Viral content masterclass

Talent + effective gimmick = online content gold

In 2011, Gotye�s Somebody That I Used To Know music video became a viral hit, and has been credited with contributing to the incredible success the Aussie musician enjoyed last year. Now, Canadian indie band Walk Off the Earth has tapped into the success of the track with their own cover video.

So far, so ordinary � cover versions are a dozen a dime on YouTube. The difference, though, is that this simple video has received almost five million views in as many days. So how did it get so much social media attention that it went viral in less than a week? Watch for yourself to see how talent + effective gimmick = online content gold.


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