Ten Years of Likes

February 5, 2014 2:30 pm

It all started ten years ago, 4 February 2004, when a Harvard University student devised an idea that made the world more open and connected. With a group of peers he started out connecting with his fellow students, with a vision that later on he would invite other schools and perhaps further down the track, the world. Now his creation is a socially altering, online phenomenon. This is of course the story of Mark Zuckerberg and what started out as “The Facebook”.

After dropping the “The” and deciding that a social network could be in the interest of the world outside of the Ivy League, Facebook became the defining factor of social media, maybe even a key driver of the digital age. Most people will probably have a hard time recalling a period when we didn’t take social media updates into consideration – a time when liking didn’t involve clicking and when sharing was something you did with cake. 1.23 billion is about the size of India’s population, but it’s also the number of Facebook’s monthly active users, making it the largest social media platform in the world. For those of you who crave more numbers, here’s a few:

  •         The last ten years have resulted in 150 billion friend connections;
  •         1.13 trillion likes since the start;
  •         A user population where 76% log on every day;
  •         An average of 8.3 active hours per user every month.

The fact is that the world has become more connected, Facebook IS the platform where people all over the world catch up, connect with new people or simply let off some steam. Mark Zuckerberg’s vision could not have been better realised.

But now what? Another ten years on Facebook? That’s a good question. There is what has been known as the “teen problem”, where teenagers supposedly leave Facebook for other platforms, and a recent, although criticised, study from Princeton University tells us that the social network could lose 80% of its users by 2017.

Zuckerberg has admitted that he has been too slow to take advantage of mobile, resulting in mobile friendly platforms such as Snapchat, Twitter and Whatsapp giving the older platform a hard time in an age when an increasing number of people have smartphones. Buying Instagram was a smart move, but is that enough?

The company puts much hope in its slick newspaper app called “Paper”, aiming at capturing smartphone-wielding newsreaders. As one of the main features on Facebook’s new ten year plan, it provides a taste of what the future may look like. Trying to include everything into one package, Facebook forced competitors into finding niches, something that has been quite lucrative for some.

Perhaps in the future we’ll see a slightly more fragmented Facebook, locating those niches and taking on competitors on all fronts. Only time will tell if this is a successful approach.

 

The Message is brought to you by Tick Yes – providing solutions for all your digital and content marketing needs.

Image courtesy: Veluben, Wikimedia Commons, Rockbleeder.blogspot

Read more...

  • Content Marketing News & Views Why Your Brand Needs a Podcast

    Why Your Brand Needs a Podcast

    Can you imagine speaking directly to a captive audience of potential customers? I’m not talking about the room of people you might find at a conference or seminar, but potentially tens of thousands of prospective buyers, listening to you from their home, on their way to work, during their lunch break or maybe even at the gym. This is the power of podcasting, and it’s one of the fastest growing and exciting marketing mediums available to businesses in 2017. It’s […]

    Read more →
  • Content Marketing Features The Power of Personalised Content

    The Power of Personalised Content

    With the incessant growth of digital communications, newspapers and other publishers have been forced to come up with new ways to tell stories. Companies that are not in the publishing business, but use content as a part of their marketing strategy can learn a lot from these emerging storytelling tactics. When it comes to personalised content, gamification is king. The more you can learn programmatically – primarily using data for better targeting – about your customer or audience member, the […]

    Read more →
  • Features Social Media The Latest Social Media Fails

    The Latest Social Media Fails

    There’s one big flaw that all brands have that no one likes to talk about: they’re run by fallible, emotional and sometimes careless human beings. Every once in a great while, these humans make mistakes—they slip up all too publicly on their brands’ social media properties. When this happens, most us watch the disaster unfold with bewilderment at the stark stupidity of it all. While these mistakes often create backlash for brands, and sometimes a bit of recovery work, they’re not necessarily […]

    Read more →
  • Features News & Views Is All Publicity Good Publicity?

    Is All Publicity Good Publicity?

    We’ve all seen those marketing campaigns that went, oh, so very wrong. They’re often around to clog up our social media feeds for a couple of days, garner some negative attention, and then they die off. But the real question for marketers is: how damaging was the campaign to the brand? We’re taking a look at whether or not all publicity is good publicity, and whether you can expect to recover from a serious popular culture blunder. Everyone’s Goal: Good […]

    Read more →
  • News & Views Don’t Forget to Pat the Dog

    Don’t Forget to Pat the Dog

    A few days ago I posted an article called The Stupidity of Silence where I suggested that ceasing all contact when someone doesn’t give you what you want is a really dumb strategy. Here’s another one. We’re looking to sell our house at the moment. Part of the process is interviewing real estate agents. Theirs is an incredibly competitive business where all they’re offering is reputation and the perceived ability to persuade people to buy. The first agent who came […]

    Read more →
  • Content Marketing How to Make Your Content Actionable

    How to Make Your Content Actionable

    Content is not a magical formula that will make your target audience find your product and then breathlessly buy from you. The power of actionable content comes from your ability to attract the right audience, enabling them to interact with you and then to elevate that relationship to the next level i.e. for them to become a customer. So, how do you make your content actionable? Most importantly, you must give the reader, viewer or listener a sense of how they […]

    Read more →
  • News & Views The Stupidity of Silence

    The Stupidity of Silence

    It always astounds me when people in business don’t follow-up with a simple thank you email or even a note – when was the last time you received a handwritten thank you note? – after we’ve had some type of interaction.

    Read more →
  • Email Marketing Features What you Need to Know About Email Marketing for Mobile

    What you Need to Know About Email Marketing for Mobile

    It’s no secret that smartphones and tablets can no longer be ignored by email marketers—and there aren’t many more marketers out there doing so. It is a massive part of customer communication and revenue, but do you know just how massive? The following statistics come from all corners of the globe, and from many different industries. While they keep changing everyday, some are quite shocking. Here’s a brief description of everything you need to know about the power of email […]

    Read more →
  • Digital Marketing Features How to Reduce Your Media Spend & Achieve Better Results

    How to Reduce Your Media Spend & Achieve Better Results

    Digital marketing has changed the media landscape forever and marketing budgets are being spread across channels – mainly digital – that previously didn’t exist. The problem is that optimisation is not as simple as it was before; if you’re not careful, your spend can get out of hand. By optimising each of your channels, you can reduce your media spend and achieve better results – all the while proving a positive return on investment (ROI) for every dollar you spend. […]

    Read more →
  • Features News & Views Digital Marketing Lessons To Be Learnt From Donald Trump

    Digital Marketing Lessons To Be Learnt From Donald Trump

    Donald Trump teaching you marketing lessons? Seriously? Yes, seriously. Love him or hate him, Donald Trump has made the race for the White House fascinating. And fascinating doesn’t happen by chance. Exceptional marketing combined with good old fashioned, in-your-face salesmanship are central to the success of his campaign – so far. So putting aside your opinion on his politics, let’s look at what can be learned from Trump’s ‘Making America Great Again’ campaign. Know Your Audience Contrary to the opinion […]

    Read more →