With the incessant growth of digital communications, newspapers and other publishers have been forced to come up with new ways to tell stories. Companies that are not in the publishing business, but use content as a part of their marketing strategy...
Tag - the message
Case Study: What a Nasal Spray Can Teach You About Marketing
Every year, while many products are launched, few survive. Soon enough, most disappear due to a variety of factors including poor marketing, competitive pressures, distribution challenges and, fatally, market indifference. So, what can we learn from...
How to Reduce Your Media Spend & Achieve Better Results
Digital marketing has changed the media landscape forever and marketing budgets are being spread across channels – mainly digital – that previously didn’t exist. The problem is that optimisation is not as simple as it was before; if you’re not...
Content marketing and the 1% Rule
Why companies should be looking back to the future to get their message across
The hardest word?
Saying sorry for something written, posted, tweeted or even said is commonplace in content marketing. But is there something to be said for sticking to your guns?
Facebook In-car content
It may seem pointless – and even dangerous – but Facebook is about to be featured in car consoles Although it is now a staple of cyberspace, Facebook hasn’t yet made it into outer space (as far as we know, although we are happy to be corrected...
Child’s play!
If you ever needed proof that online magazines are the publishing model of the future, this is it!
Panic like it’s 1999
The Y2K bug turned out to be a bit of a damp squib, but in 2038 we can expect another tech gremlin that could be far more serious…
Auto-Correction!
Those killjoys at Apple have corrected auto-correct, but the memories live on at The Message…
Social Media Stats
The figures speak for themselves – social media growth is exponential