Tick Yes Blog

Tag - relationship marketing

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Don’t Forget to Pat the Dog

A few days ago I posted an article called The Stupidity of Silence where I suggested that ceasing all contact when someone doesn’t give you what you want is a really dumb strategy. Here’s another one. We’re looking to sell our...

The Stupidity of Silence

For my sins, I’ve been brought up to say “please” and “thank you” and even, heaven forbid, open the door for ladies. I know that such behaviour is archaic, uncool and totally unexpected in today’s ‘every man...

Why Email Marketing Runs Rings Around Social Media

Just like the fashion trends, marketers tend to change their mind about email marketing, particularly when it’s compared to social media. It’s a case of: RIP email marketing. Wait, it’s alive! No, it’s actually dead. Hold your horses, it is ALIVE...

Digital Marketing Lessons To Be Learnt From Donald Trump

Donald Trump teaching you marketing lessons? Seriously? Yes, seriously. Love him or hate him, Donald Trump has made the race for the White House fascinating. And fascinating doesn’t happen by chance. Exceptional marketing combined with good old...

How to avoid digital dead ends

Have you ever noticed that so-called ‘express lanes’ on the road or in stores are often slower than the normal lanes? While I know it’s easy to go on auto-pilot when performing mundane chores like driving or shopping, it amazes me that people so...

The Decline and Fall of Free-to-Air TV

Free-to-air (FTA) TV is gone, over, finished, obsolete, outta here. Everyone is on their mobile phones, tablets, PCs etc etc. NO-ONE watches TV anymore, right? Wrong. FTA, of course is not finished. It merely has had a bit of a turn and is having a...

Too Many Brands, Not Enough Money

Shock horror. Major retailer Myer has announced that it’s cutting 100 brands to make way for ‘new’ brands. This follows arch rival David Jones’ earlier decision to also axe 180 brands. It’s all about rationalisation...

The Email Strikes Back

Imagine a time long, long ago: 2002. Facebook was but a twinkle in Mark Zuckerberg’s eye. ‘App’ was nothing more than my nickname. Big data sounded like a Clint Eastwood movie. And digital marketing, well that meant banner ads, websites, My Space...

When to Go All in Online

I’ve had an interesting experience this week. Someone I had never heard of or met proactively contacted me and wanted to connect on LinkedIn. And via email. And on Skype. And on Facebook. Kudos for a shock and awe approach to connect with a...

Your Media Empire

It was a match made in heaven. The media created content to attract audiences and (primarily) marketing budgets. Marketers, needing a place and a way to disseminate their promotional messages were insatiably drawn to the media because of those...