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Tag - US election

The content king

The US election confirms that the conversations that matter are now taking place on social media
Barack Obama not only retained the US presidency yesterday, but he also affirmed his position as the world’s most tech-savvy, social media-aware politician.
Barely had his victory been confirmed, and hours before he gave a more traditional winner’s speech, Obama took to social media to proudly proclaim ‘four more years’. The announcement came in the form of a photo of the re-elected president embracing his wife Michelle posted on Twitter and Facebook – a photo that has now been retweeted over 737,000 times and received almost 3.7 million ‘likes’.
In terms of online appeal, the responses on both social media platforms are records, with Facebook confirming, ‘This Barack Obama photo is the most-liked Facebook photo of all time’.
The immediacy of social media has also been a boon for other politicians from around the world, with many taking to it to congratulate Obama.
Not all tweeters, however, are so enamoured of the result. Donald Trump, in particular, has taken to the micro-blog site to voice his disapproval: ‘This election is a total sham and a travesty. We are not a democracy!’ he proclaimed.
All of which confirms that if you want to be in on the conversation, you have to be on social media.

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Polling perspective

Think the US election coverage is too serious? Satirical content provides the antidote…
The US presidential election is going down to the wire. At time of writing, Barack Obama has secured 78 Electoral College votes, while his Republican challenger, Mitt Romney has 76. The first to 270 will be the winner.
Of more interest to content producers is how the election is being covered. Social and traditional media alike are streaming live coverage, with everyone unanimous in the prediction that, ultimately, a handful of swing states like Ohio are going to be crucial in determining the outcome.
Happily, that provides plenty of satirical opportunities for anyone who likes to provide a more comic twist on events. These may not have the impact (or the reputed effect) of Tina Fey’s Sarah Palin impersonation four years ago, but they do neatly skewer the driving desire to win displayed by all politicians of all political persuasions in all countries.

Still, at a time when the American economy is under the closest scrutiny, it is appropriate that jobs (specifically, one job) should receive the most attention…

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Advantage Obama

The US election promises to be a hard-fought contest, with social media and online content a major battleground
If we were in any doubt that election time in America was slowly creeping up on us (and, let’s face it, with the length of campaigns these days, when isn’t it?) Barack Obama has taken part in a live AMA (‘Ask Me Anything’) on social bookmarking site Reddit.
The tech-savvy president has been unwavering in his embracing of social media and the like, but a live, uncensored Q&A is a big, brave step for even the boldest politician.
Predictably, Reddit crashed under the weight of traffic several times during the AMA, but the President still managed to answer multiple hard-hitting questions, from queries about his first-term policies to demands for the famous White House homebrew beer recipe, which Mr Obama graciously shared with the Reddit community.
While opinion polls show Obama is heavily favoured by younger voters, his appearance on a site like Reddit was a strategic move to include those Americans who are often overlooked by traditional ‘family-facing’ campaigns.
The content battleground
What is interesting is that Obama’s Reddit AMA wasn’t exactly a trailblazer. In fact, his Republican opponent Mitt Romney beat him to the punch earlier this year when he hosted an AMA on Yahoo! But where Reddit is seen as being on the up (hence its popularity with young, trendy, budding leaders and millionaires, Yahoo! Answers day in the sun has long been and gone.
Which perhaps speaks volumes about the two candidates’ grasp of what is needed to win what will be a close election. On the one hand Obama’s choices reinforces the impression that he is a man at home in the world of social media and online content. On the other, Romney seems uncertain in the online arena, as if he expects another stuff-up.
It’s advantage Obama so far, but there remains a long way to go…
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