There are many ways to use social media that you may not have thought of…
So you’ve set up your company’s Twitter, Facebook and LinkedIn accounts. You have an able social media manager at the helm and he or she is part of the digital marketing strategy team. You pay attention to what is being said about your business everyday and respond to complaints accordingly. Do you think you have this social media thing all worked out now? Do you think you are utilizing it for all it’s worth? You may be surprised by what else social media can do to help your company.
Assists your HR Department
To some extent, a person’s online profile might actually serve as his or her work resume, showing where he or she has gone to school and what work he or she has done. Of course we know that not all profiles posted online belong to real people and some information may be false, but it gives your personnel department a guide, a direction where to start looking.
It might also help them keep track of former employees and identify prospective employees and possible candidates for a recruitment campaign. It can even track current employees. The Internet has a ton of stories about people getting busted by their Facebook accounts, the most common ones being of employees calling in sick, only to post photos of them in very comprising positions and locations.
It’s also worth mentioning that LinkedIn also allows their user profiles to function as resumes.
Serves as Internal Communication
You have always thought of social media as means of communication from the company to the outside world, but have you ever thought of making it work as a means of communicating within the company itself? Aside from improving employee relationship, a social network also gives the ‘smaller fish’ a voice against the bigger fish. Let’s face it, not everyone has the gall to just walk up to the boss and talk to him, even if he or she has a good idea.
But beware, there are pitfalls of having employees in your social circle, you may spew a tirade against a co-worker –or worse, a superior– forgetting that he or she is actually your friend in social media. There have been many cases of people getting fired for mouthing off against someone and forgetting they friended that particular person on Facebook only last week.
The company itself might also be placed at risk or its reputation soiled when its dirty laundry is washed in public. The best thing to do is set up a communication platform account limited only to the employees of that office and make sure it is not mixed with the regular account that reaches the outside world.
Builds Good PR
Your company shouldn’t just keep track of current employees and prospective ones, it should also keep in touch with business partners, customers and other people you are dealing with. Sending them messages during their birthdays, anniversaries or any milestone made public in their account will not hurt your relationship with them. Others may also start to take notice of what a nice and thoughtful company you have.
Protects You from Hackers
Strange as this may sound, it is true. A company without a presence in social media can become prey to anyone who can make a fake online account in your company’s brand name. This has happened to oil giant ExxonMobile and a telephone company in the Philippines, which has long since bought the domain name an activist group once used to spread their message.
Try to think of other things social media can do for your company. Remember that business practices evolve with time, and so does technology and human interaction.
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