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Telling the Truth and Other Insults

There are some insults you just canít forget.

Soon after joining an agency some team members levelled criticism at me that still hurts 15+ years later: that I was too honest. Apparently telling the complete truth (is there any other type?) was a career limiting habit in agency land.

Fortunately, my apparent Ďaw shucksí honesty has not held me back. Thatís not to say that my peers were wrong. Perhaps I could have done that much better had I learned to embellish, gild the lily or been less intimate with the truth on occasion. Perhaps, but I donít think so.Free Beer

Truth in advertising and marketing remains a contentious subject. Apparently the broader population has mistrust for the people and vehicles that bring them images and messages designed to get them to do things. My biggest bugbear is with the notion that we professional communicators can cajole and fool people into buying things they donít want or need.

I actually think that the truth is pretty compelling. Our job is to illustrate and illuminate that truth.

Perhaps itís politically incorrect to say this but if people are so easily duped into doing something that they donít want to do, more fool them. Marketers and advertisers donít have some magic dust that lures people into commercial slavery. Of course our job is to highlight the benefits the products and services weíre promoting have to offer you the customer. And then we need to emotionally engage. Thatís it. Thatís our supposedly insidious strategy exposed.

If you donít want the rice cooker, donít buy it. It really is up to you, not me.

 

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