Tick Yes Blog

Tag - Smartphones

Is Your Company Ready for iOS 9?

Last month, on June 8th, Apple introduced its newest operating system called iOS 9. The system will be for iOS devices like the iPhone and iPad and will be released in a few months. The new system will include all the...

The Anti-Texting Bear

What does it take to get people to forget about their smartphone for a moment? Mashable’s Sam Laird thought long and hard about this while visiting “South by Southwest Music Conference and Festival” (SXSW) and came to an interesting conclusion; it involves hugs and a man in a bear suit.
You’re not alone if you ever shook your head at all those souls slowly being consumed by the online world. Maybe you blogged about it, maybe you tweeted or posted a snide comment on Facebook via your smartphone, unaware that you’re in fact one of those lost souls. Nowadays it’s a natural motion – walking, eyes down and smartphone in hand – as if part of evolution. We’re not even aware that we’re doing it.

 
Sam Laird came to another conclusion as well. The same as blogger Jamie Krug, who went on a social media free vacation with her family, realising that she started living for her loved ones rather than for the online community. You miss a lot when living through your smartphone. Krug speaks of an obsession with constant status updates – not for our own sake, but for the sake of others, your followers and friends. At the same time, we lose the moment that was subject to our attention in the first place, that sliver of beauty in our everyday, real lives.
Social media is a great invention – as a way to keep in touch, as a creative outlet, as a productivity tool. But in the end of the day, it’s just that; a tool. In the business world, social media marketing is an integral part of the marketing mix, having clearly shown that’s a great way to create brand awareness, get a product out there, it’s one of many puzzle pieces in growing a business. Social media will not solve all the problems in the world, but it’s a stepping stone towards real life solutions. Everything in moderation, as always.
So how did the visitors to SXSW react to that bear looking for human warmth? From the look of it, it was a welcome distraction and maybe they even got a glimpse of the actual event.
 
The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.
Image & video courtesy: dailyscene.com, Youtube; Mashable

Social Media Trends for Big Business

 
Social media has started to make a big impact on the economy. While social media was once considered to be just a place to connect with people, it soon expanded and now encompasses the economy of the world. Once the global reach of social media was realised, it was only a matter of time before businesses started to utilise social media in a big way.
 
In a very short time, social media has become an integral part of most businesses enabling some to double their revenue over the past few years. Many big businesses seem to favor a few social media practices that have become very popular among other smaller businesses too. Based on popular social media trends, these big businesses utilise them in the following ways:
1. Implementing Marketing Basics in Social Media
Many people believe social media marketing is something pretty simple. All you do is sit at your desk and post stuff. That’s a fine excuse for using Facebook at work all the time!  However, big businesses take their social media as seriously as their marketing. With the help of market research, they take the time to analyse, strategise and produce content that is targeted to capture their audience yet simple to share on social media platforms.
2. Planning the Structure
More and more websites are becoming like social media platforms. While they don’t let you hang around and chat with your friends and family, these websites do showcase easy to navigate features, graphics and even colour combinations that entice you to spend more time on that page. With such pleasing aspects, websites have begun to morph more with social media websites and web pages.
3. Optimising the Structure
Technology has advanced nowadays to include devices like laptops, tablets and smart phones that can easily support internet connections. With the smaller and stronger processors available nowadays, tablets and smart phones function almost like a pocket computer. However, it is now almost a necessity to have various versions of it available in order to make it easier to view on the device your customer is  using. Having mobile friendly websites increase the chances of the user coming back to your mobile site by almost 74%.
4. Building Digital Foot Prints
Many people think all they need to do is add in the right SEO and they’re done. But many businesses, especially big businesses, create digital footprints for their social media and business. It’s pretty simple –  link all your social media websites with your business website and maintain the chain you’ve created. This makes it more likely that your business will appear on all search engines, whether it was YouTube, Facebook, Instagram or Twitter that led them to your business profile.
5. Crisp Content
Nowadays, people are so overloaded with information and so visually enticed that they don’t always have the time or the patience to read through it all. Keep it short, keep it simple and to the point yet be able to impart all that you want to share. It sounds a lot harder than you might think but once you get the hang of it, nothing is simper.
 
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Image Courtesy of Shutterstock
 

What To Do With Your Old Phone

So, you have a new mobile phone?  The one with a gorilla glass screen?  Surround sound?  A quad processor?
Looks like you’ve given in to all those marketing campaigns that promise smartphones and other electronic devices to be the “best among the rest.” But are they really?  Aren’t they all the same?  Maybe yes.  Maybe no.  But one thing’s for sure: you’ve spent quite a sum to purchase that new device and your wallet is screaming at you for spending all its cash.

Don’t worry; you can keep your relationship with your wallet intact. Well, that is until you find a way to gain a little more dough from that old phone.
Making money out of your old devices is the most practical and ingenious way of disposing of your old gadgets. To make this sound a little more formal: take that vintage online and communication platform and make a profit out of it – this could be in the form of banknotes or a heartfelt fulfillment in doing good.
Here are simple options on what you can do with your old electronic device:
Sell it!
If you’re looking to make good use of your old but still in good condition device, selling them is one of your best options.  This will allow you to earn money while clearing out your cabinet of unwanted junk—electronic junk, that is.
If you’re dead serious about putting your old iPhone or MacBook on sale, aside from posting it on Facebook, you can check Amazon, eBay or Gumtree.
Trade it!
Device trading has been a growing sales strategy among retailers and manufacturers over the years.  Trade-in programs work by allowing consumers to hand in their old devices in exchange of a discount on a newer device or a gift card from the retail store.  So far, a number of stores have already been employing this scheme, including:
• Best Buy. The consumer electronics retailer allows trade-ins for a range of devices, including computers, cameras, gaming systems, etc.  As part of its online strategy, the store allows consumers to fix their trade-in process over the internet.
• Radio Shack. This retailer accepts a wide range of products for trade-in including TVs, e-readers, cameras, camcorders, phones and gaming consoles. The store will allow you to apply the value of the traded item to a new purchase or gift card.
• Apple. The consumer electronics company now allows trade-ins for its iPhones, as well as its iPods and iPads.
Donate it!
If you don’t really need the money and just want to dispose of your old gadget, why not donate it? A number of institutions and organisations are already accepting gadget donations. Such charities include:
• National Cristina Foundation. The foundation will help you find a charity organisation that can benefit from your old computer, printer, cameras and other machines.
• Salvation Army. The foundation accepts computer donations, as well as DVD players, VCRs, radios, stereos and more.
 
