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Why Email Marketing Runs Rings Around Social Media

Just like the fashion trends, marketers tend to change their mind about email marketing, particularly when it’s compared to social media. It’s a case of: RIP email marketing. Wait, it’s alive! No, it’s actually dead. Hold your horses, it is ALIVE...

What To Do With Your Old Phone

So, you have a new mobile phone?  The one with a gorilla glass screen?  Surround sound?  A quad processor? Looks like you’ve given in to all those marketing campaigns that promise smartphones and other electronic devices to be the...

Smartphone Use to Quadruple by 2018

Smartphones are now a necessity, and funny as it may seem, most of us have more than one of these gadgets: one for work and one for play.   Smartphone Subscription and Video Content According to a report by Reuters, the number of smartphone...

Digital Age = End of Print

 There’s no denying that we live in a world where the Internet is the new everything… Somehow everything in this world, especially in media, is greatly affected and has a strong relationship with the online world. And while this may be a...

Mozilla to Launch Smartphone

As if the smartphone market isn’t saturated enough yet, Mozilla is looking to join the party soon…   According to several reports, the web browser developer will soon be rolling out its very own smartphone operating system, Firefox OS, as...

What You Don’t Know About Social Media

There are many ways to use social media that you may not have thought of…   So you’ve set up your company’s Twitter, Facebook and LinkedIn accounts. You have an able social media manager at the helm and he or she is...

How Social Media Can Help or Hurt

Many businesses now use social media and its various applications as tools for business. What’s not to like?   It’s a form of advertising and helps you keep track of the general sentiment for or against your company and acquire customers, among...