Tick Yes Blog

Tag - strategy

Facebook Removed from TweetDeck

If you relied on TweetDeck to keep up with your Facebook newsfeed you might be disappointed to learn that TweetDeck has dropped its support for the popular social media site. That’s if you haven’t noticed already.
 
Twitter has also pulled the plug on TweetDeck AIR, TweetDeck for Android and TweetDeck for iPhone.
TweetDeck’s strategy to focus on Twitter exclusively should not come as a surprise to many users after Twitter bought the company back in 2011. While many saw it coming, others were simply not ready for the assumed chaos.
Why?
Reactions were, as predicted, dramatic.
“TweetDeck soon won’t support Facebook. And I won’t support TweetDeck. Looking for alternative that allows me to cross-post tweets to FB,” said [email protected]
“What? TweetDeck will no longer support Facebook (or vice versa?)? What’s the point of TweetDeck, then?” another user said.
Jenny [email protected] said “Why would I use @TweetDeck anymore if it can’t support @facebook? I need to manage all my accounts in one place, not just Twitter!!”
“Just found out @TweetDeck isn’t going to support Facebook anymore – anyone have a suggestion to replace TweetDeck?” said Drew [email protected]
Alternatives to TweetDeck
Yes, Drew, there are suggestions. Facebook users have lost TweetDeck, so now what? Don’t worry there are a lot of apps out there that function like TweetDeck.
HootSuite – This dashboard app, available in freemium and premium versions, lets users keep in touch with relationships and persons of interest on multiple online platforms at once like LinkedIn, Google+, Foursquare and MySpace. One of its best features is a scheduling system that allows users to set posts for future sharing, so as long as you’ve programmed it, it gets sent even if you’ve forgotten about it.
Even the freemium version allows users to manage up to five different social media accounts and talk with others on the HootSuite platform. This app is available for iPhone, iPad and Android users.
TweetCaster – This app for iOS, Android, Windows Phone and BlackBerry devices also lets users manage multiple social media accounts.
One of its more interesting features is that it can let you add filter, effects and captions to photo attachments. They also have “Zip it” which allows you the option to hide the tweets of troublesome followers without unfollowing them. It also has Long Tweets that lets users send over 140 characters.
Ubersocial – With Ubersocial online platform you can create a favorite users list and make sure you never miss tweets from them, no more combing through the mess just to find the ones that matter most. You can also manage several accounts.
You can also set the theme for your menu, it does not matter if you want loud colours, nature pics, motives or celebrities. UberSocial also supports images and videos from twitpic, mypict.me, yfrog, pic.gd, tweetphoto.com, lockerz, Flickr, mobypicture, twitvid, twitgoo, twitsnap, imgur and Instagram.
Yoono – This sidebar browser is only compatible with Windows, Mac and Linux, it also comes as a Mozilla Firefox add-on. While it is still available for download, its developers do not seem to be adding any more features to the app. It has also been discontinued for the iPhone and never made available for Android.
 
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What You Don’t Know About Social Media

There are many ways to use social media that you may not have thought of…
 
So you’ve set up your company’s Twitter, Facebook and LinkedIn accounts. You have an able social media manager at the helm and he or she is part of the digital marketing strategy team. You pay attention to what is being said about your business everyday and respond to complaints accordingly. Do you think you have this social media thing all worked out now? Do you think you are utilizing it for all it’s worth? You may be surprised by what else social media can do to help your company.
Assists your HR Department
To some extent, a person’s online profile might actually serve as his or her work resume, showing where he or she has gone to school and what work he or she has done. Of course we know that not all profiles posted online belong to real people and some information may be false, but it gives your personnel department a guide, a direction where to start looking.
It might also help them keep track of former employees and identify prospective employees and possible candidates for a recruitment campaign. It can even track current employees.  The Internet has a ton of stories about people getting busted by their Facebook accounts, the most common ones being of employees calling in sick, only to post photos of them in very comprising positions and locations.
It’s also worth mentioning that LinkedIn also allows their user profiles to function as resumes.
Serves as Internal Communication
You have always thought of social media as means of communication from the company to the outside world, but have you ever thought of making it work as a means of communicating within the company itself? Aside from improving employee relationship, a social network also gives the ‘smaller fish’ a voice against the bigger fish. Let’s face it, not everyone has the gall to just walk up to the boss and talk to him, even if he or she has a good idea.
But beware, there are pitfalls of having employees in your social circle, you may spew a tirade against a co-worker –or worse, a superior– forgetting that he or she is actually your friend in social media. There have been many cases of people getting fired for mouthing off against someone and forgetting they friended that particular person on Facebook only last week.

