IKEA’s reputation for producing progressive content has taken a serious hit Swedish flatpack-furniture mega-producer IKEA has, rightly, received plenty of praise for its innovative approach to content marketing and willingness to embrace clever...
Tag - women
Content marketing in the ‘decade of women’
A recent report suggests that the years 2011 to 2020 will see an unprecedented number of women entering the workforce. Social media is already playing its part in the rise of the ‘she-conomy’ and online content needs to catch up… For decades, the...