangular bond paper-size plank which can store your files, documents and even your books.
You probably don’t have a printer because who needs one when you can send and receive everything through an online platform.
You probably don’t read tangible newspapers or books anymore ‘cause that’s “so last decade.”
You probably belong to the digital age. Hello laptops, smartphones and tablets!
Print Media’s Dying Years
The digital age has hit the print industry hard in the past few years.  Statistics have proven that print media – especially newspapers – have dropped in number, market sales and advertising revenue while digital marketing flourishes.  According to Statista.com, in 2011 there were only 1,382 dailies in the U.S. market, a big drop from 1985 when there were 1,676 of these papers.
Just as well, newspaper advertising has also been greatly affected, which could also be why the newspaper companies had to shut down. Content marketing hasn’t been good for print either. The eMarketer reports that by 2016 advertisements on papers will drop by 4 billion from 2011 to just $16.4 billion. Classified ads also hit a big slump, from 2000’s $19.6 billion it fell to just $5 billion in 2011. Recruitment ad posts were also among the most affected. According to the State of the Media, from 2000’s $8.71 billion it dropped to a lousy $740 million in 2011.
Digital age killed Newsweek
In October 2012, Newsweek announced that it will cease printing the news magazine, instead they will continue operation through the Internet. After 80 years of offering America the news on paper, the company decided to stop printing and instead opt for digital means, embracing the truth that print is slowly dying and online communication is the future.
In December 2012, Newsweekly printed its last hard copy magazine. As a tribute to its vintage years, the magazine chose a black and white image of its old New York headquarters as its cover.  But welcoming its internet future, the image was accompanied by a hashtag, #lastprintissue.  Newsweekly’s final print issue became a strong image as it became a representation of the multiple campaigns to bridge the past and the future.
“This is not a conventional magazine, or a hidebound place. It is in that spirit that we’re making our latest, momentous change, embracing a digital medium that all our competitors will one day need to embrace with the same fervor. We are ahead of the curve,” Newsweekly Editor-in-Chief  Tina Brown wrote on her final editor’s note in print.
 
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The Biggest E-Waste Dumping Ground

China is the largest dumping ground for used electronics or E-waste…
 
China is known for a lot of things: for its delicious cuisine, the Great Wall, Kung Fu and martial arts, Yao Ming Jet Li and so much more.  China is also the second largest country by land area at 9.6 million kilometers.  It is also the most populous country with over 1.35 billon people.  Due to its rich culture and continuous growth in resources, China was hailed as the world’s fastest growing major economy.  This year it was also noted as the world’s second largest economy. But there is one thing you may not know – it’s also the largest dumping ground for used electronics or E-waste.
What is E-waste?
E-waste or electronic waste are discarded electrical or electronic devices.  The term has been used loosely to identify surplus electronics even if they are reusable, recyclable or not.
E-waste can be in the form of a communication platform such as mobile phones and wireless landlines.  It can also be online platform devices like laptops, desktops, routers, tablets etc.
Due to the rapid changes in technology and the ever evolving world of electronics, the growth in e-waste continues to soar, especially in developed countries.  The continuous campaigns to get the newest gadgets aren’t helping this growing problem either.
According to an article published on Sci Total Environ, about 50 million tons of e-waste is produced every year.  The United Nations Environment Program (UNEP) notes that USA is the world leader in e-waste production with an average of 3 million tons a year, followed by China with 2.3 million in 2010.
China: E-waste Dump Yard
According to a 2013 UN report, “China now appears to be the largest e-waste dumping site in the world” with 70% of all global electronic trash going to the country.
Notably, these items arrive in the country through illegal means.  “Much of [the e-waste] comes through illegal channels because under United Nations conventions, there is a specific ban on electronic waste being transferred from developed countries like the United States to countries like China and Vietnam,” Beijing office of Greenpeace spokesman Ma Tianjie explained.
Among these dump sites in China, the one in Guiyu may be the largest.  Dubbed as the “E-waste capital of the world,” the city employs over 150,000 workers to optimise the wastes by either disassembling devices or harvest the reusable and sellable.
What makes e-waste dreadful is the health risks that may affect the people, in which the children of Guiyu are exposed to everyday.  These scrap electronics are high in lead, cadmium and other toxic metals putting health at risk.
So far, in a test conducted by Professor HuoXia from the Shantou University Medical College revealed that in 167 Guiyu children, 88% had higher than accepted blood lead levels that could cause damage to their nervous systems and IQ.
So far, online strategy has been used to bring the news across, but even with the help of social media it could still take time before this movement is eradicated.