The company itself might also be placed at risk or its reputation soiled when its dirty laundry is washed in public. The best thing to do is set up a communication platform account limited only to the employees of that office and make sure it is not mixed with the regular account that reaches the outside world.
Builds Good PR
Your company shouldn’t just keep track of current employees and prospective ones, it should also keep in touch with business partners, customers and other people you are dealing with. Sending them messages during their birthdays, anniversaries or any milestone made public in their account will not hurt your relationship with them. Others may also start to take notice of what a nice and thoughtful company you have.
Protects You from Hackers
Strange as this may sound, it is true. A company without a presence in social media can become prey to anyone who can make a fake online account in your company’s brand name. This has happened to oil giant ExxonMobile and a telephone company in the Philippines, which has long since bought the domain name an activist group once used to spread their message.
Try to think of other things social media can do for your company. Remember that business practices evolve with time, and so does technology and human interaction.
 
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Is Your Social Media Strategy Off Target?

Public criticism posted on Facebook and Twitter means companies should get off social media, right? Wrong!
The mainstream media is currently full of it. Full of the news that Target, like Channel Seven, Qantas and others before it, have experienced a social media backlash, that is.
In this instance, it all started with a comment on Target’s Facebook page from a mother and primary school teacher Ana Amini that the retailer is selling clothes that makes young girls ‘look like tramps’. Other people – lots of other people – clearly agree with Mrs Amini, with her Facebook page attracting some 60,000 likes and 3000 comments.
All of which demonstrates the reach and power of social media, and the content disseminated through it. So why are commentators queuing up to imply companies should exit social media as the benefits of being on it are outweighed by the risks?
According to the Sydney Morning Herald, ‘Gabriel McDowell of Res Publica, an adviser to corporations on social media strategy, said recent missteps had been compounded by the wrong people running company Facebook pages.
‘Control should be taken from advertising and marketing agencies, who are used to pushing a message, and handed to public relations people, who are better equipped to deal with fallout. “Even though the social media process can’t be totally controlled, it needs to be managed,” he said.’
Fair point, you may think, until you realise Res Publica just happens to be… a PR agency! So the Herald has used a quote from a self-interested party to support the angle of its story. Talk about disingenuous.
The point of social media
Social media is not about public relations. Social media is about interaction, about engaging with customers. Yes, people may question or even criticise, but someone like Mrs Amini clearly felt she had a genuine point to make. And the fact that she made it has given Target a chance to consider her well-made points and address her concerns.
To say this ‘scandal’ is proof that social media has the potential to do far more harm than good to – and for – companies is completely wrong. Social media has empowered consumers, has given them a voice – and a collective voice – at that that demands to be heard.
Companies and marketers should always be listening to their consumers – it’s how you know if you’re doing the right thing by them and providing the products they want. So to get off social media or, worse, to simply view it as a means for scoring some PR points would be the worst thing possible.
Moreover, just because you may no longer be on social media doesn’t mean social media itself no longer exists. Consumers can still criticise you (or praise you, for that matter) on Facebook, Twitter, etc, but your absence from the conversation denies you that right of reply, that ability to say to people, ‘I’m listening, I’m hearing what you say, I understand your concerns and I’m going to do something about it.’
The content solution
Technology may be evolving at an incredible speed, but people aren’t. Our innate human needs remain the same and one of them is that when we deal with people, we want to know that we matter to them, that we are listened to and that our concerns are heard. Social media lets companies do that by monitoring the conversation and engaging with people.
And there is now an extra reason to do that, with the ruling handed down last week that companies are responsible for the comments posted by others on their corporate Facebook page. So if someone has posted something racist, sexist, otherwise offensive or libellous, the company is responsible.
Monitoring social media has therefore become a necessity, so why not see this as an opportunity to engage through it. Accept criticism and ask others if they feel the same way (as they obviously do in the Target case) as a means of improving your offering to customers.
The content you create – in terms of responding to customer comments – can turn social media into your best friend. Running away from it, on the other hand, is a sure-fire way of making it your enemy.

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