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Content marketing and the 1% Rule

Why companies should be looking back to the future to get their message across  The ‘1% Rule’ is simple. It states that when it comes to content creation – particularly online content creation – one per cent of the people create the content...

The hardest word?

Saying sorry for something written, posted, tweeted or even said is commonplace in content marketing. But is there something to be said for sticking to your guns? We were going to start this article ‘In the world of content marketing…’, but then...

Facebook In-car content

It may seem pointless – and even dangerous – but Facebook is about to be featured in car consoles Although it is now a staple of cyberspace, Facebook hasn’t yet made it into outer space (as far as we know, although we are happy to be corrected...

Child’s play!

If you ever needed proof that online magazines are the publishing model of the future, this is it! Kids say – and do – the darndest things, don’t they? Of all the debate that continues to rage about the relevance (or lack thereof) of traditional...

Panic like it’s 1999

The Y2K bug turned out to be a bit of a damp squib, but in 2038 we can expect another tech gremlin that could be far more serious… With the beauty of over 13 years worth of hindsight, the panic over the Y2K – or the Millennium Bug, as it came to be...

Auto-Correction!

Those killjoys at Apple have corrected auto-correct, but the memories live on at The Message… While the worst you could do on a mobile phone a few years ago was send an inappropriate drunk message (or perhaps throw it at someone in fury, if you’re...

Social Media Stats

  The figures speak for themselves – social media growth is exponential   If you’ve wanted to know why social media – and the content created for it – is so important, this clever but simple video does exactly that. Some of the figures...