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Image courtesy: Chien-min Chung / Reportage by Getty
 
 
 
 

Asus Launches Biggest Tablet Ever

Asus is about to launch the biggest tablet PC, the Asus Transformer AiO.
 
It seems like the world of electronics doesn’t run out of new things to offer its consumers. Especially in the growing tablet market, more and more of these devices enter the market offering something distinctive.  Retina displays, thinnest frames, dual cameras, portable sizes and so on.  However, a recent release made a big impact to consumers and quite literally.
Give a round of applause for the biggest tablet PC to-date: the Asus Transformer AiO.
As part of the computer and electronics manufacturer effort to grow its digital marketing and sales, Asus is offering this one-of-a-kind, innovative tablet version. While most companies are looking at making tablets that are as portable as possible, Asus is changing the game.  The Transformer AiO is what the Winnipeg Free Press describes as “comically large,” sitting at 18.4 inches, almost twice the size of the iPad.
Now, we really don’t know what the people at Asus (creators of the 7-inch MeMo pad) were thinking when they created this gigantic tablet, but one thing’s for sure, Asus is up to something.
Trying to optimise the growing number of tablet consumers, the company created a niche for itself offering what seems to be the biggest tablet, at least for now. But the size of this gadget isn’t the only thing big about it.  It’s also huge on features.
This 18.4-incher claims to be the only gadget you’ll need.  Why is that?  Well, AiO actually stands for “All in One.”   The Transformer AiO doubles as a gigantic tablet and a desktop.  How is that possible?  When the tab is plugged into a base included with the package, the AiO becomes a complete Windows 8-powered PC.  However, when unplugged, the online platform automatically runs back to its Android 4.1 Jelly Bean operating system.
With this dual feature, the tab becomes the perfect home gadget.  It can be the family desktop computer, outfitted with an Intel i7 processor and 8 GB RAM.  It can also be the tablet where the siblings can watch YouTube videos or check their Facebook accounts.
“You’d be smart to wait and see how the market develops, but Asus has used the freedom of the still-forming all-in-one/tablet hybrid category to create a compelling Windows 8/Android device in the Transformer AIO,” CNET’s review noted.
While the tablet is a very interesting gadget, consumers looking for a tablet may not be interested once they find out the price. With its price tag starting at $1,299, people may just want to consider an iPad and a laptop instead.
Asus Transformer AiO Specs:
• Windows 8 (desktop AiO mode) + Android 4.1 (tablet mode)
• Intel Core i5 processor (desktop) and Tegra 3 quad-core processor (tablet)
• 10-point multi-touch screen in both modes
• Detachable 18.4-inch IPS display (1920×1080 resolution)
• HDMI output for external monitor
• 1TB hard disk (desktop); 32GB (tablet)
• 0 to 100 degree rear stand
 
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Apple Mulls at Exchange Plan

Hey you, Apple fan!  Got your eyes on the new iPhone 5?
 
Want to buy it but your budget just won’t allow it?  Feeling helpless, hopeless and frustrated?  Well, don’t swim in self-pity, it’s not yet the end of the world and besides, Apple has one big announcement for you.  According to reports, the Cupertino-based company will soon allow trade-ins.  Yes, you heard that right, my friend!  The people from Apple have heard our prayers!
In an aim to push customer retention, Apple fans can now get the newest iPhone at a fraction of the cost by trading in their old Apple phone and getting a discount on the iPhone 5.
In a report published by Bloomberg, the new service will be implemented in Apple stores this month. Sources who asked not to be identified since Apple has yet to confirm the news, say that the electronics company has already partnered with Brightstar Corporation, a mobile-phone distributor, for this new program.
With this new mobile marketing strategy, Apple’s new CEO, Tim Cook, hopes to lure consumers to get its newest iPhone offering. This is a move to revive the dying sales of the once biggest company in the United States, and even the world.
According to a report by the Wall Street Journal, Apple’s shares have been bouncing back and forth from the top spot against oil company, Exxon, since 2011.  However, Apple started soaring high from January 2012, peaking at around August-September of 2012 and only slumped back down to second place against Exxon at February-March 2013.
Just as well, Apple’s smartphone market shares haven’t really zoomed up since its unveiling of the first generation iPhone in 2007.  With this, it’s not hard to think that Apple’s campaigns aren’t really working for the company.  But this may all change once the iPhone trade-in program starts.
However, Apple isn’t the first to start this program, sites and stores like Gazelle, Best Buy and Radio Shack have been doing it for some time.  The first two even offer this as an online strategy, where you can start the trade-in process over their websites.
“The biggest challenge for us has been to change consumer behavior.  It will be great to see Apple jumping into it.  We expect them to put the brand and marketing behind it and lift consumer adoption,” Gazelle CEO Israel Ganot told ABC News. “There is an insatiable demand there.”
While people like you are still waiting for Apple to officially confirm this new program, you may try checking out these other sites that offer the same service:
• Best Buy. This retailer will allow you to trade-in your smartphone, as well as a range of other devices. You will receive an electronic gift card for the trade which you can then use when you purchase a new smartphone.
• Gazelle. The site has been around since 2007. It might be one of the easiest trade-in services since everything is achieved online.  Gazelle will give you an online offer for your gadget.  If you agree, you ship it to them and then you get paid by cheque, Amazon gift card or PayPal.
 
