Tick Yes Blog

Tag - persuasion

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Don’t Forget to Pat the Dog

A few days ago I posted an article called The Stupidity of Silence where I suggested that ceasing all contact when someone doesn’t give you what you want is a really dumb strategy. Here’s another one. We’re looking to sell our...

How Digital is Changing the PR Landscape

Public Relations is adapting to the new Web. Nowadays, companies aren’t the masters of their own information; consumers are well informed, they know that they have choices and they share information amongst themselves. This alones can create a huge...