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Why Email Marketing Runs Rings Around Social Media

Just like the fashion trends, marketers tend to change their mind about email marketing, particularly when it’s compared to social media. It’s a case of: RIP email marketing. Wait, it’s alive! No, it’s actually dead. Hold your horses, it is ALIVE...

When to Go All in Online

I’ve had an interesting experience this week. Someone I had never heard of or met proactively contacted me and wanted to connect on LinkedIn. And via email. And on Skype. And on Facebook. Kudos for a shock and awe approach to connect with a...

Frozen Friendships

Recently I reconnected on Facebook with some guys I hadn’t had any contact with for over 30 years. We had been friendly at school but not friends. It’s a strange thing looking at a person’s life, albeit through the distorted lens of social media...

How to Avoid Social Media Fatigue

We’ve all come to be familiar with social media.  Even those on the marginal fringes of technology have heard of Facebook, YouTube, Twitter or Google+ at some point in their lives.  Those on the opposite end (or at least the other...

Social Media Advertising on the Rise

Companies are now realising they can use social media to their advantage when it comes to business.   One such aspect is advertising. This goes double for small companies that cannot rival big ones when it comes to widespread advertising...

The Siri Killer is Here… or Is It?

Google launches its new app “Google Now”   When Apple’s Siri saw wide distribution in 2010 it was a godsend for the tech-savvy who were still not savvy enough to organize their lives, remember dates in relationships or ask for...

Facebook Removed from TweetDeck

If you relied on TweetDeck to keep up with your Facebook newsfeed you might be disappointed to learn that TweetDeck has dropped its support for the popular social media site. That’s if you haven’t noticed already.   Twitter has also pulled the...

Social Problems Linked to Facebook?

There is no denying Facebook is currently on top of the social media scene. From an exclusive school-based social network in 2004, it has risen to become available worldwide to all people from all walks of life and all backgrounds. It now has over a...

The Digital Afterlife

Google helps users plan for their digital afterlife… After we pass from this world and into the next it’s probably safe to assume our material possessions will either be stored, thrown away or fought over by bickering relatives. But have you...