The Essentials of Social Media Marketing

The devil is in the detail when it comes to social media marketing. A small mistake can become a big one and may risk you losing everything you have worked so hard for.

So how do successful business owners use social media to promote their business?

1.    Website link. Social media is a communication platform. It allows you to directly interact with your target clientele. So, you�ve got the Facebook and Twitter page, what do you do with it? Keeping it updated with the latest about the business would be great but forgetting to add the website link is like asking your clients to look for a needle in a haystack. Make it easy for them to find you with a website link at the end of every post.

2.    Targeting campaigns to a specific audience. Targeting and re-targeting are smart tools in content marketing. Doing so will help small businesses on Facebook and Twitter to keep track of specific leads that could be helpful to the business. Targeting content can turn potential customers to real paying ones in a snap.

3.    Exert effort on social media. How many social media pages do you have? If you think having all of them and being active in all is the secret to your success, you remain uneducated. Social media marketing is about keeping one or two social media pages and working hard on building readership and following in these areas. You can expect higher engagement at relatively affordable costs.

4.    Email marketing rules. Email marketing may seem like old hat for this generation of digital natives but its ability to form one-on-one connections with clients still keeps it in the top spot in your social networks. The likelihood of your emails being read is high IF the subject line is compelling and the content relevant and engaging. When read, the chances of email content being shared in Facebook or Twitter is very high too, which of course is good for business.

5.    YouTube is still an online strategy. Don�t underestimate YouTube because the suggested videos on its sidebars are as good as the ads that you pay for in websites. Make your own videos today and start sharing them on YouTube. Be the expert that you are. Share videos that show your expert how-to�s which potential consumers might find too interesting to share or better yet, they might be entertained by it. Winning their heart is always the best way to go.

6.  Content marketing always lends itself to small-scale or large-scale business owners. It�s the one strategy that any kind of business can use. Like all of those I have mentioned, this digital strategy thrives in originality and details.


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Peter Applebaum

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