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Smartphone Use to Quadruple by 2018

Smartphones are now a necessity, and funny as it may seem, most of us have more than one of these gadgets: one for work and one for play.
 
Smartphone Subscription and Video Content
According to a report by Reuters, the number of smartphone subscribers in the world could multiply by four times in the next five years.  Ericcson, the world’s largest mobile network equipment supplier, also notes that because of the growth in users, mobile networks will also experience an incredible increase in data usage.

Smartphone users will increase dramatically due to the continuous campaigns and advertisements about new technologies being made available to the public.  Ericcson notes that from 2012’s 1.5 billion, subscribers in the world will reach 4.5 billion in 2018.  This figure is also greater than the company’s 3.3 billion forecast last year.
Just as well, because of the close relationship between smartphones and the Internet, mobile data is expected to shoot up as well.  Ericcson, who is also a leading supplier of high speed networks, notes that data traffic will also multiply by as much as 12 times in 2018. This will also push mobile networks to invest on high-speed Internet systems if they want customer retention.
According to the report, one of the leading reasons for the growth in mobile data usage is because of the online video content that is made available to portable devices users.  Nowadays, people can watch movies and even TV on their smartphones and tablets.
“Video makes up the largest segment of data traffic in networks, and it is expected to grow around 60% annually up until the end of 2018,” Ericsson told Reuters.
Reuters also noted that so far, data traffic has already doubled from the first quarter of 2012 compared to the same period this year.
What does this mean for the Business sector?
While this news can be interesting for the common consumer, it could be the biggest light bulb for you and your business.  Acknowledging that the Internet is the future, your brand or service can take advantage of mobile marketing that are pressed into mobile websites and applications.
Also, since smartphone subscribers often use their devices to check their emails, or even have their mails “pushed” into their phones, your brand can take this opportunity to utilize email marketing.  Just imagine the global reach you will have if you take advantage of this digital marketing strategy.
Ericcson admits that it is investing heavily on video technology to utilise the growth in this market.  And just like Ericcson, you can also take advantage of this opportunity to grow your brand and your revenue.

The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.
 
 

Content Overload or Evolution?

Is technology a help or a hindrance when it comes to peace, happiness and basic human functioning?
In a recent post on her blog, Sarah Wilson discussed an essay by David Malouf entitled ‘The Happy Life’, which appeared in the Quarterly Essay. Specifically, Wilson described a theory Malouf put forward that ‘part of our unease, our contemporary unhappiness, comes from having so much of our life occurring at a speed that our bodies are not aligned with’.
She went on to explain Malouf’s hypothesis (with which she agrees) that we relate everything back to our bodies and, being ‘bone heavy creatures’, we are happiest when life goes at a pace that our bodies can keep up with.
The idea that there is too much, too fast, too often in life – and that it is this sensory overload that causes our discontent – is a view shared by many. The Internet and technology, naturally, often lie at the centre of this discussion, due to the ever-increasing volume of content we now have in our lives. In fact, one of Wilson’s recommendations is that ‘it might be good to create limits to how big your life gets – limit the depth of the rabbit hole you descend down when on the Internet, narrow your reading choices online.’
Yet the idea of reading less in order to achieve greater contentment rankles. Surely one of the underpinnings of human evolution is the quest for knowledge? Surely sectioning ourselves off from new ideas is not the path to lasting happiness?

Managing content is the key
A more holistic approach to the issue is how to manage the increased volume of content to which we’re now exposed. A huge pile of boxes sitting in your living room looks cluttered. It causes unease. But the right system applied to sorting and storing and using what is in those boxes can enrich your home and your life.
The recent TEDxSydney conference saw the issue of content management raised through the subject of smartphones. Professor David Chalmers, director of the Centre for Consciousness at the Australian National University, brought out the old cyborg chestnut, with sound reasoning. He argued that the iPhone has become an extension of our consciousness, of our brain, in much the same way that a prosthetic limb becomes an extension of the body.
‘In some sense, the iPhone is literally becoming part of your mind… the iPhone’s memory is basically my memory,’ he said.
He’s got a point. Because while the iPhone (and its less-trendy but equally capable android cousins) can provide the vehicle for an increased amount of content traffic from the ether into our brains, they also provide a return route, whereby we can spring-clean the content that is no longer necessary to hold in our heads.
Chalmers pointed out in his talk that information such as people’s phone numbers, or directions, or spatial awareness no longer requires brain-space. We store that information in our smartphones, which frees up the cerebral real estate for more abstract and creative pursuits.
While there’s no denying that the infinite content now available to us has the potential to cause a kind of paralysis of choice, the debate needs to be on ways in which the flow can be managed, not on whether we should simply try to block it out.
 
The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.
Image source: smh.com.au