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Is Your Social Media Strategy Off Target?

Public criticism posted on Facebook and Twitter means companies should get off social media, right? Wrong! The mainstream media is currently full of it. Full of the news that Target, like Channel Seven, Qantas and others before it, have experienced...

What NOT to do

It’s always good to learn from your mistakes. But it can be even better – and certainly far more entertaining – to learn from the mistakes of others. Which is definitely the case with these entertaining examples of content marketing gone wrong. So...

The dying kangaroo?

At a time of falling profits and job losses, Qantas’ content marketing strategy is again backfiring Yesterday, Qantas announced an 83 per cent fall in profit compare to the same period last year. The news even made The Wall Street Journal, with the...