Tick Yes Blog

Tag - PR

What to Do When Your Brand Goes Up in Smoke

Last year, reports of fires and explosions led to a massive recall of the Galaxy Note 7, making a few customers look at their cell phones with wary eyes. This is more than a big deal for Samsung, a company that has tried to build a brand built on...

How Digital is Changing the PR Landscape

“PR is persuasion” someone once said. “Persuasion” is a dangerous word in marketing; people don’t want to think of themselves as being persuaded into anything. The Public Relations Society of America has a definition of PR that, although more...