Tick Yes Blog

Tag - web content

Tick Yes Blog > web content

The Power of Personalised Content

With the incessant growth of digital communications, newspapers and other publishers have been forced to come up with new ways to tell stories. Companies that are not in the publishing business, but use content as a part of their marketing strategy...

How to Make Your Content Actionable

Content is not a magical formula that will make your target audience find your product and then breathlessly buy from you. The power of actionable content comes from your ability to attract the right audience, enabling them to interact with you and...

The Marketing Laboratory

Moving a letter one pixel to the left may be the digital equivalent to splitting hairs, but as it turns out, even small changes can have a big impact.

Now THAT’S a Headline

Here’s a surprise… Sex sells content! One of the key areas of research in content marketing at the moment – and one that applies to content creators everywhere – is about what makes people share content online. When it comes to publishing, sub...

The Benefits of Being Helpful

It’s back to the future when it comes to content marketing… Content marketing is definitely the new buzzword, but when you look at the principles behind it, they’re as old as marketing itself. It’s about providing something for nothing. It’s the...

From Famine to Feast

Does the surplus of online content prove the ‘familiarity breeds contempt’ cliché? In the content economy, inflation is our biggest worry. We recently blogged about the curse of group buying, and how the overwhelming number of deals whizzing into...

The Hook

Is paid distribution the future for content marketing? If you needed further proof that content was the way forward, take a look around the interwebs. Every second website has a bar at the bottom that looks like this: This little bar is all you need...

The End is Nigh?

Is social media to blame for  the decline in quality of newspaper content? Have you noticed that something is happening with our newspapers? We’re not talking about the increasing reliance on social media for sources or the changing landscape for...

The End of the World As We Know It?

Why ‘the Rapture’ made such engaging content Last week saw several high-profile men shamed, including Arnold Schwarzenegger and Dominique Strauss-Kahn. But it was another man’s credibility that was more thoroughly terminated. Pastor Harold Camping’s...