Tick Yes Blog

Tag - tablets

Social Media Trends for Big Business

Social media has started to make a big impact on the economy. While social media was once considered to be just a place to connect with people, it soon expanded and now encompasses the economy of the world. Once the global reach of social media was realised, it was only a matter of time before businesses started to utilise social media in a big way.
In a very short time, social media has become an integral part of most businesses enabling some to double their revenue over the past few years. Many big businesses seem to favor a few social media practices that have become very popular among other smaller businesses too. Based on popular social media trends, these big businesses utilise them in the following ways:
1. Implementing Marketing Basics in Social Media
Many people believe social media marketing is something pretty simple. All you do is sit at your desk and post stuff. That’s a fine excuse for using Facebook at work all the time!  However, big businesses take their social media as seriously as their marketing. With the help of market research, they take the time to analyse, strategise and produce content that is targeted to capture their audience yet simple to share on social media platforms.
2. Planning the Structure
More and more websites are becoming like social media platforms. While they don’t let you hang around and chat with your friends and family, these websites do showcase easy to navigate features, graphics and even colour combinations that entice you to spend more time on that page. With such pleasing aspects, websites have begun to morph more with social media websites and web pages.
3. Optimising the Structure
Technology has advanced nowadays to include devices like laptops, tablets and smart phones that can easily support internet connections. With the smaller and stronger processors available nowadays, tablets and smart phones function almost like a pocket computer. However, it is now almost a necessity to have various versions of it available in order to make it easier to view on the device your customer is  using. Having mobile friendly websites increase the chances of the user coming back to your mobile site by almost 74%.
4. Building Digital Foot Prints
Many people think all they need to do is add in the right SEO and they’re done. But many businesses, especially big businesses, create digital footprints for their social media and business. It’s pretty simple –  link all your social media websites with your business website and maintain the chain you’ve created. This makes it more likely that your business will appear on all search engines, whether it was YouTube, Facebook, Instagram or Twitter that led them to your business profile.
5. Crisp Content
Nowadays, people are so overloaded with information and so visually enticed that they don’t always have the time or the patience to read through it all. Keep it short, keep it simple and to the point yet be able to impart all that you want to share. It sounds a lot harder than you might think but once you get the hang of it, nothing is simper.
The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.
Image Courtesy of Shutterstock

Asus Launches Biggest Tablet Ever

Asus is about to launch the biggest tablet PC, the Asus Transformer AiO.
It seems like the world of electronics doesn’t run out of new things to offer its consumers. Especially in the growing tablet market, more and more of these devices enter the market offering something distinctive.  Retina displays, thinnest frames, dual cameras, portable sizes and so on.  However, a recent release made a big impact to consumers and quite literally.
Give a round of applause for the biggest tablet PC to-date: the Asus Transformer AiO.
As part of the computer and electronics manufacturer effort to grow its digital marketing and sales, Asus is offering this one-of-a-kind, innovative tablet version. While most companies are looking at making tablets that are as portable as possible, Asus is changing the game.  The Transformer AiO is what the Winnipeg Free Press describes as “comically large,” sitting at 18.4 inches, almost twice the size of the iPad.
Now, we really don’t know what the people at Asus (creators of the 7-inch MeMo pad) were thinking when they created this gigantic tablet, but one thing’s for sure, Asus is up to something.
Trying to optimise the growing number of tablet consumers, the company created a niche for itself offering what seems to be the biggest tablet, at least for now. But the size of this gadget isn’t the only thing big about it.  It’s also huge on features.
This 18.4-incher claims to be the only gadget you’ll need.  Why is that?  Well, AiO actually stands for “All in One.”   The Transformer AiO doubles as a gigantic tablet and a desktop.  How is that possible?  When the tab is plugged into a base included with the package, the AiO becomes a complete Windows 8-powered PC.  However, when unplugged, the online platform automatically runs back to its Android 4.1 Jelly Bean operating system.
With this dual feature, the tab becomes the perfect home gadget.  It can be the family desktop computer, outfitted with an Intel i7 processor and 8 GB RAM.  It can also be the tablet where the siblings can watch YouTube videos or check their Facebook accounts.
“You’d be smart to wait and see how the market develops, but Asus has used the freedom of the still-forming all-in-one/tablet hybrid category to create a compelling Windows 8/Android device in the Transformer AIO,” CNET’s review noted.
While the tablet is a very interesting gadget, consumers looking for a tablet may not be interested once they find out the price. With its price tag starting at $1,299, people may just want to consider an iPad and a laptop instead.
Asus Transformer AiO Specs:
• Windows 8 (desktop AiO mode) + Android 4.1 (tablet mode)
• Intel Core i5 processor (desktop) and Tegra 3 quad-core processor (tablet)
• 10-point multi-touch screen in both modes
• Detachable 18.4-inch IPS display (1920×1080 resolution)
• HDMI output for external monitor
• 1TB hard disk (desktop); 32GB (tablet)
• 0 to 100 degree rear stand
The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.

Is the PC Really Dead?

So who still loves Personal Computers?  You know, those huge clunky things we place on top of a desk?  Haven’t you heard?  The PC is dead!

