Tick Yes Blog

Tag - ROI

How to avoid digital dead ends

Have you ever noticed that so-called ‘express lanes’ on the road or in stores are often slower than the normal lanes? While I know it’s easy to go on auto-pilot when performing mundane chores like driving or shopping, it amazes me that people so...

The Email Strikes Back

Imagine a time long, long ago: 2002. Facebook was but a twinkle in Mark Zuckerberg’s eye. ‘App’ was nothing more than my nickname. Big data sounded like a Clint Eastwood movie. And digital marketing, well that meant banner ads, websites, My Space...

Smoke, Mirrors and Digital Advertising

Having worked in the digital space for well over a decade I have witnessed first hand the ability of digital marketing to deliver tangible business results. From quantitatively robust research insights, through to enhancing multi-channel...