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Latest Social Media Stats for Marketing

We’ve looked at some of the most recent studies on social media topics and trends and picked out our most surprising and revealing ones that all businesses should be aware of. Let us know if you find any other good ones.

The Essentials of Social Media Marketing

The devil is in the detail when it comes to social media marketing. In developing a consistent social media plan, it is a must that you put your heart in the detail. Every small mistake can become a big one and may risk you losing everything you...

A Star is Tweeting…I Mean Born

What’s not to love about Robbie Williams? He can sing, dance and transfix a crowd with his charisma and the feeling that he’s “one of us”. I witnessed this first hand last month in Singapore at his outdoor concert. Just before he came on at 10.30pm...

Time to Get (Digitally) Active!

Australian small business owners, we need to talk. About what you may ask? Well, it’s a little awkward but there’s something I really need to tell you. You need to be active online. Don’t be mad. I know you have a million things to do. I know you...

I Post Therefore I Am

I didn’t post on Facebook today. I didn’t upload a photo to Instagram or a video to YouTube. Today, I didn’t exist. That’s what it seems like for those of us who ‘must’ regularly post, tweet, upload, like or comment. One of our 20 something client...

The Art of the Hoax

If you hang around the Internet, as people tend to do these days, it would take a big effort to miss the “First Kiss” video. Teary eyed friends have shared it, calling it the most beautiful thing they ever saw. It’s so spontaneous, so awkward, so...

What’s in a Social Media Policy?

Almost everything you post online is open for public viewing. What people do in their free time is of their concern, but what if they are doing it whilst representing your business? The obvious solution is to ban social media, but as it turns out...

General Pants + Tinder = Strategic Partnership

Content creation, budgets and social media updates can be time consuming and if you’re unlucky (or get it wrong), sadly unsuccessful. But what if you could be offered a well deserved break? What if someone else could help you lift that heavy load of...

YouTube, a Pirated Movie Haven

Ever had that moment when you’re trying to remember a particular part of a movie or a lyric in a song, and you leave it up to the Internet gods to help you find it? Google may be your best bet in refreshing your memory, but for those who prefer a...

Stars That Made a Career from YouTube

YouTube has become one of the most powerful social media sites in the world. In just a little less than eight years since its official launch in 2005, YouTube already reaches more US adults (ages 18-34) than any cable network. It has millions of...