There’s one big flaw that all brands have that no one likes to talk about: they’re run by fallible, emotional and sometimes careless human beings. Every once in a great while, these humans make mistakes—they slip up all too publicly on their...
Tag - social media content
Case Study: How Digital Marketing Took a Business to the Next Level
Having an effective digital marketing strategy is central to creating a successful and recognisable brand in today’s digital age. With so many markets in a state of flux, being able to pivot in real-time to adapt to changing market needs is one of...
How to Make Your Content Actionable
Content is not a magical formula that will make your target audience find your product and then breathlessly buy from you. The power of actionable content comes from your ability to attract the right audience, enabling them to interact with you and...
The Only Way to Make Money from Social Media
If I had a buck for every time I was asked “How can I make money from social media?” I wouldn’t have to write posts about making a buck from social media. The problem is not with social media itself. No platform worth its cyber...
Latest Social Media Stats for Marketing
We’ve looked at some of the most recent studies on social media topics and trends and picked out our most surprising and revealing ones that all businesses should be aware of. Let us know if you find any other good ones.
Twitter shows Companies how NOT to use Twitter
It seems that many people and companies suffer from Twitter remorse –when they hastily post something on a social media site that they instantly regret. In 2015 April, that company was Twitter themselves. Twitter shares fell drastically after their...
Kissable Content
Are technological advancements set to turn online, mobile and social media content into a 4D experience? For well over 200 years (since around 1765, in fact, according to documented evidence), lovers in the first flush of courtship have agonised...
Caring Content
Trust social media to put a smile on your dial Studies have proven that there is a definite physical health benefit to being hugged due to increased levels of oxytocin, which reduces blood pressure and therefore cuts the risk of heart disease...
2012: The Year of Social Media
Predictions for the future are best seen in the context of the past – particularly where content marketing is concerned Predictions are a dangerous game – and have left many a commentator with egg on (red) face – and 2013 is already shaping...
Protect your content
The recent cyber attack on the Australian Defence Force shows that hactivists are targeting online content to make their mark Anonymous are at it again. Back in February, The Message questioned whether the loosely connected network of...