Tick Yes Blog

Tag - online strategy

PAYG YouTube?

Would you be willing to pay for YouTube?
When YouTube said it was running a competition to determine the best video submitted online, it was meant to be a joke for April Fool’s Day.  But when YouTube recently announced it was coming up with a paid subscription plan for some video distributors, they were not joking this time.
Recently YouTube finalized some channels which will now be available for subscription over YouTube.
“Starting today, we’re launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month.  Every channel has a 14-day free trial, and many offer discounted yearly rates.  For example, Sesame Street will be offering full episodes on their paid channel when it launches.  And UFC fans can see classic fights, like a full version of their first event from UFC’s new channel.  “Once you subscribe from a computer, you’ll be able to watch paid channels on your computer, phone, tablet and TV, and soon you’ll be able to subscribe to them from more devices,” read their statement on the official YouTube blog.
YouTube will have 54 channels available for paid subscription; the list includes a wide variety of channels like the kid-friendly Treehouse Direct and Baby First Plus, music channels like Rap Battle Network and sports channels like PGA Digital Golf Academy, TNA Wrestling Plus and UFC Select.
As expected, there were immediate negative reactions from the public.
“No to paying a YouTube subscription fee.  No to pay-per-view.  We already pay for cable TV and select news-related companies.  Are institutional investors and hedge funds pushing this business model on the tech industry?” said PV of Hudson, Wisconsin.
“Where does it all end?  Increasingly, the Web is the source of virtually everything we do: news, books, magazines, video, music, weather, shopping, banking, socializing, everything.  The days of printed books and physical media are numbered.  DVDs and blu-rays are going the way of VHS tapes.  The new business model wants to stream everything to us, and wants us to pay for it not just once, but over and over again,” said Gemli from Boston.
Others were more understanding of the digital marketing strategy.
“I don’t mind paying for something I’ll use, especially if I can cancel at any time; however, I will not pay for anything that I cannot pay cash for.  Unless Google comes out with credits that come on cards with pre-determined amounts that I can pay cash for, they will not be getting my money,” said CSR Chad of Davenport City in Iowa.
Note: There are now pre-paid cards available
“I think this makes perfect sense.  The traditional TV format is outdated and what YouTube is proposing very attractive.  I’m not opposed to paying especially if I can cancel my cable subscription, and get access to what I really want to watch.  Plus, with original content making its way to streaming (ie. Netflix) it’s only a matter of time before producers and advertisers want in on this new format,” said Chris of Chicago.
Remember that this is still a pilot program and YouTube can cancel it if it goes badly.  But if this catches on, YouTube will have another source of revenue apart from ads.  The online strategy is also seen to put pressure on the cable TV industry which is already under assault from video on demand available in online platforms.
The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.


Social Media Levels the Playing Field

There are many ways social media can help businesses nowadays, especially the smaller ones, here are some of the more obvious reasons.
Social media can advertise your business cost effectively

When big businesses want exposure they start off with a TV spot blitz, then a newspaper ad blitz, then a radio commercial blitz, it’s all so complicated not to mention expensive.  But small businesses do not have a huge corporate budget to wage a wide media campaign. What’s the next best thing to do?  Advertise with a social media agency.  Advertising with social media can reach more prospective customers as more and more people today would rather go online for news and entertainment than open the TV or read the newspaper. An ad online does not have the perishability of a broadcasted ad, it will not last just a few seconds over the air, it will stay put in a webpage and people will be able to see it repeatedly. Even the mere act of seeing the ad again and again is enough for some viewers to develop brand recall, and that is a good thing.
Social media is an excellent feedback tool
Public relations is important for business, and for good PR you need feedback and someone who can handle that feedback. If you cannot afford a flashy PR firm then you can have a social media manager to run your PR.  Constant communication is a great way to retain customers and get in touch with prospective ones.  Learn what you are doing right about your business, what you may be doing wrong, what can be done to improve service, or other concerns.  People would rather deal with a person they can easily reach and converse with. Email exchanges and phone conversations have their limits, and in the case of the latter, costs.
Social media can help you find customers
The best part of this is that it will mostly be the doing of your customers. While word-of-mouth has largely been replaced by online communication these days the principle remains the same. Some of your customers talk about how good your services are, in addition to your excellent PR and feedback system, and others may get curious enough to try your services. In turn they spread the word about their good experience.
Social media can be used as your own education tool

For any business to stay on top it has to be innovative in its field, keeping up with the latest developments, trends and even industry practices. Many business owners offer refresher courses amongst themselves and their people, but not all businesses practice this and you can’t expect competitors to give up trade secrets. Online platforms are a good source of staying informed.
Social media keeps you updated about the competition
Admit it; you’re curious about the competition.  Many a businessman has read Sun Tzu’s “The Art of War” and treat business like war; the more you know about your enemy the better you will be in a position to outmaneuver them. Or in this case, the more you know about your competitors, what online strategy they are employing, strengths and weaknesses, the better you will be in a position to counter what they have and exploit what they don’t.  Of course you can’t expect to get all the information about your competitors via social networks, but it’s a good place to start looking.
The list of ways social media can help your business is long.  If you are not exploiting social media to the advantage of your business, then you could be missing out on a lot of opportunities.
The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.