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Where to Invest Your Digital Marketing Dollars

Whether you own a bricks and mortar or eCommerce business, a major brand or large corporation, businesses of all sizes can benefit from digital marketing. With so many options available however, deciding where and how to spend your digital marketing...

Why Your Brand Needs a Podcast

Can you imagine speaking directly to a captive audience of potential customers? I’m not talking about the room of people you might find at a conference or seminar, but potentially tens of thousands of prospective buyers, listening to you from their...

The Power of Personalised Content

With the incessant growth of digital communications, newspapers and other publishers have been forced to come up with new ways to tell stories. Companies that are not in the publishing business, but use content as a part of their marketing strategy...

The Latest Social Media Fails

There’s one big flaw that all brands have that no one likes to talk about: they’re run by fallible, emotional and sometimes careless human beings. Every once in a great while, these humans make mistakes—they slip up all too publicly on their...

Is All Publicity Good Publicity?

We’ve all seen those marketing campaigns that went, oh, so very wrong. They’re often around to clog up our social media feeds for a couple of days, garner some negative attention, and then they die off. But the real question for marketers is: how...

Your Biggest Digital Marketing Opportunities in 2017

We did it: we made it one more rotation around the sun, which means that it’s time for annual industry predictions roundups. We’re most interested in what we can expect as digital marketers, and what will make brands the most successful at growing...

Don’t Forget to Pat the Dog

A few days ago I posted an article called The Stupidity of Silence where I suggested that ceasing all contact when someone doesn’t give you what you want is a really dumb strategy. Here’s another one. We’re looking to sell our...