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Why Email Marketing Runs Rings Around Social Media

Just like the fashion trends, marketers tend to change their mind about email marketing, particularly when it’s compared to social media.
It’s a case of: RIP email marketing. Wait, it’s alive! No, it’s actually dead. Hold your horses, it is ALIVE! What’s going on?
As a team that works with email marketing every day, we believe quality engagement and sales leads can still be generated through email. As long as it’s done well, of course.
I know what you’re thinking, how dare I turn my nose up at social media; it’s the way of the future, it’s going to solve world hunger and have your babies! It will wake you up with a skinny latte every morning.
Don’t get me wrong; social media can be an important part of your marketing if it makes sense for your business. But don’t put it ahead of email marketing.
Where’s the Proof?
You want evidence that email marketing is the digital performance king? Here are a few figures:

Email marketing acquired 40 times more customers than Facebook and Twitter combined (McKinsey).
72% people prefer to receive promotional content through email, compared to 17% who prefer social media (Marketing Sherpa).
Email marketing drives more conversions than any other marketing channel, including search and social (Monetate).
For every $1 spent, email marketing generates $38 in ROI (Campaign Monitor).

More Numbers
Picture a full cup of rice as the number of emails sent out every day. In comparison, daily posts on Facebook and Twitter would be just ten miserable grains. That’s because email has almost three times as many user accounts than all social media channels combined (MailMunch). That’s 2.9 billion emails all up.
In the same breath, every single web search made on every search engine every single day is just 1/100th of daily email traffic.
Too many marketers are too busy chasing the latest Google algorithms and keyword magic bullets that they’ve neglected their email marketing strategy.
Quality Over Quantity
You’ve now seen email’s reach and the amount of traffic it has compared to social media platforms. If you’re thinking traffic doesn’t mean much and a small quantity of well-targeted marketing aimed at quality traffic will nail larger amounts than a couple of hundred shotgun pellets sprayed at random; you’re right. That is precisely why email trumps social media for quality and quantity.
MailMunch compared the performance of email and social media marketing in an interesting way. Let’s assume you have 2,000 people on an email database, 2,000 Facebook fans and 2,000 followers on Twitter. Based on industry averages, this is the exposure/engagement your target market would have with your messages:

435 people will open your email
120 of your Facebook fans will see your update
40 Twitter followers will see your tweet

But it gets worse. Here are the average click rates by channel:

Email marketing: 3.57%
Facebook: 0.07%
Twitter: 0.03%

Email is Personal
You thought Facebook was the most personal medium? Think again.
First, consider the above stats and comparisons. Second, the majority of people don’t go to Facebook for 1-on-1 online conversations; they open their emails.
The inbox is like the Holy Grail – people guard it highly and once someone allows you access it means that they’re interested in you or your offering on some level.
Email Gets More Attention Per Customer
You are more likely to get face-time with your leads if you use email, not because they’re hanging around their inboxes more than their Facebook pages or searching Google, but because email makes room for repeated contact.
In fact, it’s ‘invasive’ contact. It’s right in their mailbox, and that’s very different from posting a status update or tweeting which can get lost in the tsunami of online content.
Provided your content is worth reading, your customers and prospects are more likely to take a minute to open that email.
Email is a Transactional Medium
People expect to receive offers in their inbox, so their tolerance levels are a little higher than on social media where they just want to be, well, social.
Through email, you can train customers to expect offers from you while imparting value and positioning yourself as a thought leader. In turn, customers will start to look forward to receiving your emails.
And since you can make unlimited contact with them over time, you are significantly more likely to catch them when they are ready to buy.
Image Source: Shutterstock

What To Do With Your Old Phone

So, you have a new mobile phone?  The one with a gorilla glass screen?  Surround sound?  A quad processor?
Looks like you’ve given in to all those marketing campaigns that promise smartphones and other electronic devices to be the “best among the rest.” But are they really?  Aren’t they all the same?  Maybe yes.  Maybe no.  But one thing’s for sure: you’ve spent quite a sum to purchase that new device and your wallet is screaming at you for spending all its cash.

