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Why Email Marketing Runs Rings Around Social Media

Just like the fashion trends, marketers tend to change their mind about email marketing, particularly when it’s compared to social media. It’s a case of: RIP email marketing. Wait, it’s alive! No, it’s actually dead. Hold your horses, it is ALIVE...

What To Do With Your Old Phone

So, you have a new mobile phone? The one with a gorilla glass screen? Surround sound? A quad processor? Looks like you’ve given in to all those marketing campaigns that promise smartphones and other electronic devices to be the “best among the rest...

Mozilla to Launch Smartphone

As if the smartphone market isn’t saturated enough yet, Mozilla is looking to join the party soon. According to several reports, the web browser developer will soon be rolling out its very own smartphone operating system, Firefox OS, as it looks to...

What You Don’t Know About Social Media

There are many ways to use social media that you haven`t thought of. So you've set up your company’s Twitter, Facebook and LinkedIn accounts. You have an able social media manager at the helm and he or she is part of the digital marketing strategy...

How Social Media Can Help or Hurt

Many businesses now use social media and its various applications as tools for business. What’s not to like? It’s a form of advertising and helps you keep track of the general sentiment for or against your company and acquire customers, among other...