The Shock of the (Digital Healthcare) New

We love digital healthcare. We’ve been providing digital solutions for healthcare marketers since 2001 and continue to be delighted by the results that can be achieved.
But it has never been easy. Far too often the organisation and its highly cautious, process-focused approach cruels any chance for our passionate clients to realise our mutually crafted vision for roadblocks
their brand/s. The clients who have been able to navigate through the internal roadblocks have achieved some excellent, measurable results.
Hopefully, the inherent aversion to the ‘new’ will be replaced with the realisation that digital can HELP pharma companies and brands to achieve their marketing, sales and customer objectives.�Why? Simply because virtually everyone uses and relies on the internet every day. We as persuaders need to be where our clients are.

The alternative is that we’re looking at a world that was, not one that is and will be.


Peter Applebaum

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+61 2 9387 3244

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