Don’t worry; you can keep your relationship with your wallet intact. Well, that is until you find a way to gain a little more dough from that old phone.
Making money out of your old devices is the most practical and ingenious way of disposing of your old gadgets. To make this sound a little more formal: take that vintage online and communication platform and make a profit out of it – this could be in the form of banknotes or a heartfelt fulfillment in doing good.
Here are simple options on what you can do with your old electronic device:
Sell it!
If you’re looking to make good use of your old but still in good condition device, selling them is one of your best options.  This will allow you to earn money while clearing out your cabinet of unwanted junk—electronic junk, that is.
If you’re dead serious about putting your old iPhone or MacBook on sale, aside from posting it on Facebook, you can check Amazon, eBay or Gumtree.
Trade it!
Device trading has been a growing sales strategy among retailers and manufacturers over the years.  Trade-in programs work by allowing consumers to hand in their old devices in exchange of a discount on a newer device or a gift card from the retail store.  So far, a number of stores have already been employing this scheme, including:
• Best Buy. The consumer electronics retailer allows trade-ins for a range of devices, including computers, cameras, gaming systems, etc.  As part of its online strategy, the store allows consumers to fix their trade-in process over the internet.
• Radio Shack. This retailer accepts a wide range of products for trade-in including TVs, e-readers, cameras, camcorders, phones and gaming consoles. The store will allow you to apply the value of the traded item to a new purchase or gift card.
• Apple. The consumer electronics company now allows trade-ins for its iPhones, as well as its iPods and iPads.
Donate it!
If you don’t really need the money and just want to dispose of your old gadget, why not donate it? A number of institutions and organisations are already accepting gadget donations. Such charities include:
• National Cristina Foundation. The foundation will help you find a charity organisation that can benefit from your old computer, printer, cameras and other machines.
• Salvation Army. The foundation accepts computer donations, as well as DVD players, VCRs, radios, stereos and more.
 
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Smartphone Use to Quadruple by 2018

Smartphones are now a necessity, and funny as it may seem, most of us have more than one of these gadgets: one for work and one for play.
 
Smartphone Subscription and Video Content
According to a report by Reuters, the number of smartphone subscribers in the world could multiply by four times in the next five years.  Ericcson, the world’s largest mobile network equipment supplier, also notes that because of the growth in users, mobile networks will also experience an incredible increase in data usage.

Smartphone users will increase dramatically due to the continuous campaigns and advertisements about new technologies being made available to the public.  Ericcson notes that from 2012’s 1.5 billion, subscribers in the world will reach 4.5 billion in 2018.  This figure is also greater than the company’s 3.3 billion forecast last year.
Just as well, because of the close relationship between smartphones and the Internet, mobile data is expected to shoot up as well.  Ericcson, who is also a leading supplier of high speed networks, notes that data traffic will also multiply by as much as 12 times in 2018. This will also push mobile networks to invest on high-speed Internet systems if they want customer retention.
According to the report, one of the leading reasons for the growth in mobile data usage is because of the online video content that is made available to portable devices users.  Nowadays, people can watch movies and even TV on their smartphones and tablets.
“Video makes up the largest segment of data traffic in networks, and it is expected to grow around 60% annually up until the end of 2018,” Ericsson told Reuters.
Reuters also noted that so far, data traffic has already doubled from the first quarter of 2012 compared to the same period this year.
What does this mean for the Business sector?
While this news can be interesting for the common consumer, it could be the biggest light bulb for you and your business.  Acknowledging that the Internet is the future, your brand or service can take advantage of mobile marketing that are pressed into mobile websites and applications.
Also, since smartphone subscribers often use their devices to check their emails, or even have their mails “pushed” into their phones, your brand can take this opportunity to utilize email marketing.  Just imagine the global reach you will have if you take advantage of this digital marketing strategy.
Ericcson admits that it is investing heavily on video technology to utilise the growth in this market.  And just like Ericcson, you can also take advantage of this opportunity to grow your brand and your revenue.

The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.
 
 

Digital Age = End of Print

 There’s no denying that we live in a world where the Internet is the new everything…
Somehow everything in this world, especially in media, is greatly affected and has a strong relationship with the online world. And while this may be a great gateway into a future where everything is simpler to inquire, acquire and achieve, this could also mean the death of the print industry.

You probably have an iPad, a Kindle, a Nook or something that resembles a rectangular bond paper-size plank which can store your files, documents and even your books.
You probably don’t have a printer because who needs one when you can send and receive everything through an online platform.
You probably don’t read tangible newspapers or books anymore ‘cause that’s “so last decade.”
You probably belong to the digital age. Hello laptops, smartphones and tablets!
Print Media’s Dying Years
The digital age has hit the print industry hard in the past few years.  Statistics have proven that print media – especially newspapers – have dropped in number, market sales and advertising revenue while digital marketing flourishes.  According to Statista.com, in 2011 there were only 1,382 dailies in the U.S. market, a big drop from 1985 when there were 1,676 of these papers.
Just as well, newspaper advertising has also been greatly affected, which could also be why the newspaper companies had to shut down. Content marketing hasn’t been good for print either. The eMarketer reports that by 2016 advertisements on papers will drop by 4 billion from 2011 to just $16.4 billion. Classified ads also hit a big slump, from 2000’s $19.6 billion it fell to just $5 billion in 2011. Recruitment ad posts were also among the most affected. According to the State of the Media, from 2000’s $8.71 billion it dropped to a lousy $740 million in 2011.
Digital age killed Newsweek
In October 2012, Newsweek announced that it will cease printing the news magazine, instead they will continue operation through the Internet. After 80 years of offering America the news on paper, the company decided to stop printing and instead opt for digital means, embracing the truth that print is slowly dying and online communication is the future.
In December 2012, Newsweekly printed its last hard copy magazine. As a tribute to its vintage years, the magazine chose a black and white image of its old New York headquarters as its cover.  But welcoming its internet future, the image was accompanied by a hashtag, #lastprintissue.  Newsweekly’s final print issue became a strong image as it became a representation of the multiple campaigns to bridge the past and the future.
“This is not a conventional magazine, or a hidebound place. It is in that spirit that we’re making our latest, momentous change, embracing a digital medium that all our competitors will one day need to embrace with the same fervor. We are ahead of the curve,” Newsweekly Editor-in-Chief  Tina Brown wrote on her final editor’s note in print.
 