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YouTube Woos with “Youth Reach”

According to YouTube, advertisers must have YouTube as part of their marketing strategy if they want the attention and a loyal following among those in the 18-34 age bracket.
“If you want to win with that under 40 generation, you’ve got to be on YouTube,” Margo Georgiadis, president of the Americas for YouTube, said during Digital NewFronts.
While it is still second to Facebook in terms of advertising budget share, about a hundred brands all over the world are already spending to advertise with YouTube. However, YouTube did not announce any new partnership or any major project during the said event.
“We find ourselves in the middle of an incredible momentum,” said global head of content Robert Kyncl, “and we believe the momentum will continue. Why? There’s an insatiable appetite for online video, and that appetite is our opportunity.”
YouTube does indeed have the numbers to back up their boast. Just last March more than a billion unique users visited the online platform. The current tally of watched videos for both unique and regular visitors also averaged six billion hours of video for that month alone. This is up from January’s estimated tally of four billion hours.
Most of the viewers belong to the generation that grew up with the Internet.
What tops the viewing list? Among the most watched videos—still including Korean rapper Psy’s hits Gangnam Style and Gentleman—were cat videos and ads.
While advertising saw its heyday on television, Google Executive Chairman George Schmidt said television is no longer a threat and that Internet video has lorded it over TV for a while.
“The future is already here. Video is becoming the global shared experience,” he said during the opening of Digital NewFronts, digital marketing’s version of the event where TV networks promotes programming and sell ad spots to their own advertisers.
The comparison between Youtube and TV did not end with the opening remarks either.
“I thought that YouTube was like TV, but it isn’t. I was wrong,” Kyncl continued, “TV is one-way. YouTube talks back… TV means reach, YouTube means engagement.”
Some netizens were quick to comment.
“I agree that TV is over. I haven’t watched TV regularly for over six years. There isn’t even one in my home. However… I did watch about six hours of YouTube the weekend just gone. That says it for me,” Sigourney Juneau said over Stuff.
“The death of broadcast television is coming. It’s only a matter of time now,” said Scott Wilson over CNet.
“I love YouTube and use it all the time. Who wouldn’t? I love watching TV shows and watching bootleg concert videos for free. It’s ‘wicked’. Thanks Google!” another user commented.
YouTube is now actively moving to make more revenue from just mobile marketing. Just last month it announced it was offering paid subscription for some channels; a move that has yet to be determined if it is a good one or not.
 
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Image Courtesy: www.universalinfo4.blogspot.com.au

Facebook Removed from TweetDeck

If you relied on TweetDeck to keep up with your Facebook newsfeed you might be disappointed to learn that TweetDeck has dropped its support for the popular social media site. That’s if you haven’t noticed already.
 
