Tick Yes Blog

Tag - writing

The Creativity Problem

You may not be the content developer in your business, but chances are that creativity is as much of an issue for you as for writers and designers.

It is easy enough to demand three blog posts a week, countless tweets and new, fresh ideas on how to improve business – but let’s face it; creativity is not a constant – it’s a muscle that can be trained to flex at will. But like the muscles in your arms and legs, creativity needs to rest as well.
Coming up with great ideas sounds easy enough – haven’t we all at some time in our lives come in contact with a great tune, smart design or brilliant ad and thought “why didn’t I think of that?” Coming up with the idea is often considered the easy part, but it’s quite the contrary.
In this day and age, with the Internet and countless digital solutions, we have instant access to most if not all of the worlds’ past creations. Bell invented the phone, but Elisha Gray almost beat him to it. It’s hard to come up with something that is truly “new” as we’re no longer inspired by our direct environment, but by other artists and creators. We borrow and steal a lot, and if you watch this highly recommended TED video, you’ll see that a lot of what is new are just remixes of what has become old (but quite often timeless).

So how can we get ideas? How do we evolve from simply copying others? The fact is that we can get away with quite a lot of “copying” – you may have noticed that a lot of new movies are updated versions of the classics, or modern takes on old series. That new book is mainly based on an old book and the lyrics to that new radio hit is at least ten years old. The trick is to add new value to what is already known. Those complete newborns, the ideas that turn people into billionaires, are few and far between. They are the holy grail of pretty much anything, but more often than not a result of freak chance. If you could plan for these things then you’d already be rich.
Anyway, here is some quick advice to get you started:
Don’t focus too much on originality. It has all been done before, and as we’ve already mentioned, great ideas are usually variations of old ones. Don’t go for completely new; remember that you have to first be inside the box in order to think outside of it.
Don’t stress it. Staring at a screen, trying to come up with a killer idea isn’t always best practice. Go for a walk or get some exercise. Studies show that you will be at your creative peak when you’re the least alert. If you’re a morning person you should try to come up with ideas in the evening for instance. Sometimes sleeping on it might be the best solution.
Mix it up. It’s all about psychological distance. Thinking of something in another way, maybe from the perspective of another person, will allow for great creative ideas. Thinking of something very concrete in an abstract way is another thing you can try – coffee isn’t just a hot beverage that keeps you awake throughout the day, it’s also an important part of the world economy and a great part of our culture.
The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.
Image courtesy: chiefexecutive.net, crainerdearlove.com

What Pour Grammer Does to You’re Websight

The art of good content relies on how well you say what you’ve got to say…
Good content can present itself in many forms. It doesn’t have to be rigorously planned, nor does it have to use every five-syllable word in the dictionary. One of the most important elements is rhythm. The ability to take a reader on a journey through your content at an enjoyable pace – allowing for pause when both text and reader) would benefit from it – is a skill that is undervalued by many web content producers.
When people pick up a piece of writing – any piece of writing, be it the product blurb on the back of a cereal box or the latest New York Times bestseller – they enter into a fragile bond of trust with the author. This trust is almost always complete when starting to read, but the delicate strands that tie the reader to the content can be irreparably broken when the author’s fallibility shows its face.
Imagine, if you will, that good content is a river that carries a passenger (the reader) downstream in a boat. The journey of the passenger is dependent upon the pace and consistency of the river to take her where she needs to go. Obvious typos, spelling mistakes, poor grammar and awkward syntax can throw a reader off-course in the content stream just as quickly as a rogue log, unseen waterfall or hidden rocks can overturn a boat in a river.
This is not to say good content must adhere strictly to every grammatical rule.
Because sometimes, the rhythm can be enhanced by flouting those rules a little – by starting a sentence with ‘because’, for instance.
Poor grammar and spelling disrupt a reader’s ability to engage with the content. In a website context, this can translate to a drop in readership, ranking and, consequently, sales.

Poor grammar and spelling disrupt a reader’s ability to engage with the content.

In the golden age of Google, where content is king but SEO is its advisor, the need for high-quality, intelligent and error-free copy has never been more important. Your web copy may be keyword-rich, but unless the copy is worth reading in the first place, SEO alone will not secure you high rankings.

Web-design best practice is to create a site that is easy to navigate; a virtual space that gently guides visitors to where they need to be in the shortest amount of time. Content is at the heart of this, which is why it cannot be approached as an afterthought.

The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.
Image sourced from: SEO Copywriting