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When content fails

Viral content can be the ultimate marketing tool, but it can also be the ultimate content disaster…

For many content creators, the idea of their parody video going viral is the dream. Sometimes, however, the best parody videos are not parodies at all, but attempts at marketing that are so astonishingly out of touch as to be laughable – like this video from the folks behind Purity Day, an initiative to help teens ‘stay sexually pure’ before marriage.

Despite the fact that most teens have a better grasp on digital movie production than Purity Day’s marketing team, can you imagine the young person who would take this seriously at all?

 

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