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What to Do When Your Brand Goes Up in Smoke

Last year, reports of fires and explosions led to a massive recall of the Galaxy Note 7, making a few customers look at their cell phones with wary eyes. This is more than a big deal for Samsung, a company that has tried to build a brand built on...

Is Samsung’s S4 a Disappointment?

The smartphone battle is almost reminiscent of World War II: bombs thrown at both sides of the opposing camps and each one working on artillery and armor that can blow off the other. And much like any warfare, each battalion is working towards only...

Cutting content

Meow! Samsung stings Apple fans… again! The Samsung/Apple feud has once again spilled out of the courtroom and into Samsung’s advertising campaign, with the latest Samsung commercial ridiculing (and cashing in on) the hype over the release of the...

Everyone’s a winner?

The Apple vs Samsung patent ruling should ultimately benefit consumers Although Samsung may have won the battle when a UK judge ruled its Galaxy tablet did not violate Apple’s intellectual property, it looks like Apple has won the war. Last week a...

Spot the difference

Galaxy secures a legal victory over the iPad – thanks to being ‘uncool’ In another apparent slap in the face for Apple, a judge in the UK has ruled that Samsung’s Galaxy tablet does not violate Apple’s intellectual property – because it is simply...

On your marks…

How content marketers are gearing up for the London Olympics The sporting extravaganza that is the Olympics is less than 100 days away. Anyone who knows the area of east London where the bulk of the activities will be taking place can testify to its...

TECH TALK: Galaxy Nexus undone!

How to burst a brand’s bubble in 1 minute 34 seconds… There was a lot of hype about Samsung’s Galaxy Nexus when it arrived on the market a little while ago, mainly due to the fact that it is the first phone in the world to feature Google’s version 4...