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Seinfeld goes social

A favourite of Gen Xers around the world, ‘the show about nothing’ has been reinvented for modern content consumers   You’re probably showing your age if you admit to having been a ‘big Seinfeld fan’. The sitcom, starring comedian Jerry...

Social Media Dictatorship

Facebook has moved the goalposts, shattering the illusion of the democracy of the Internet   Ah, the democracy of social media. The way it gives a voice to the individual has been talked about, written about, posted about and tweeted about. And...

Protect your content

The recent cyber attack on the Australian Defence Force shows that hactivists are targeting online content to make their mark   Anonymous are at it again. Back in February, The Message questioned whether the loosely connected network of...

Blessed are the tweeters

Even the Vatican is embracing social media and content marketing Forget life imitating art, here we have a classic case of life imitating The Message. In January 2012, in a post called iBelieve, we wrote: ‘If organised religion wants to live past...

The infamy game

Using social media content to connect with friends. Priceless. Using social media content to boast about a crime. Soooo stupid… The desire to be ‘YouTube Famous’ is a strong driver in young people these days. So strong, in fact, that apparently it...

Meet the misogynists

There’s much to like in the world of online content. But sadly, there’s also much to despise While the Internet is a breeding ground for baby millionaires and world-changing innovation, it is also a breeding ground for bottom-feeding scumbags who –...

Clever ways to warn

Content marketing gets the health and safety message across – and goes viral in the process Chances are you’ve heard about Dumb Ways to Die, the latest viral video to go tearing through inboxes and Facebook walls all over the world. The video is...

H- bday 2 u

SMS is 20. To mark the occasion, The Message looks back at some historically significant texts and assesses the future of messaging It certainly doesn’t feel like 20 years since the first text message was sent. Granted, that’s probably because, in...

Wonderful world

With Christmas fast approaching, online content can remind us of all the good out there… The fact is, Big Brother IS watching us. We’re reminded daily that our actions are being monitored, but all too often that reminder is one that makes us...

A curious cover star

Old and new media meet with the unveiling of TIME’s Person of the Year nominees In what is surely the ultimate meeting of old and new media, the Mars Curiosity Rover (which has left an indelible mark on content marketing as well as the Red Planet)...