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Tag - public relations

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Is All Publicity Good Publicity?

We’ve all seen those marketing campaigns that went, oh, so very wrong. They’re often around to clog up our social media feeds for a couple of days, garner some negative attention, and then they die off. But the real question for marketers is: how...

What to Do When Your Brand Goes Up in Smoke

Last year, reports of fires and explosions led to a massive recall of the Galaxy Note 7, making a few customers look at their cell phones with wary eyes. This is more than a big deal for Samsung, a company that has tried to build a brand built on...

How Digital is Changing the PR Landscape

“PR is persuasion” someone once said. “Persuasion” is a dangerous word in marketing; people don’t want to think of themselves as being persuaded into anything. The Public Relations Society of America has a definition of PR that, although more...