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The Latest Social Media Fails

There’s one big flaw that all brands have that no one likes to talk about: they’re run by fallible, emotional and sometimes careless human beings. Every once in a great while, these humans make mistakes—they slip up all too publicly on their...

Is All Publicity Good Publicity?

We’ve all seen those marketing campaigns that went, oh, so very wrong. They’re often around to clog up our social media feeds for a couple of days, garner some negative attention, and then they die off. But the real question for marketers is: how...

Digital Marketing Lessons To Be Learnt From Donald Trump

Donald Trump teaching you marketing lessons? Seriously? Yes, seriously. Love him or hate him, Donald Trump has made the race for the White House fascinating. And fascinating doesn’t happen by chance. Exceptional marketing combined with good old...

When the Social Media Circus Leaves Town

David Bowie died almost two months ago. Soon after, we posted about the tawdry British reality TV show making money from his ex-wife’s reactions. Inevitably, her presence on the show at the time and her response to the news created a social...

Latest Social Media Stats for Marketing

We’ve looked at some of the most recent studies on social media topics and trends and picked out our most surprising and revealing ones that all businesses should be aware of. Let us know if you find any other good ones.

Twitter shows Companies how NOT to use Twitter

It seems that many people and companies suffer from Twitter remorse –when they hastily post something on a social media site that they instantly regret. Just last month, that company was Twitter themselves. Twitter shares fell drastically after...

A Star is Tweeting…I Mean Born

What’s not to love about Robbie Williams? He can sing, dance and transfix a crowd with his charisma and the feeling that he’s “one of us”. I witnessed this first hand last month in Singapore at his outdoor concert. Just before he came on at 10.30pm...

Tweet Tweet Hurrah!

Twitter is eight today. Even though it doesn't sound like much, the microblogging platform is only two years younger than Facebook – a veteran among social networks.

What’s in a Social Media Policy?

Almost everything you post online is open for public viewing. What people do in their free time is of their concern, but what if they are doing it whilst representing your business? The obvious solution is to ban social media, but as it turns out...

The belVita Trophy

Would you like to get a trophy for getting up in the morning? OK, maybe not as much for getting up as for doing those habitual things you do to get ready for a new day of whatever it is you do. The people at belVita thought that the answer to this...