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Tag - video content

The future of online content

Old technology is changing the face of content – across a variety of fields
When it comes to online content, video is on the verge of winning the relevance race. Sure, some might say it’s not a competition, that traditional media can co-exist with new media with a bit of careful planning and a progressive outlook, but the fact remains that more and more of the content we’re sharing – and therefore consuming – comes in the form of a video clip.
The changing face of news
It seems inevitable that eventually, video will become the main – or at least the biggest – form of online content. At least that’s what HuffPost co-founder Ken Lerer told Mashable last week:
‘You pick the calendar year: When does the web become more video than not? Is it two years? Is it three years? Is it six years? It’s inevitable, and that’s why the time for video is now.’
Lerer has good reason to believe in the future of video – he is about to launch a video news site called NowThisNews that will attempt to compete with traditional, non-digital news channels.
The site focuses on video sharing and viewing through mobile devices, and has brought a number of big names in US media onboard to add weight to the project. While the site is yet to launch and therefore cannot yet be judged on its quality (or its breadth of coverage), we’re guessing that if technology merges with quality content, it could change the way people consume news and signal a big threat to the likes of CNN.
Education through video content
Education is another field in which video content is just starting to hit its stride. The Khan Academy and start-up Knowmia are two examples of how teachers and students can put video content to greater use.
Both sites feature an impressive catalogue of online videos covering subjects from languages to physics, but Knowmia looks likely to surpass the success of the Khan Academy, offering an interactive iPad app (described as ‘iMovie for teachers’) that allows educators to better illustrate their points in video form.
As more is learned about the different ways in which students learn, the availability of sites like these is a great step towards making sure no child is left behind.
Video and content farms
Just as it seemed content farming was on the way out, those cheeky web-ri-culturalists figured out how to translate it into video. Howcast is one such site, and although it can be classified as a content farm, it is essentially the video version of sites such as ehow.com, providing the creation and distribution of hundreds of thousands of instructional videos. While these videos are of varying degrees of quality, it is the grain of an idea that could translate into higher engagement, social sharing and better search results.
In the battle of the online content forms, it seems we’re all still looking for a bit more action.
The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.

Watch this space…

How to improve your search ranking with video content
It’s no secret that engaging video content is a great way to connect with consumers… just ask Paris Hilton! Lately, however, brands seem to be jumping on the video bandwagon with gusto, with more and more businesses realising the potential of this medium for getting their message across.
Perhaps it’s the ever-increasing amount of online content that has forced this shift, with brands needing to create more stimulating, attention-grabbing content in order to stand out from the crowd. Perhaps it is also a case of the tools to create and share such content being more readily available. In any case, video content is becoming more and more popular, and here are three reasons why it’s here to stay:
Facebook Timeline
Facebook Timeline is still relatively new, but still looks set to have a sizeable impact on the world of content creation and sharing. As with any change Facebook makes, there is a huge knock-on effect for the way we consume content, and therefore for the way we make it as well.
The Timeline layout is a lot more visual than Facebook’s previous incarnations, which means video and images will stand out a lot more. Also, the ‘share’ function (although not technically part of the Timeline rollout) has further highlighted the need for more engaging visual content
Lest we forget, people, Google didn’t acquire YouTube all those years ago for nothing. Since the acquisition in 2006, video has played an increasingly important role in search. Because there is substantially less competition in the world of video content (at least for now), there is a real opportunity for brands to move up the Google rankings with their videos.
Everyone with a smart phone has the inbuilt capacity to be a filmmaker, editor and publisher all at the same time. The mystery of movie-making is fast unravelling, and with more and more user-generated content being incorporated into online strategies, the rise of smartphone use is only more good news for anyone who wants to produce video content.
The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.


Happy Monday!

Here’s a video content cure for the old start-of-the-working-week blues
Don’t know why you don’t like Mondays? Well, the fact that you’ve had to drag yourself into work for another five days straight is probably the reason.
We at The Message hear you. But hopefully this clever little vid from animator Stephen Sloan will help, because at least it lets you know you’re not alone…

The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.