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Mozilla to Launch Smartphone

As if the smartphone market isn’t saturated enough yet, Mozilla is looking to join the party soon…
 
According to several reports, the web browser developer will soon be rolling out its very own smartphone operating system, Firefox OS, as it looks to push its customer acquisition. This means more options for the ever growing number of smartphone consumers.
But what will make the Mozilla-powered phone better than an Android or an iOS?  Mozilla’s newest OS is set at an almost-unbelievable price tag of just $50, putting pressure on the two leading systems in the market.
“We see huge opportunities in the emerging markets where the customers and carriers crave for affordable smartphones,” Mozilla Senior Vice President of Mobile Devices Li Gong, said as reported by the Wall Street Journal. “We focus on the low-cost segment because it is underserved.”
With this move, Mozilla is looking to focus on the 10% of people in the global smartphone market who are settling for cheaper phones. Gong notes that its goal is to get over 2 billion of its devices to first-time users in countries like China and India—nations with a growing number of smartphone users.
“We will see it happen soon with more low-cost smartphone reference designs coming from our manufacturing partner Foxconn and Chinese chip-design house Spreadtrum [Communications Inc.],” Gong told WSJ.
Foxconn is known for manufacturing hardware for Apple products like the iPhone and the iPad.
Working toward building a strong relationship with its clients, Mozilla has already started its digital marketing strategy by posting an open invitation to operators, developers and phone manufacturers on its website.
“We’re enabling operators, phone manufacturers and developers to manage, customize and improve relationships with their customers directly through our mobile products: Firefox OS, Firefox Marketplace and Firefox for Android,” Mozilla wrote on its site, followed by a “Partner with Us” button.
Initially announced last February, the Firefox operating system also boasts of using HTML5 and other open web standards. With this, the OS is “free from the rules and restrictions” proprietary online platforms its site noted.
According to Mozzila.org, Firefox OS offers:
• A level playing field against other OS and marketplace providers
• Greater participation in the value chain
• Ownership and control over relationships with customers
• Customized phones that meet the specific needs of various target markets
“Our Web-based mobile software is lighter and consumes less power and memory compared to Google’s Android and Apple’s iOS. It offers the same performance at a lower cost of hardware,” the Mozilla VP said. “Another advantage is that Mozilla is a truly open mobile ecosystem. Our Web-based applications can run on any mobile devices, including iPhones and Android phones.”
So far, 17 companies have also shown support to the company, promising to be carriers of the OS all around the world. Also, LG, Alcatel, ZTE and Huawei have already signed up to provide communication platforms of the system.
While the company continues to expand its campaigns to spread the word about Firefox OS, it will still be up to the consumers whether they’ll purchase a $50 smartphone or not. So better do good Mozilla!
 
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What You Don’t Know About Social Media

There are many ways to use social media that you may not have thought of…
 
So you’ve set up your company’s Twitter, Facebook and LinkedIn accounts. You have an able social media manager at the helm and he or she is part of the digital marketing strategy team. You pay attention to what is being said about your business everyday and respond to complaints accordingly. Do you think you have this social media thing all worked out now? Do you think you are utilizing it for all it’s worth? You may be surprised by what else social media can do to help your company.
Assists your HR Department
To some extent, a person’s online profile might actually serve as his or her work resume, showing where he or she has gone to school and what work he or she has done. Of course we know that not all profiles posted online belong to real people and some information may be false, but it gives your personnel department a guide, a direction where to start looking.
It might also help them keep track of former employees and identify prospective employees and possible candidates for a recruitment campaign. It can even track current employees.  The Internet has a ton of stories about people getting busted by their Facebook accounts, the most common ones being of employees calling in sick, only to post photos of them in very comprising positions and locations.
It’s also worth mentioning that LinkedIn also allows their user profiles to function as resumes.
Serves as Internal Communication
You have always thought of social media as means of communication from the company to the outside world, but have you ever thought of making it work as a means of communicating within the company itself? Aside from improving employee relationship, a social network also gives the ‘smaller fish’ a voice against the bigger fish. Let’s face it, not everyone has the gall to just walk up to the boss and talk to him, even if he or she has a good idea.
But beware, there are pitfalls of having employees in your social circle, you may spew a tirade against a co-worker –or worse, a superior– forgetting that he or she is actually your friend in social media. There have been many cases of people getting fired for mouthing off against someone and forgetting they friended that particular person on Facebook only last week.

