Remember Contra, the 80s 2D commando video game that was the best thing that’s ever happened to Nintendo? Or Super Mario, who made us believe that princesses were real and eating vegetables will really make us grow?
Those video games were our best friends, and Nintendo and Sega were the only Japanese words we needed to know. Today, there are more gaming options for children, and wannabe children, to choose from. Consoles have also evolved into virtual reality. Notably though, after all these years, our society’s love for video games has not died. And with this, more companies continue to supply our demand for virtual entertainment.
Over the past years, several gaming platforms have emerged. Even social media sites now offer games online. Facebook has introduced a number of online games that have been hits, greatly helping their digital marketing strategy. However, in recent years, only two companies have really stood out in the platform competition: Sony and Microsoft.
Both companies have announced that they will be releasing their next generation gaming consoles, namely the Sony PlayStation 4 and Microsoft Xbox One, by the end of the year. Debates have since swirled as to which system is better, we take a look to see what it takes to make the best plea for customer retention or even acquisition.
PS4 vs Xbox One
For heavy gamers, specs will always be a strong persuasion for them to bag the item. According to TechRadar, both consoles run “very similar” eight-core processors made by AMD. Graphic Processors are also said to be similar and are also created by AMD, although from experience, Sony has never failed in this part.
The PS4 and the Xbox One also have Blu-ray/DVD optical drives, cloud storage, motion control capability, web connection and live streaming, among others.
Bundle Device Add-ons
Microsoft has announced earlier that it will include the Kinect in its console bundle. The device works as both a motion controller and a camera. However, Xbox One will fail to include a headset in the package.
On the other hand, Sony has cut off its PlayStation Eye and PlayStation Move in the console bundle to make the price cheaper. According to TechRadar, the PlayStation Eye and Move bundle will be sold separately at $59. However, IGN also noted that Sony will include a wired mono headset to optimise gameplay.
Game Titles Available
Several game titles are already confirmed to be released in both platforms, including 2K Sports’ NBA 2K14. However, to make the battle a little more interesting, both camps will have games that are exclusive to each console.
A perfect example of great content marketing, the PS4 will carry the titles Killzone: Shadow Fall, Infamous: Second Son and The Order: 1886; the Xbox One users can exclusively play Halo, D4 and Forza Motorsport 5.
If anything, price is one of the main bass for choosing a console. Too bad for Microsoft, but Sony beats them hands down in this category. Microsoft has tagged its next-gen console at US$499.99, while Sony was too genius to make the PS4 $100 cheaper at US$399.99.
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