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The Only Way to Make Money from Social Media

If I had a buck for every time I was asked “How can I make money from social media?” I wouldn’t have to write posts about making a buck from social media. The problem is not with social media itself. No platform worth its cyber...

When to Go All in Online

I’ve had an interesting experience this week. Someone I had never heard of or met proactively contacted me and wanted to connect on LinkedIn. And via email. And on Skype. And on Facebook. Kudos for a shock and awe approach to connect with a...

Latest Social Media Stats for Marketing

We’ve looked at some of the most recent studies on social media topics and trends and picked out our most surprising and revealing ones that all businesses should be aware of. Let us know if you find any other good ones.

Twitter shows Companies how NOT to use Twitter

It seems that many people and companies suffer from Twitter remorse –when they hastily post something on a social media site that they instantly regret. In 2015 April, that company was Twitter themselves. Twitter shares fell drastically after their...

Infographic: Social Media: What Are You Afraid Of?

Many organisations have either thrown social media into the ‘too hard’ basket or they’re doing it poorly. Often it’s the youngest member of the marketing team “who’s always on Instagram” who gets appointed...

Pinterest: The Most Underrated Advertising Platform

By Megan Ritter As Pinterest gets ever closer to launching its much anticipated “Promoted Pins” campaign, the spotlight has finally turned to one of the most underrated advertising platforms on the web. If you aren’t yet using Pinterest to boost...

Social Media Training = Better Boss

If you are the CEO of your own company or at least a senior executive, you should know how valuable social media training can be. There is no doubt that social media marketing has become one of the most powerful forms of digital marketing strategies...

Frozen Friendships

Recently I reconnected on Facebook with some guys I hadn’t had any contact with for over 30 years. We had been friendly at school but not friends. It’s a strange thing looking at a person’s life, albeit through the distorted lens of social media...

A Star is Tweeting…I Mean Born

What’s not to love about Robbie Williams? He can sing, dance and transfix a crowd with his charisma and the feeling that he’s “one of us”. I witnessed this first hand last month in Singapore at his outdoor concert. Just before he came on at 10.30pm...

Time to Get (Digitally) Active!

Australian small business owners, we need to talk. About what you may ask? Well, it’s a little awkward but there’s something I really need to tell you. You need to be active online. Don’t be mad. I know you have a million things to do. I know you...