The company itself might also be placed at risk or its reputation soiled when its dirty laundry is washed in public. The best thing to do is set up a communication platform account limited only to the employees of that office and make sure it is not mixed with the regular account that reaches the outside world.
Builds Good PR
Your company shouldn’t just keep track of current employees and prospective ones, it should also keep in touch with business partners, customers and other people you are dealing with. Sending them messages during their birthdays, anniversaries or any milestone made public in their account will not hurt your relationship with them. Others may also start to take notice of what a nice and thoughtful company you have.
Protects You from Hackers
Strange as this may sound, it is true. A company without a presence in social media can become prey to anyone who can make a fake online account in your company’s brand name. This has happened to oil giant ExxonMobile and a telephone company in the Philippines, which has long since bought the domain name an activist group once used to spread their message.
Try to think of other things social media can do for your company. Remember that business practices evolve with time, and so does technology and human interaction.
 
The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.

 

How Social Media Can Help or Hurt

Many businesses now use social media and its various applications as tools for business. What’s not to like?
 
It’s a form of advertising and helps you keep track of the general sentiment for or against your company and acquire customers, among other things. But just like everything in this world there is a downside to social media. Aside from helping your business it can also hurt your business as well.
How social media can help your business
It can advertise your business. Yes, you can advertise with social media, and at a fraction of the cost of a TV spot too!  In some ways you can actually say it is better than a broadcast ad. While the broadcast ad lasts for only a few seconds up to a minute over the airwaves, your ad will stay in a webpage indefinitely.

It helps you find potential customers.  And you don’t even have to do anything! Okay, maybe you have to do something. Social media is the new grapevine and with today’s technology you can be sure word will travel fast. Happy customers will report of their satisfaction with your product or service to a friend, and that friend might think about trying you out. The thing you have to do is keep your customers satisfied, but isn’t that what you are supposed to be doing anyway?
It informs you about the competition. With a little “research” you can actually learn about your competition by what their customers talk about.  What you do with that information is up to you, of course, but we recommend using that info to optimize your business any way you can.
It’s a feedback tool. You can keep track of what people are saying about your business in Twitter or Facebook. Learn what you are doing wrong, what you are doing right or even defend yourself from any baseless troll comments. Do this with diplomacy and restraint, of course.
It can be an education tool. For any business to stay on top it has to innovate, keep up with the trends, the changes and the industry standards. Don’t expect your competition to give up their trade secrets. Try using social media to keep informed of the latest happenings in your trade.
How social media can hurt your business
If a well-managed social media campaign can bring your business success, a poorly managed one does just the opposite.
Having no original site content. Sure it’s just tempting to copy-paste content from somewhere and put it on your site, but avid surfers might notice they have read this somewhere else. No one wants to read something at a website which they have read in another website before.
Putting the wrong person in charge of the social media account.  This is not one of those positions to just let people ‘try’. You must have someone who is familiar with how it all works in charge. There are a lot of social media managers for hire nowadays it’s just a matter of finding one who fits with your team.
Lack of consistency.  This may be a result of having the wrong person in charge of managing your social media account. Maybe he or she started something, a feature, a contest, a program, a gimmick – that suddenly just stops for no discernible reason. That may give users the impression that you are not willing to follow through on anything you commit to once it becomes too hard.
Ignoring followers and fans.  So they were disappointed about that short-lived program and now they are complaining or asking questions about it. What do you do? You have to give them an explanation. You cannot just take the Hollywood approach and lay low, hoping it will soon boil over.
It should also be mentioned that you don’t have to wait for complaints just to answer fans or followers. Many of them might have a kind comment or constructive idea or even a query. Make sure you answer them, it makes for a good relationship.
Using the wrong online platform.  What works for one social media platform does not actually apply to another. Plus there are other social media platforms out there aside from Facebook and Twitter. While you may not be familiar with them, a competent social media manager would be and knows how to exploit them.
Using social media to attack your competition. While this may be tempting to do, in the end it will only look bad on you, not the competition. We’ve all seen how ugly an online exchange of heated words looks like. Sure, use social media for an occasional critique or two, but using online communication for a vendetta is just getting way too personal.
 
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