Tick Yes Blog

Tag - online platform

How Social Media Can Help or Hurt

Many businesses now use social media and its various applications as tools for business. Whatís not to like?
 
Itís a form of advertising and helps you keep track of the general sentiment for or against your company and acquire customers, among other things. But just like everything in this world there is a downside to social media. Aside from helping your business it can also hurt your business as well.
How social media can help your business
It can advertise your business. Yes, you can advertise with social media, and at a fraction of the cost of a TV spot too!  In some ways you can actually say it is better than a broadcast ad. While the broadcast ad lasts for only a few seconds up to a minute over the airwaves, your ad will stay in a webpage indefinitely.

It helps you find potential customers.  And you donít even have to do anything! Okay, maybe you have to do something. Social media is the new grapevine and with todayís technology you can be sure word will travel fast. Happy customers will report of their satisfaction with your product or service to a friend, and that friend might think about trying you out. The thing you have to do is keep your customers satisfied, but isnít that what you are supposed to be doing anyway?
It informs you about the competition. With a little ďresearchĒ you can actually learn about your competition by what their customers talk about.  What you do with that information is up to you, of course, but we recommend using that info to optimize your business any way you can.
Itís a feedback tool. You can keep track of what people are saying about your business in Twitter or Facebook. Learn what you are doing wrong, what you are doing right or even defend yourself from any baseless troll comments. Do this with diplomacy and restraint, of course.
It can be an education tool. For any business to stay on top it has to innovate, keep up with the trends, the changes and the industry standards. Donít expect your competition to give up their trade secrets. Try using social media to keep informed of the latest happenings in your trade.
How social media can hurt your business
If a well-managed social media campaign can bring your business success, a poorly managed one does just the opposite.
Having no original site content. Sure itís just tempting to copy-paste content from somewhere and put it on your site, but avid surfers might notice they have read this somewhere else. No one wants to read something at a website which they have read in another website before.
Putting the wrong person in charge of the social media account.  This is not one of those positions to just let people Ďtryí. You must have someone who is familiar with how it all works in charge. There are a lot of social media managers for hire nowadays itís just a matter of finding one who fits with your team.
Lack of consistency.  This may be a result of having the wrong person in charge of managing your social media account. Maybe he or she started something, a feature, a contest, a program, a gimmick – that suddenly just stops for no discernible reason. That may give users the impression that you are not willing to follow through on anything you commit to once it becomes too hard.
Ignoring followers and fans.  So they were disappointed about that short-lived program and now they are complaining or asking questions about it. What do you do? You have to give them an explanation. You cannot just take the Hollywood approach and lay low, hoping it will soon boil over.
It should also be mentioned that you donít have to wait for complaints just to answer fans or followers. Many of them might have a kind comment or constructive idea or even a query. Make sure you answer them, it makes for a good relationship.
Using the wrong online platform.  What works for one social media platform does not actually apply to another. Plus there are other social media platforms out there aside from Facebook and Twitter. While you may not be familiar with them, a competent social media manager would be and knows how to exploit them.
Using social media to attack your competition. While this may be tempting to do, in the end it will only look bad on you, not the competition. Weíve all seen how ugly an online exchange of heated words looks like. Sure, use social media for an occasional critique or two, but using online communication for a vendetta is just getting way too personal.
 
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Twitter for Business Re-Launched

Twitter has re-launched its business site, Twitter for Business, with a new look and some new content.
 
The social mediaís business site, originally launched in 2011, is meant to help business owners build a successful online presence by learning how they can integrate Twitter into their operations and marketing efforts.
The site provides users with tutorials on practically everything they need to know including the basics like opening a Twitter account to building a community, to the more advanced ones like how to use Twitter Ads self service function.
For those who are still having second thoughts on working with Twitter, the site also has a wide variety of business success stories made possible by Twitter, arranged by the type of industry and the size of the business.
Much of the content of the new site is similar to the original Twitter for Business webpage launched by the online platform in December 2011, although the new site is now more organized and easier to browse through.
How Twitter can Help Your Business
Unless you have been living under a rock, you should have at least probably heard of Twitter. This micro-blogging site and online social network lets users send real-time messages of up to 140 characters which are now known as Tweets. Like many social networks out there it was originally intended for communication between friends and acquaintances, but businesses were quick to realize its potential as a business tool.
Because you can see what others are tweeting, this becomes a good way to monitor or keep track of when your business is mentioned. You can also read the conversations where your business was mentioned to know what is being said about your business. This provides an excellent (and legal) way to gather data that can be useful for formulating strategies for customer acquisition and customer retention.

And with 200 million people all over the world exchanging around 400 million Tweets per day, gathering the information you want should not be that hard. 

But this is just one aspect, you can also advertise with Twitter.  The social media site touts to be able to send your ads to the people you think will be more interested in it. A targeted  concentration of content marketing to the right people based on your chosen demographics, rather than a spread ad campaign to a wide group of individuals, so to speak.
Twitter Hoping to Overtake Facebook
Despite having over 200 million people a day use their service, Twitter is still behind the undisputed social networking leader, Facebook, when it comes to business adoption. A study suggested that business owners were more likely to choose Facebook over Twitter, a fact that Twitter wants so badly to reverse.
This site re-launch is the latest in a series of recent innovations by Twitter to make it more attractive to small business owners. Just last January Twitter added its new Vine App, an application that lets you capture short movies (6 seconds or less) and share them with others. It has also launched an analytics tool for Vine so you can tell who is watching your videos and a new application programming interface so advertisers can easily manage their ad campaigns with Twitter.
A new tool that generates business leads is also reported to be in the works.
 

The Message is brought to you by Tick Yes Ė providing solutions for all your digital and content marketing needs.