Who was it who famously said the PC is dead anyway?  Most techies attribute the statement to Mark Dean, one of the computer engineers who helped design IBM’s first personal computer 30 years ago.
“My primary computer now is a tablet. When I helped design the PC, I didn’t think I’d live long enough to witness its decline… but while PCs will continue to be much-used devices, they’re no longer at the leading edge of computing.  They’re going the way of the vacuum tube, typewriter, vinyl records, CRT and incandescent light bulbs.” Dean wrote on a company blog
We beg to disagree.  The PC (and by this we mean the desktop PC not the tablet kind) is still very much alive, admittedly it cannot boast as having the same marketing strategy or the sales up to be there with the latest tablets and other mobile devices.
Yes, people still do use the PC.  You just can’t see them because hey, you can’t exactly lug them anywhere you want.
Tech pundits who are fond of issuing statements as to the demise of the PC may have forgotten to factor in one thing; as long as there will be workplaces there will be PCs.
Why do most workplaces prefer PCs?

• It’s cheap.  If you are buying wholesale—and if you are buying for a company —you can actually get good deals.
If you have a reliable tech guy the best thing to do is not buy retail, but build your PCs from the ground up.  But this is also tedious and not all the parts you want may be available for all your PCs.
• It keeps you grounded.  This is short of saying it keeps employees in one location in the workplace, whereas having laptops or other mobile devices will have them moving around, picking for the best places where they feel comfortable working. Leaving your workstation is the first step in killing productivity.
• PCs are easier to modify and upgrade.  Want more space?  A faster processor?  Or a new internal fan?  What’s good about a PC is that the case allows for additional components or hardware.  In laptops there really isn’t much space for expansion.
• No worries about theft.  You can’t expect to get away easily with taking your workplace PC.  A shiny, new, compact, light and concealable laptop on the other hand…
• PCs are also easier to check for “violations of company” policy.  Like when people surf social media during working hours.
• You cannot throw a desktop.  Well, not as easy as throwing away a laptop anyway.  In work there is always work-related stress and sometimes you feel the need to throw things. And the smaller something is the easier it is to hurl across the room.
The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.


iPad Android Users Move to PC Tablets

In the end it will be the limits of devices like the iPad and Android mobiles that will lead their users to the PC tablets like Microsoft’s Surface, or so said Windows mogul Bill Gates.
Gates spoke to CNBC recently, saying among other things that Microsoft is implementing strategies to challenge Apple for a share in the tablet market.
“A lot of those users are frustrated, they can’t type, they can’t create documents, they don’t have an office there, so we’re providing them with the benefits of something they’ve seen and made that a big category, but without giving up what they expect in a PC,” he said of iPad and Android tablet users.

Gates has never been a big fan of the iPad, or even a fan for that matter.
“There’s nothing on the iPad I look at and say ‘Oh, I wish Microsoft had done it,” he famously said three years ago.
“I think Bill Gates is basically right. The iPad’s operating system (iOS) is too limited to let customers make full use of the hardware.  It’s even too limited for smartphones at the moment, as a comparison with Android easily demonstrates.  Business users of tablets want to be able to do more than the iPad allows, and that’s where Microsoft’s opportunity lies within the tablet market,” said ‘Undersigned’ over The Guardian.
If there are people who want Microsoft Office for iPad, there isn’t much of a clamor online, maybe because they realize such a campaign is futile. There are however, tons of iPad users who wish iPad supported Flash, something Windows 8 on Surface products can play.
While it is worth mentioning Windows 8 will only play Flash for sites not blacklisted by Microsoft.  For some iPad users this is better than nothing.
What else might iPad users want—or at least eye enviously—on a Surface table?
USB ports – When iPad was first launched and there was no USB port, the users went crazy.  While Apple has since worked around the problem with iCloud and those godsend ‘parcel’ apps like Dropbox, Surface users can just plug and play.
“(USB) offer great connectivity to outside devices…Just because Apple didn’t go with USB doesn’t mean iPad users don’t want it,” said ‘Doug’ over Tabtimes.
Stronger Wi-Fi – Wi-Fi problems continue to plague some iPad models.  Sometimes the distance between the iPad and the router is both the problem and the solution.  Sometimes the iPad tries to use another network not active in the area.  Surface tablets use 2X2 MIMO antennas touted to have the strongest Wi-Fi capability.
A better kickstand – Well yes, many will say that this isn’t really a big deal but sometimes even the little details matter after all, and Surface products are more stable when they need to be, like when viewing or presenting something to clients.
But those who prefer iPad to Surface are not in short supply either.
One user said he prefers visiting social media on his iPad saying it has a social media app for everything and surfing is a smoother experience.  He said doing the same on his Surface tablet is sluggish and the tablet itself lacks many of the key features useful for “heavy-duty” social media.
Another user said he also prefers gaming on his iPad as opposed to his Surface tablet.  Others have also praised the iPad for being lighter and having a better camera.
While Apple is currently leading the tablet market, IDC said Surface products have made it to the top five tablet devices during the first quarter of 2013 posting a 1.9% share with 900,000 shipments. Microsoft has hinted a newer version of Surface will be available in June.
The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.