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How to Avoid Social Media Fatigue

We’ve all come to be familiar with social media.  Even those on the marginal fringes of technology have heard of Facebook, YouTube, Twitter or Google+ at some point in their lives.  Those on the opposite end (or at least the other side) of the spectrum more or less interact with social media daily.
 
We use it to keep track of friends and what they are doing and share with them the same information. Some of us, while they are loath to admit it, actually have no lives outside of social media.  But too much of anything is a bad thing, so is there such a thing as social media fatigue?
Quitting users
In Australia the number of active Facebook users fell from 11.8 million users as of December 2012 to 11.5 million users as of April 2013. That’s around 300,000 users straying, although a spokesperson for Facebook Australia said the number, gleaned from ad tools used by marketers and developers, was only an estimate.
According to a Piper Jaffray survey, interest in Facebook has been sliding down among US teens since last spring up to recently. At least ten percent of 5,000 teens surveyed said they no longer consider Facebook the most important social media. The same survey showed teen interest waning not just with Facebook but also other online platforms like YouTube, Tumblr, Google+ and Twitter.
For Twitter, the current number of users stands at 500 million, but recently only about a third are active tweeters, the rest are just content to read what others are tweeting about without posting tweets of their own.
So is there such a thing as social media fatigue?  Yes, yes there is.
“People want more meaning in their lives,” Marcia Scherer, a psychologist and president of the Institute for Matching Person & Technology in Rochester told Hispanic Business. She added more and more people are using social media not just for the socializing and relationships but as a strategic means to meet specific goals.
What makes social media tiresome?
The obsessive need to check on updates – Users who have opted for “digital detoxification” said they were tired of constantly checking their social media accounts to see what was new. Most of laptop users said they found themselves spending until the wee hours of the morning just browsing through accounts of their friends, their friends’ friends and then the friends’ friends’ friends.
It was worse for those with mobile devices, as they could just whip it out anytime they want and see what was new. It did not matter if they were lining up for groceries, waiting to cross the street or in a cab, they just had to check, or else they would be left behind.
The need to update – When users see a new message from a friend their immediate reaction is to respond, or post something better. This usually starts a twisted endless cycle of stimulus-response in the social media world.
The voluminous ads – Want to have a bigger…well, you know the rest. Ads have been hounding us since the days of radio, they followed us into the movies, then analog TV, then cable TV, now the Internet. And more companies are now advertising with social media agencies. We pay attention to the interesting ads but even they get tiresome if we see them everyday. It gets even more tiresome if we are targeted by the wrong ads.
Loss of privacy – We don’t just mean yours. Some things are just meant to be kept private, or at least not broadcast. Yes, we know what you had for breakfast, lunch and dinner, we know where you are, where you are going, who you are with and who you met. Enough information please!
For some it was the choice between the digital life and the real life. Actor and part-time bartender Frankie Delessio also told Hispanic Business that Facebook “is like watching too much TV. Sometimes you don’t want to watch someone else’s life, but live your own.” He reports he was able to write a play with the time he spent off social media.
Despite the mass migrations, other experts said not to expect social media to go belly up anytime soon. A big factor to consider here is that social media is just no longer for socializing anymore.
While there are people quitting the social media, scene small businesses are realizing its potential as a business tool to keep in touch with customers and keep tabs on rivals. Corporations are discovering it can actually serve as an internal communications system and is useful in formulating online strategies.  HR departments are now using social media to keep track of its employees and find prospective ones.  Parents are also discovering it is a good way to watch over their children.
Avoiding social media fatigue
We all reach a saturation point for anything eventually. If you feel social media has taken over your life, and not in a good way the best thing to do is to back off, at least for the meantime. Disable update features on your mobile devices, limit yourself to observer status on social media, go out on your free time and have a good time with friends.
If you feel that backing off is not enough and you have to totally disconnect from all social media entirely then the choice is yours.  Remember that while you can deactivate your account, you can also reactivate it anytime you want.  Many of those who opt for digital detoxification actually just deactivate their accounts then reactivate when they feel like it and return to them later.  One of the nice things about social media is that you can just drop it off anytime you want and pick up where you left off anytime you feel like it again.
 
The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.
 

Social Media Advertising on the Rise

Companies are now realising they can use social media to their advantage when it comes to business.
 
One such aspect is advertising. This goes double for small companies that cannot rival big ones when it comes to widespread advertising campaigns, and by the look of things, advertising with social media is just picking up.
By the numbers
Global revenue for social networks was estimated at $7.7 billion last year.  It is estimated to hit $10.2 billion this year and $11.8 billion next year.  This year 64% of advertisers are expected to increase their social media budget, in the US alone this figure is estimated at $4.1 billion.
Of a number of business owners recently surveyed, 97% said they are currently using social media to advertise.  The numbers are lower for small businesses, with only 66% saying they are advertising with online platforms.
“It’s encouraging that a majority of small businesses recognize that their customers are relying more than ever on their mobile devices to find information, look for deals and even to make purchases,” Joel Hughes, senior vice president of strategy and corporate development at Constant Contact told Fox Business.
There are still those who feel social media should stick with relationships and be kept away from business.  The remaining 34% of small business surveyed said they have plans to turn to social media as part of their business strategy.
“Generally speaking, small business owners have very little spare time on their hands, so learning how to use mobile technology for their business is not necessarily tops on their to-do list,” Hughes further explained.
The current undisputed king of social media, Facebook, is taking most of the social media advertising budget with an estimated 57% followed by YouTube and Twitter both sharing 13 percent, Pinterest is at 2% and the remaining 15% shared by other social media.
What social media ads can do
What are the benefits to advertising with social media anyway?  There are several, but the most important one that experts agree on is its ability to target specific audiences.  Unlike traditional print, TV and radio ads where the message is cast across a wide audience, social media sites have information on niches of interest where their users are concerned.  In short, social media agencies can send the right ads to the people with the highest likelihood of interest in these ads.
Mobile marketing to fewer but the right people is more strategically sound than raining a ton of ads on many people who cannot relate to or have no particular interest whatsoever for that product.
Here are some of the most watched ads on YouTube last month.
• Nestlé – Learning to share.  A Spanish ad about a boy and his grandfather learning how to compromise and sharing everything from the TV to food at the table.
• Sauza Tequila – Make it with a lifeguard.  So what does being a lifeguard have to do with tequila?  Nothing really, it’s just the fireman of the last tequila ad posing as a lifeguard and telling us how awesome that tequila is.
• Old Spice – Shower.  Use Old Spice shower bar. It’s so fresh it’s like you never left the shower even after your bath.  Don’t believe me?  Take a look.
• Call of Duty Black Ops 2 – The replacers.  Need more time to play CoD BO2?  Two guys have been sent by “mutual friends” to take over your daily life so you can have more game time.  The things these two end up doing are hilarious.
• Pepsi – Mirrors.  Beyoncé rehearses for a gig then takes a Pepsi break, only to be joined by different concert personas of herself in each of the mirrors she has been practicing in front of.
• Dove – Real beauty sketches.  An artist sits down to draw some women he never sees, only working by their description of themselves. Then other people are called in to describe same said women for another drawing. The drawings are then placed side-by-side. Reactions of said women are priceless.
 
The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.