Twitter has also pulled the plug on TweetDeck AIR, TweetDeck for Android and TweetDeck for iPhone.
TweetDeck’s strategy to focus on Twitter exclusively should not come as a surprise to many users after Twitter bought the company back in 2011. While many saw it coming, others were simply not ready for the assumed chaos.
Why?
Reactions were, as predicted, dramatic.
“TweetDeck soon won’t support Facebook. And I won’t support TweetDeck. Looking for alternative that allows me to cross-post tweets to FB,” said [email protected]
“What? TweetDeck will no longer support Facebook (or vice versa?)? What’s the point of TweetDeck, then?” another user said.
Jenny [email protected] said “Why would I use @TweetDeck anymore if it can’t support @facebook? I need to manage all my accounts in one place, not just Twitter!!”
“Just found out @TweetDeck isn’t going to support Facebook anymore – anyone have a suggestion to replace TweetDeck?” said Drew [email protected]
Alternatives to TweetDeck
Yes, Drew, there are suggestions. Facebook users have lost TweetDeck, so now what? Don’t worry there are a lot of apps out there that function like TweetDeck.
HootSuite – This dashboard app, available in freemium and premium versions, lets users keep in touch with relationships and persons of interest on multiple online platforms at once like LinkedIn, Google+, Foursquare and MySpace. One of its best features is a scheduling system that allows users to set posts for future sharing, so as long as you’ve programmed it, it gets sent even if you’ve forgotten about it.
Even the freemium version allows users to manage up to five different social media accounts and talk with others on the HootSuite platform. This app is available for iPhone, iPad and Android users.
TweetCaster – This app for iOS, Android, Windows Phone and BlackBerry devices also lets users manage multiple social media accounts.
One of its more interesting features is that it can let you add filter, effects and captions to photo attachments. They also have “Zip it” which allows you the option to hide the tweets of troublesome followers without unfollowing them. It also has Long Tweets that lets users send over 140 characters.
Ubersocial – With Ubersocial online platform you can create a favorite users list and make sure you never miss tweets from them, no more combing through the mess just to find the ones that matter most. You can also manage several accounts.
You can also set the theme for your menu, it does not matter if you want loud colours, nature pics, motives or celebrities. UberSocial also supports images and videos from twitpic, mypict.me, yfrog, pic.gd, tweetphoto.com, lockerz, Flickr, mobypicture, twitvid, twitgoo, twitsnap, imgur and Instagram.
Yoono – This sidebar browser is only compatible with Windows, Mac and Linux, it also comes as a Mozilla Firefox add-on. While it is still available for download, its developers do not seem to be adding any more features to the app. It has also been discontinued for the iPhone and never made available for Android.
 
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Facebook Phone Now Only $1

The HTC First, the first mobile device to come fully loaded with Facebook Home for Android, is now being offered at 99 cents, down from $99 last week.
 
The ultra-reduced price, coming just over a month after the launch of First last April, has tech pundits wondering whether the move is a desperate ploy to get consumers to bite or just a common promotional pricing by the manufacturers.
An AT&T rep was quick to say the sudden drop in price of the First, which comes with a two-year contract with AT&T, should not be taken for more than a marketing campaign.
“We do promotions like this all the time,” the representative said. He would not say how long the promo would last.
A representative from HTC spoke along the lines of AT&T, but when asked on the sales figures of First models, the rep declined to comment saying HTC does not discuss sales figures outside of their official financial announcements.
Before we proceed, what are the specs of this HTC First anyway?
By itself the HTC First, also referred to in informal channels as the Facebook phone, is not a thing of beauty. It’s not exactly ugly, but rather simple and, in the words of a tech website editor, “not very exciting to look at.” It only has three buttons at the bottom for back, home and menu.

Other HTC First specs:
• 4.3-inch HD display
• Android 4.1.2 Jellybean operating system
• 16GB internal storage (not upgradable)
• 1.6 megapixel camera in the front
• 5 megapixel cam in the back with LED flash
• Qualcomm dual-core processor
The phone is sealed and users will have no access to the battery.  The cover is a soft-touch material that feels nice to hold, but is not interchangeable.  The phone only comes in the colors black, white, light blue and red.
The First also comes pre-loaded with Facebook Home. For those not familiar with Home, it’s an app that places the online platform as the main feature of your phone.  With the First you will have immediate access to your newsfeed on your cover, or what they call the “coverfeed”.  You can also quickly like any post or photos of your friends.
Take away Facebook Home and the HTC First becomes just another, cheaper, Android phone.
It’s worth mentioning that Home, released also a month ago, is downloadable from the App Store but only compatible with models like HTC First, HTC One X, HTC One, Samsung Galaxy S3, Galaxy S4 and Galaxy Note 2. It should also be mentioned that Home received a less than warm housewarming from users, with 1,864 of 3,930 users rating it one star at the App Store just a few days after launch.
Some tech pundits were quick to point out that AT&T and HTC were trying to hide the obvious, that the First had flopped, and badly.  They said that aside from using the social media’s Home, widely regarded as a failure, to market the HTC First, the model is now facing stiff competition from its own model, the HTC One.  It is also allegedly being snubbed in the anticipated release of the Samsung Galaxy S4 which is set for wide release this July.
Will this drastic price cut pay off?  We’ll have to wait for the HTC figure releases to be able to tell.
 
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