It wasn’t so long ago that marketing for most Australian businesses meant securing a spot in the phone book and a fraction of a column in the local newspaper. Those with a healthy budget might have had a radio commercial and for the lucky few...
Tag - social media marketing
The Latest Social Media Fails
There’s one big flaw that all brands have that no one likes to talk about: they’re run by fallible, emotional and sometimes careless human beings. Every once in a great while, these humans make mistakes—they slip up all too publicly on their...
Case Study: How Digital Marketing Took a Business to the Next Level
Having an effective digital marketing strategy is central to creating a successful and recognisable brand in today’s digital age. With so many markets in a state of flux, being able to pivot in real-time to adapt to changing market needs is one of...
How to Reduce Your Media Spend & Achieve Better Results
Digital marketing has changed the media landscape forever and marketing budgets are being spread across channels – mainly digital – that previously didn’t exist. The problem is that optimisation is not as simple as it was before; if you’re not...
Why Email Marketing Runs Rings Around Social Media
Just like the fashion trends, marketers tend to change their mind about email marketing, particularly when it’s compared to social media. It’s a case of: RIP email marketing. Wait, it’s alive! No, it’s actually dead. Hold your horses, it is ALIVE...
Latest Social Media Stats for Marketing
We’ve looked at some of the most recent studies on social media topics and trends and picked out our most surprising and revealing ones that all businesses should be aware of. Let us know if you find any other good ones.
Worst Digital Marketing Advice We’ve Ever Heard
“Be controversial to get traffic to your site.” Sometimes, controversy can be a good thing. You can get people talking about your brand and gain more recognition. However, trying to be controversial is essentially playing with fire. It is so easy to...
The Essentials of Social Media Marketing
The devil is in the detail when it comes to social media marketing. In developing a consistent social media plan, it is a must that you put your heart in the detail. Every small mistake can become a big one and may risk you losing everything you...
The Anti-Texting Bear
What does it take to get people to forget about their smartphone for a moment? Mashable’s Sam Laird thought long and hard about this while visiting “South by Southwest Music Conference and Festival” (SXSW) and came to an interesting conclusion; it...
Weibos and Qs – China’s Social Networks
China is an influential country. The culture, the food, the language and of course its social media platforms. Notably two Chinese platforms, Qzone and Sina Weibo, have claimed top spots on the list of the biggest social networks in the world, after...